EY vs PwC:Which is more popular by branded search in New Zealand?
In August 2026, PwC had more branded searches than EY among accounting and advisory firms in New Zealand. PwC was estimated to have 5.8K branded searches compared to EY’s 1.6K, and held an 18.5% Share of Search versus EY’s 5%.
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Which is more popular in search, EY or PwC?
Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PwC, EY. The figures are in the table below the chart.
View monthly share of search table
| Month | Deloitte | KPMG | PwC | BDO | Baker Tilly Staples Rodway | Grant Thornton | EY | Moore Markhams | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 22.5% | 17.6% | 11.6% | 7.5% | 5.5% | 4.7% | 2.2% | 3% | 0.3% |
| Nov 2025 | 23.8% | 22.3% | 17.1% | 11.8% | 7.2% | 7.4% | 5.1% | 1.7% | 3.3% | 0.26% |
| Dec 2025 | 26% | 19.9% | 16.4% | 12.8% | 8.1% | 6% | 5.1% | 2.3% | 3.2% | 0.27% |
| Jan 2026 | 27.1% | 19.3% | 17.1% | 11.6% | 7.5% | 7.1% | 5.2% | 2.1% | 2.8% | 0.24% |
| Feb 2026 | 25.9% | 22.1% | 16.4% | 11.4% | 6.8% | 6.6% | 5.3% | 2.4% | 2.8% | 0.22% |
| Mar 2026 | 25.4% | 21.5% | 15.9% | 11.5% | 7.5% | 5.5% | 7.5% | 1.9% | 3% | 0.36% |
| Apr 2026 | 25.5% | 24.7% | 14.5% | 11.4% | 8% | 5.1% | 5.6% | 1.8% | 3.1% | 0.21% |
| May 2026 | 26.7% | 21.8% | 14.5% | 12.4% | 7.9% | 6% | 5.7% | 2.2% | 2.6% | 0.17% |
| Jun 2026 | 26.3% | 22.7% | 14.1% | 11.7% | 8.3% | 5.8% | 5.7% | 2.2% | 3% | 0.2% |
| Jul 2026 | 27.7% | 19% | 14.6% | 11.7% | 9.2% | 7.3% | 5.6% | 2.3% | 2.4% | 0.17% |
| Aug 2026 | 26.3% | 20.7% | 18.5% | 11.8% | 7.7% | 6.6% | 5% | 1.7% | 1.4% | 0.16% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the EY and PwC comparison changed over the last 12 months?
3 findings
- PwC was ahead of EY in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EY’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 4.7% to 5%, and its estimated monthly branded searches moved from 1.4K to 1.6K.
- Across the 11 months ending August 2026, PwC’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 17.6% to 18.5%, and its estimated monthly branded searches moved from 5.3K to 5.8K.
How did search popularity change for New Zealand accounting and advisory firms in August 2026?
2 changes
In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 14.6% to 18.5%.
In August 2026, EY lost estimated Share of Search among accounting and advisory firms in New Zealand, from 5.6% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using EY’s and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EY
11 branded search terms
- ernst & young nz
- ernst and young auckland
- ernst and young new zealand
- ernst and young nz
- ernst and young wellington
- EY Auckland
- EY Christchurch
- ey near me
- ey new zealand
- EY NZ
- EY Wellington
PwC
10 branded search terms
- PwC Auckland
- PwC Canterbury
- pwc chch
- PwC Christchurch
- PwC Hamilton
- PwC New Zealand
- PwC NZ
- PwC Tauranga
- PwC Waikato
- PwC Wellington
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