Brandwave

Grant Thornton vs KPMG:Which is more popular by branded search in New Zealand?

In August 2026, KPMG had more branded searches than Grant Thornton among accounting and advisory firms in New Zealand. KPMG was estimated to have 13.4K branded searches compared to Grant Thornton’s 2.1K, and held a 34.8% Share of Search versus Grant Thornton’s 5.4%.

Share of Search among accounting and advisory firms in New Zealand in August 2026Which is more popular in search, Grant Thornton or KPMG?
Grant Thornton5.4%2.1K searches
vs
KPMG34.8%13.4K searches
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Which is more popular in search, Grant Thornton or KPMG?

Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Grant Thornton and KPMG among accounting and advisory firms in New Zealand, by month

Share of Search by month for KPMG, Grant Thornton. The figures are in the table below the chart.

View monthly share of search table
MonthKPMGDeloittePwCBDOBaker Tilly Staples RodwayGrant ThorntonEYMoore MarkhamsRSMCrowe
Oct 202531.3%22.2%15.5%10.3%6.6%4.9%4.2%2.2%2.6%0.27%
Nov 202530.7%21.1%15.2%10.5%6.4%6.5%4.6%1.8%3%0.23%
Dec 202531.3%22.2%14%11%6.9%5.1%4.3%2.3%2.7%0.23%
Jan 202628.2%24%15.1%10.3%6.7%6.3%4.6%2.2%2.4%0.22%
Feb 202631.8%22.6%14.3%10%5.9%5.8%4.7%2.3%2.5%0.19%
Mar 202632%21.9%13.7%10%6.4%4.8%6.4%1.9%2.5%0.31%
Apr 202633.5%22.4%12.8%10.1%7.1%4.5%5%1.7%2.7%0.18%
May 202632.3%23.1%12.5%10.7%6.8%5.1%4.9%2%2.3%0.15%
Jun 202639.4%20.6%11%9.1%6.5%4.5%4.4%1.9%2.4%0.16%
Jul 202639.7%20.5%10.8%8.7%6.8%5.4%4.2%1.9%1.8%0.13%
Aug 202634.8%21.6%15.2%9.7%6.3%5.4%4.1%1.6%1.1%0.13%
Sep 2026——————————

How has the Grant Thornton and KPMG comparison changed over the last 12 months?

How did search popularity change for New Zealand accounting and advisory firms in August 2026?

  1. In August 2026, KPMG lost estimated Share of Search among accounting and advisory firms in New Zealand, from 39.7% to 34.8%.

  2. Estimated monthly branded searches for Grant Thornton in New Zealand rose 25.9% over 11 measured months, from 1.7K to 2.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Grant Thornton’s and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grant Thornton

7 branded search terms

  • Grant Thornton Auckland
  • grant thornton chch
  • Grant Thornton Christchurch
  • grant thornton near me
  • grant thornton new zealand
  • Grant Thornton NZ
  • Grant Thornton Wellington

KPMG

15 branded search terms

  • kpmg
  • kpmg accountants
  • kpmg accounting
  • kpmg ashburton
  • KPMG Auckland
  • kpmg auckland jobs
  • kpmg chartered accountants
  • KPMG Christchurch
  • KPMG Hamilton
  • kpmg near me
  • KPMG New Zealand
  • KPMG NZ
  • KPMG Tauranga
  • kpmg timaru
  • KPMG Wellington

How the Brand Demand Index is measured

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