Accounting and advisory firms in New Zealand:Which brands are most popular in search?
In August 2026, Deloitte was the most searched among accounting and advisory firms in New Zealand, with an estimated 8.3K branded searches and 26.2% estimated Share of Search within this set.
Deloitte26.2%
KPMG21%
PwC18.4%
BDO11.8%
Baker Tilly Staples Rodway7.6%
Grant Thornton6.6%EY5%
Moore Markhams1.7%
RSM1.4%
Crowe0.16%
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Share of SearchLeaderboard
Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deloitte, KPMG, PwC, BDO, Baker Tilly Staples Rodway, Grant Thornton, EY. The figures are in the table below the chart.
View monthly share of search table
| Month | Deloitte | KPMG | PwC | BDO | Baker Tilly Staples Rodway | Grant Thornton | EY | Moore Markhams | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 22.7% | 17.5% | 11.6% | 7.4% | 5.5% | 4.7% | 2.2% | 3% | 0.3% |
| Nov 2025 | 23.7% | 22.5% | 17% | 11.8% | 7.2% | 7.3% | 5.1% | 1.7% | 3.3% | 0.26% |
| Dec 2025 | 25.9% | 20.2% | 16.3% | 12.8% | 8.1% | 6% | 5.1% | 2.3% | 3.2% | 0.26% |
| Jan 2026 | 27% | 19.6% | 17% | 11.6% | 7.5% | 7.1% | 5.2% | 2.1% | 2.7% | 0.24% |
| Feb 2026 | 25.8% | 22.3% | 16.4% | 11.4% | 6.7% | 6.6% | 5.3% | 2.4% | 2.8% | 0.22% |
| Mar 2026 | 25.3% | 21.7% | 15.9% | 11.5% | 7.4% | 5.5% | 7.4% | 1.9% | 2.9% | 0.36% |
| Apr 2026 | 25.4% | 25% | 14.4% | 11.4% | 8% | 5.1% | 5.6% | 1.8% | 3% | 0.21% |
| May 2026 | 26.6% | 22.1% | 14.4% | 12.4% | 7.9% | 5.9% | 5.7% | 2.2% | 2.6% | 0.17% |
| Jun 2026 | 26.3% | 22.9% | 14% | 11.7% | 8.3% | 5.8% | 5.7% | 2.2% | 3% | 0.2% |
| Jul 2026 | 27.6% | 19.2% | 14.6% | 11.7% | 9.2% | 7.3% | 5.6% | 2.3% | 2.4% | 0.17% |
| Aug 2026 | 26.2% | 21% | 18.4% | 11.8% | 7.6% | 6.6% | 5% | 1.7% | 1.4% | 0.16% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.2% | 8.3K | +2.2% | -1.4 points | |
| 2, held 2nd | 21% | 6.7K | +17.5% | +1.8 points | |
| 3, held 3rd | 18.4% | 5.8K | +35.9% | +3.8 points | |
| 4, held 4th | 11.8% | 3.7K | +8.4% | +0.1 points | |
| 5, held 5th | 7.6% | 2.4K | -10.4% | -1.5 points | |
| 6, held 6th | 6.6% | 2.1K | -2.3% | -0.7 points | |
| 7, held 7th | 5% | 1.6K | -3.6% | -0.6 points | |
| 8, moved from 9th to 8th | 1.7% | 550 | -19.1% | -0.6 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.4% | 430 | -38.6% | -1 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.16% | 50 | 0% | 0 points |
1.
Deloitte26.2%
held 1st · 8.3K estimated branded searches · +2.2% vs prior month · -1.4 points
2.
KPMG21%
held 2nd · 6.7K estimated branded searches · +17.5% vs prior month · +1.8 points
3.
PwC18.4%
held 3rd · 5.8K estimated branded searches · +35.9% vs prior month · +3.8 points
4.
BDO11.8%
held 4th · 3.7K estimated branded searches · +8.4% vs prior month · +0.1 points
held 5th · 2.4K estimated branded searches · -10.4% vs prior month · -1.5 points
6.6%
held 6th · 2.1K estimated branded searches · -2.3% vs prior month · -0.7 points
7.
5%
held 7th · 1.6K estimated branded searches · -3.6% vs prior month · -0.6 points
1.7%
moved from 9th to 8th · 550 estimated branded searches · -19.1% vs prior month · -0.6 points
9.
RSM1.4%
moved from 8th to 9th · 430 estimated branded searches · -38.6% vs prior month · -1 points
10.
Crowe0.16%
held 10th · 50 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
- Deloitte vs KPMG: compare search popularity
- Deloitte vs PwC: compare search popularity
- Deloitte vs BDO: compare search popularity
- Deloitte vs Baker Tilly Staples Rodway: compare search popularity
- KPMG vs PwC: compare search popularity
- KPMG vs BDO: compare search popularity
- KPMG vs Baker Tilly Staples Rodway: compare search popularity
- PwC vs BDO: compare search popularity
- PwC vs Baker Tilly Staples Rodway: compare search popularity
- BDO vs Baker Tilly Staples Rodway: compare search popularity
- Compare any of these brands
Which brand is most popular in search among accounting and advisory firms in New Zealand?
10 brands
In August 2026, Deloitte was the most searched among accounting and advisory firms in New Zealand, with an estimated 8.3K branded searches and 26.2% estimated Share of Search within this set. KPMG is in 2nd place, 5.2 percentage points behind at 21% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Deloitte | 25% → 26.2% | 27.6%Jul 2026 | 23.7%Nov 2025 | 1st |
| KPMG | 22.7% → 21% | 25%Apr 2026 | 19.2%Jul 2026 | 2nd |
| PwC | 17.5% → 18.4% | 18.4%Aug 2026 | 14%Jun 2026 | 3rd |
| BDO | 11.6% → 11.8% | 12.8%Dec 2025 | 11.4%Feb 2026 | 4th |
| Baker Tilly Staples Rodway | 7.4% → 7.6% | 9.2%Jul 2026 | 6.7%Feb 2026 | 5th |
| Grant Thornton | 5.5% → 6.6% | 7.3%Nov 2025 | 5.1%Apr 2026 | 6th |
| EY | 4.7% → 5% | 7.4%Mar 2026 | 4.7%Oct 2025 | 7th |
| Moore Markhams | 2.2% → 1.7% | 2.4%Feb 2026 | 1.7%Nov 2025 | 9th → 8th |
| RSM | 3% → 1.4% | 3.3%Nov 2025 | 1.4%Aug 2026 | 8th → 9th |
| Crowe | 0.3% → 0.16% | 0.36%Mar 2026 | 0.16%Aug 2026 | 10th |
Each finding as a sentence
- Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among accounting and advisory firms in New Zealand increased from 25% to 26.2%.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting and advisory firms in New Zealand decreased from 22.7% to 21%.
- Across the 11 months ending August 2026, PwC’s estimated Share of Search among accounting and advisory firms in New Zealand increased from 17.5% to 18.4%.
- Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting and advisory firms in New Zealand increased from 5.5% to 6.6%.
- Across the 11 months ending August 2026, RSM’s estimated Share of Search among accounting and advisory firms in New Zealand decreased from 3% to 1.4%.
- Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 27.6% in July 2026 and was lowest at 23.7% in November 2025.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 25% in April 2026 and was lowest at 19.2% in July 2026.
- Across the 11 months ending August 2026, PwC’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 18.4% in August 2026 and was lowest at 14% in June 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 12.8% in December 2025 and was lowest at 11.4% in February 2026.
- Across the 11 months ending August 2026, Baker Tilly Staples Rodway’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 9.2% in July 2026 and was lowest at 6.7% in February 2026.
- Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 7.3% in November 2025 and was lowest at 5.1% in April 2026.
- Across the 11 months ending August 2026, EY’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 7.4% in March 2026 and was lowest at 4.7% in October 2025.
- Across the 11 months ending August 2026, RSM’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 3.3% in November 2025 and was lowest at 1.4% in August 2026.
- Across the 11 months ending August 2026, Moore Markhams rose from 9th to 8th among accounting and advisory firms in New Zealand.
- Across the 11 months ending August 2026, RSM fell from 8th to 9th among accounting and advisory firms in New Zealand.
- Across the 11 months ending August 2026, BDO, Baker Tilly Staples Rodway, EY and Crowe held steady: their estimated Share of Search among accounting and advisory firms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand accounting and advisory firms in August 2026?
8 changes
In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 14.6% to 18.4%.
In August 2026, KPMG gained estimated Share of Search among accounting and advisory firms in New Zealand, from 19.2% to 21%.
In August 2026, Baker Tilly Staples Rodway lost estimated Share of Search among accounting and advisory firms in New Zealand, from 9.2% to 7.6%.
In August 2026, Deloitte lost estimated Share of Search among accounting and advisory firms in New Zealand, from 27.6% to 26.2%.
In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 2.4% to 1.4%.
In August 2026, Grant Thornton lost estimated Share of Search among accounting and advisory firms in New Zealand, from 7.3% to 6.6%.
In August 2026, EY lost estimated Share of Search among accounting and advisory firms in New Zealand, from 5.6% to 5%.
In August 2026, Moore Markhams lost estimated Share of Search among accounting and advisory firms in New Zealand, from 2.3% to 1.7%.
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