KPMG vs Leech & Partners:Which is more popular by branded search in New Zealand?
In August 2026, KPMG and Leech & Partners were level on Share of Search among ashburton accounting firms in New Zealand, with an estimated 100 branded searches each, at 22.2% estimated Share of Search each.
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Which is more popular in search, KPMG or Leech & Partners?
Compare Ashburton accounting firms using branded searches made in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KPMG, Leech & Partners. The figures are in the table below the chart.
View monthly share of search table
| Month | Brophy Knight | KPMG | Leech & Partners | SBA | Gabites | Lynda Stevenson Chartered Accountants |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 15.6% | 20% | 11.1% | 17.8% | 4.4% |
| Nov 2025 | 31.1% | 15.6% | 13.3% | 20% | 15.6% | 4.4% |
| Dec 2025 | 25.6% | 23.3% | 18.6% | 14% | 16.3% | 2.3% |
| Jan 2026 | 25% | 22.9% | 14.6% | 18.8% | 16.7% | 2.1% |
| Feb 2026 | 36.7% | 16.3% | 16.3% | 10.2% | 18.4% | 2% |
| Mar 2026 | 29.7% | 23.4% | 12.5% | 14.1% | 17.2% | 3.1% |
| Apr 2026 | 21.4% | 23.8% | 19% | 14.3% | 19% | 2.4% |
| May 2026 | 25% | 27.3% | 13.6% | 18.2% | 11.4% | 4.5% |
| Jun 2026 | 28.3% | 23.9% | 19.6% | 13% | 13% | 2.2% |
| Jul 2026 | 28.2% | 17.9% | 15.4% | 20.5% | 15.4% | 2.6% |
| Aug 2026 | 28.9% | 22.2% | 22.2% | 13.3% | 11.1% | 2.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the KPMG and Leech & Partners comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: KPMG took it in November 2025.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among ashburton accounting firms in New Zealand moved from 15.6% to 22.2%, and its estimated monthly branded searches moved from 70 to 100.
- Across the 11 months ending August 2026, Leech & Partners’ estimated Share of Search among ashburton accounting firms in New Zealand moved from 20% to 22.2%, and its estimated monthly branded searches moved from 90 to 100.
How did search popularity change for New Zealand ashburton accounting firms in August 2026?
2 changes
In August 2026, Leech & Partners overtook Gabites to rank 3rd among ashburton accounting firms in New Zealand, at 22.2%.
In August 2026, KPMG overtook SBA to rank 2nd among ashburton accounting firms in New Zealand, at 22.2%.
How each brand is measured
Brandwave collects information about searches that people make online using KPMG’s and Leech & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KPMG
15 branded search terms
- kpmg
- kpmg accountants
- kpmg accounting
- kpmg ashburton
- KPMG Auckland
- kpmg auckland jobs
- kpmg chartered accountants
- KPMG Christchurch
- KPMG Hamilton
- kpmg near me
- KPMG New Zealand
- KPMG NZ
- KPMG Tauranga
- kpmg timaru
- KPMG Wellington
Leech & Partners
4 branded search terms
- leech & partners
- leech & partners ashburton
- leech and partners
- leech and partners ashburton
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