Brandwave

How popular isKPMG in search?

In August 2026, there were an estimated 13.4K branded searches for KPMG in New Zealand which is up 25.9% over the last 11 months. KPMG holds 78% estimated Share of Search among New Zealand ashburton accounting firms and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. KPMG78%
  2. SBA15.6%
  3. Leech & Partners2.6%
  4. Gabites2.1%
  5. Brophy Knight1.6%
  6. Lynda Stevenson Chartered Accountants0.17%
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Which ashburton accounting firms compete with KPMG?

KPMG against ashburton accounting firms in New Zealand, by month

Share of Search by month for KPMG, SBA, Leech & Partners, Gabites. The figures are in the table below the chart.

View monthly share of search table
MonthKPMGSBALeech & PartnersGabitesBrophy KnightLynda Stevenson Chartered Accountants
Oct 202574.6%17.5%2.8%3%1.8%0.28%
Nov 202576.4%15.8%2.7%3%1.9%0.21%
Dec 202576.1%15.6%2.8%3.3%2%0.18%
Jan 202670.1%21.7%2.8%3.2%2%0.18%
Feb 202677.2%16.4%2.4%2.1%1.9%0.07%
Mar 202679.3%14.9%1.7%2.2%1.7%0.15%
Apr 202673.1%19.1%2.8%3.3%1.5%0.2%
May 202674.5%18.1%2.7%2.7%1.8%0.2%
Jun 202677.6%16.2%2.5%2.1%1.5%0.15%
Jul 202681.8%12.7%2%2.1%1.3%0.16%
Aug 202678%15.6%2.6%2.1%1.6%0.17%
Sep 2026——————

  1. 1.KPMG

    78%

    held 1st · 13.4K estimated branded searches · -14.8% vs prior month · -3.8 points

  2. 2.SBA

    15.6%

    held 2nd · 2.7K estimated branded searches · +9.9% vs prior month · +2.9 points

  3. 3.Leech & Partners

    2.6%

    moved from 4th to 3rd · 440 estimated branded searches · +15.8% vs prior month · +0.6 points

  4. 4.Gabites

    2.1%

    moved from 3rd to 4th · 360 estimated branded searches · -10% vs prior month · 0 points

  5. 5.Brophy Knight

    1.6%

    held 5th · 280 estimated branded searches · +12% vs prior month · +0.3 points

  6. 6.Lynda Stevenson Chartered Accountants

    0.17%

    held 6th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between KPMG and its closest rivals

How has branded search demand for KPMG changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KPMG in New Zealand rose from 10.6K to 13.4K.
  • Across the 11 months ending August 2026, KPMG’s estimated Share of Search among ashburton accounting firms in New Zealand increased from 74.6% to 78%.
  • Across the 11 months ending August 2026, KPMG’s estimated Share of Search among ashburton accounting firms in New Zealand peaked at 81.8% in July 2026 and was lowest at 70.1% in January 2026.

How did search popularity change for New Zealand ashburton accounting firms in August 2026?

  1. In August 2026, Leech & Partners overtook Gabites to rank 3rd among ashburton accounting firms in New Zealand, at 2.6%.

  2. In August 2026, SBA gained estimated Share of Search among ashburton accounting firms in New Zealand, from 12.7% to 15.6%.

  3. In August 2026, KPMG lost estimated Share of Search among ashburton accounting firms in New Zealand, from 81.8% to 78%.

  4. Estimated monthly branded searches for Lynda Stevenson Chartered Accountants in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

  5. Estimated monthly branded searches for Gabites in New Zealand fell 14.3% over 11 measured months, from 420 to 360 in August 2026.

Which accounting and advisory firms compete with KPMG?

KPMG against accounting and advisory firms in New Zealand, by month

Share of Search by month for KPMG, Deloitte, PwC, BDO, Baker Tilly Staples Rodway, Grant Thornton, EY. The figures are in the table below the chart.

View monthly share of search table
MonthKPMGDeloittePwCBDOBaker Tilly Staples RodwayGrant ThorntonEYMoore MarkhamsRSMCrowe
Oct 202531.3%22.2%15.5%10.3%6.6%4.9%4.2%2.2%2.6%0.27%
Nov 202530.7%21.1%15.2%10.5%6.4%6.5%4.6%1.8%3%0.23%
Dec 202531.3%22.2%14%11%6.9%5.1%4.3%2.3%2.7%0.23%
Jan 202628.2%24%15.1%10.3%6.7%6.3%4.6%2.2%2.4%0.22%
Feb 202631.8%22.6%14.3%10%5.9%5.8%4.7%2.3%2.5%0.19%
Mar 202632%21.9%13.7%10%6.4%4.8%6.4%1.9%2.5%0.31%
Apr 202633.5%22.4%12.8%10.1%7.1%4.5%5%1.7%2.7%0.18%
May 202632.3%23.1%12.5%10.7%6.8%5.1%4.9%2%2.3%0.15%
Jun 202639.4%20.6%11%9.1%6.5%4.5%4.4%1.9%2.4%0.16%
Jul 202639.7%20.5%10.8%8.7%6.8%5.4%4.2%1.9%1.8%0.13%
Aug 202634.8%21.6%15.2%9.7%6.3%5.4%4.1%1.6%1.1%0.13%
Sep 2026——————————

  1. 1.KPMG

    34.8%

    held 1st · 13.4K estimated branded searches · -14.8% vs prior month · -4.9 points

  2. 2.Deloitte

    21.6%

    held 2nd · 8.3K estimated branded searches · +2.2% vs prior month · +1.1 points

  3. 3.PwC

    15.2%

    held 3rd · 5.8K estimated branded searches · +35.9% vs prior month · +4.3 points

  4. 4.BDO

    9.7%

    held 4th · 3.7K estimated branded searches · +8.4% vs prior month · +1 points

  5. 5.Baker Tilly Staples Rodway

    6.3%

    held 5th · 2.4K estimated branded searches · -10.4% vs prior month · -0.5 points

  6. 6.Grant Thornton

    5.4%

    held 6th · 2.1K estimated branded searches · -2.3% vs prior month · 0 points

  7. 7.EY

    4.1%

    held 7th · 1.6K estimated branded searches · -3.6% vs prior month · 0 points

  8. 8.Moore Markhams

    1.6%

    held 8th · 630 estimated branded searches · -18.2% vs prior month · -0.3 points

  9. 9.RSM

    1.1%

    held 9th · 430 estimated branded searches · -38.6% vs prior month · -0.7 points

  10. 10.Crowe

    0.13%

    held 10th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between KPMG and its closest rivals

How has branded search demand for KPMG changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting and advisory firms in New Zealand increased from 31.3% to 34.8%.
  • Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 39.7% in July 2026 and was lowest at 28.2% in January 2026.

How did search popularity change for New Zealand accounting and advisory firms in August 2026?

  1. In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 10.8% to 15.2%.

  2. In August 2026, Deloitte gained estimated Share of Search among accounting and advisory firms in New Zealand, from 20.5% to 21.6%.

  3. In August 2026, BDO gained estimated Share of Search among accounting and advisory firms in New Zealand, from 8.7% to 9.7%.

  4. In August 2026, KPMG lost estimated Share of Search among accounting and advisory firms in New Zealand, from 39.7% to 34.8%.

  5. In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 1.8% to 1.1%.

  6. In August 2026, Baker Tilly Staples Rodway lost estimated Share of Search among accounting and advisory firms in New Zealand, from 6.8% to 6.3%.

Which timaru accounting firms compete with KPMG?

KPMG against timaru accounting firms in New Zealand, by month

Share of Search by month for KPMG, Martin Wakefield, Sidekick. The figures are in the table below the chart.

View monthly share of search table
MonthKPMGMartin WakefieldSidekickTax LinkSolve Chartered AccountantsFoundry56Lawson Accounting
Oct 202587.8%4.2%4%1.7%0.58%1.5%0.25%
Nov 202588.4%4.2%4%1.3%0.83%1.1%0.25%
Dec 202588.2%4.5%3%1.7%0.85%1.4%0.43%
Jan 202686.3%4.6%3.7%2.3%0.99%1.8%0.33%
Feb 202689.8%3.9%2.8%1.6%0.62%1.1%0.23%
Mar 202690.6%3.5%2.3%1.9%0.83%0.72%0.17%
Apr 202687.7%4.1%3.5%2.3%1%1%0.24%
May 202688.8%3.4%3.2%2%1.3%1.1%0.24%
Jun 202690.3%3.8%2.5%1.6%0.84%0.78%0.24%
Jul 202691.4%3.7%2%1.3%0.76%0.76%0.17%
Aug 202690.2%4.2%2.3%1.6%0.88%0.61%0.2%
Sep 2026———————

  1. 1.KPMG

    90.2%

    held 1st · 13.4K estimated branded searches · -14.8% vs prior month · -1.2 points

  2. 2.Martin Wakefield

    4.2%

    held 2nd · 630 estimated branded searches · 0% vs prior month · +0.6 points

  3. 3.Sidekick

    2.3%

    held 3rd · 340 estimated branded searches · 0% vs prior month · +0.3 points

  4. 4.Tax Link

    1.6%

    held 4th · 240 estimated branded searches · +9.1% vs prior month · +0.3 points

  5. 5.Solve Chartered Accountants

    0.88%

    moved from 6th to 5th · 130 estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.Foundry56

    0.61%

    moved from 5th to 6th · 90 estimated branded searches · -30.8% vs prior month · -0.2 points

  7. 7.Lawson Accounting

    0.2%

    held 7th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between KPMG and its closest rivals

How has branded search demand for KPMG changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, KPMG’s estimated Share of Search among timaru accounting firms in New Zealand increased from 87.8% to 90.2%.
  • Across the 11 months ending August 2026, KPMG’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 91.4% in July 2026 and was lowest at 86.3% in January 2026.

How did search popularity change for New Zealand timaru accounting firms in August 2026?

  1. In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.

  2. In August 2026, KPMG lost estimated Share of Search among timaru accounting firms in New Zealand, from 91.4% to 90.2%.

  3. Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026.

  4. In August 2026, Solve Chartered Accountants rose from 6th to 5th among timaru accounting firms in New Zealand.

  5. Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

  6. Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.

How is KPMG measured?

Brandwave collects information about searches that people make online using KPMG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • kpmg
  • kpmg accountants
  • kpmg accounting
  • kpmg ashburton
  • KPMG Auckland
  • kpmg auckland jobs
  • kpmg chartered accountants
  • KPMG Christchurch
  • KPMG Hamilton
  • kpmg near me
  • KPMG New Zealand
  • KPMG NZ
  • KPMG Tauranga
  • kpmg timaru
  • KPMG Wellington

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How the Brand Demand Index is measured

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