KPMG vs PwC:Which is more popular by branded search in New Zealand?
In August 2026, KPMG had more branded searches than PwC among accounting and advisory firms in New Zealand. KPMG was estimated to have 6.5K branded searches compared to PwC’s 5.8K, and held a 20.9% Share of Search versus PwC’s 18.6%.
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Which is more popular in search, KPMG or PwC?
Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KPMG, PwC. The figures are in the table below the chart.
View monthly share of search table
| Month | Deloitte | KPMG | PwC | BDO | Baker Tilly Staples Rodway | Grant Thornton | EY | Moore Markhams | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 22.7% | 17.7% | 11.1% | 7.5% | 5.6% | 4.7% | 2.2% | 3% | 0.3% |
| Nov 2025 | 24% | 22.5% | 17.2% | 11.2% | 7.3% | 7.4% | 5.2% | 1.7% | 3.3% | 0.26% |
| Dec 2025 | 26.2% | 20.1% | 16.5% | 12% | 8.2% | 6% | 5.1% | 2.3% | 3.2% | 0.27% |
| Jan 2026 | 27.3% | 19.4% | 17.2% | 11% | 7.6% | 7.1% | 5.2% | 2.2% | 2.8% | 0.24% |
| Feb 2026 | 26% | 22.3% | 16.5% | 10.8% | 6.8% | 6.7% | 5.4% | 2.4% | 2.9% | 0.22% |
| Mar 2026 | 25.5% | 21.6% | 16% | 11.1% | 7.5% | 5.5% | 7.5% | 1.9% | 3% | 0.37% |
| Apr 2026 | 25.6% | 24.9% | 14.6% | 10.8% | 8.1% | 5.1% | 5.7% | 1.9% | 3.1% | 0.21% |
| May 2026 | 26.9% | 22% | 14.6% | 11.8% | 8% | 6% | 5.8% | 2.2% | 2.6% | 0.17% |
| Jun 2026 | 26.5% | 22.9% | 14.2% | 11% | 8.4% | 5.9% | 5.7% | 2.2% | 3% | 0.2% |
| Jul 2026 | 27.8% | 19.1% | 14.7% | 11.2% | 9.3% | 7.3% | 5.7% | 2.3% | 2.4% | 0.17% |
| Aug 2026 | 26.5% | 20.9% | 18.6% | 11.2% | 7.7% | 6.7% | 5.1% | 1.8% | 1.4% | 0.16% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the KPMG and PwC comparison changed over the last 12 months?
3 findings
- KPMG was ahead of PwC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 22.7% to 20.9%, and its estimated monthly branded searches moved from 6.8K to 6.5K.
- Across the 11 months ending August 2026, PwC’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 17.7% to 18.6%, and its estimated monthly branded searches moved from 5.3K to 5.8K.
How did search popularity change for New Zealand accounting and advisory firms in August 2026?
2 changes
In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 14.7% to 18.6%.
In August 2026, KPMG gained estimated Share of Search among accounting and advisory firms in New Zealand, from 19.1% to 20.9%.
How each brand is measured
Brandwave collects information about searches that people make online using KPMG’s and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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