Brandwave

How popular isLeech & Partners in search?

In August 2026, there were an estimated 440 branded searches for Leech & Partners in New Zealand which is up 10% over the last 11 months. Leech & Partners holds 22.2% estimated Share of Search among New Zealand ashburton accounting firms and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Brophy Knight28.9%
  2. KPMG22.2%
  3. Leech & Partners22.2%
  4. SBA13.3%
  5. Gabites11.1%
  6. Lynda Stevenson Chartered Accountants2.2%
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Which ashburton accounting firms compete with Leech & Partners?

Leech & Partners against ashburton accounting firms in New Zealand, by month

Share of Search by month for Brophy Knight, KPMG, Leech & Partners, SBA, Gabites, Lynda Stevenson Chartered Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthBrophy KnightKPMGLeech & PartnersSBAGabitesLynda Stevenson Chartered Accountants
Oct 202531.1%15.6%20%11.1%17.8%4.4%
Nov 202531.1%15.6%13.3%20%15.6%4.4%
Dec 202525.6%23.3%18.6%14%16.3%2.3%
Jan 202625%22.9%14.6%18.8%16.7%2.1%
Feb 202636.7%16.3%16.3%10.2%18.4%2%
Mar 202629.7%23.4%12.5%14.1%17.2%3.1%
Apr 202621.4%23.8%19%14.3%19%2.4%
May 202625%27.3%13.6%18.2%11.4%4.5%
Jun 202628.3%23.9%19.6%13%13%2.2%
Jul 202628.2%17.9%15.4%20.5%15.4%2.6%
Aug 202628.9%22.2%22.2%13.3%11.1%2.2%
Sep 2026——————
  1. held 1st · 130 estimated branded searches · +18.2% vs prior month · +0.7 points

  2. 2.KPMG

    22.2%

    moved from 3rd to 2nd · 100 estimated branded searches · +42.9% vs prior month · +4.3 points

  3. moved from 5th to 3rd · 100 estimated branded searches · +66.7% vs prior month · +6.8 points

  4. 4.SBA

    13.3%

    moved from 2nd to 4th · 60 estimated branded searches · -25% vs prior month · -7.2 points

  5. 5.Gabites

    11.1%

    moved from 4th to 5th · 50 estimated branded searches · -16.7% vs prior month · -4.3 points

  6. held 6th · 10 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between Leech & Partners and its closest rivals

How has branded search demand for Leech & Partners changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Leech & Partners in New Zealand rose from 400 to 440.
  • Across the 11 months ending August 2026, Leech & Partners’ estimated Share of Search among ashburton accounting firms in New Zealand increased from 20% to 22.2%.
  • Across the 11 months ending August 2026, Leech & Partners’ estimated Share of Search among ashburton accounting firms in New Zealand peaked at 22.2% in August 2026 and was lowest at 12.5% in March 2026.
  • Across the 11 months ending August 2026, Leech & Partners fell from 2nd to 3rd among ashburton accounting firms in New Zealand.

How did search popularity change for New Zealand ashburton accounting firms in August 2026?

  1. In August 2026, Leech & Partners overtook Gabites to rank 3rd among ashburton accounting firms in New Zealand, at 22.2%.

  2. In August 2026, KPMG overtook SBA to rank 2nd among ashburton accounting firms in New Zealand, at 22.2%.

  3. In August 2026, Brophy Knight gained estimated Share of Search among ashburton accounting firms in New Zealand, from 28.2% to 28.9%.

  4. In August 2026, SBA lost estimated Share of Search among ashburton accounting firms in New Zealand, from 20.5% to 13.3%.

  5. In August 2026, Gabites lost estimated Share of Search among ashburton accounting firms in New Zealand, from 15.4% to 11.1%.

  6. Estimated monthly branded searches for Lynda Stevenson Chartered Accountants in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

How is Leech & Partners measured?

Brandwave collects information about searches that people make online using Leech & Partners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • leech & partners
  • leech & partners ashburton
  • leech and partners
  • leech and partners ashburton

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How the Brand Demand Index is measured

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