Gabites vs Leech & Partners:Which is more popular by branded search in New Zealand?
In August 2026, Leech & Partners had more branded searches than Gabites among ashburton accounting firms in New Zealand. Leech & Partners was estimated to have 100 branded searches compared to Gabites’ 50, and held a 22.2% Share of Search versus Gabites’ 11.1%.
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Which is more popular in search, Gabites or Leech & Partners?
Compare Ashburton accounting firms using branded searches made in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Leech & Partners, Gabites. The figures are in the table below the chart.
View monthly share of search table
| Month | Brophy Knight | KPMG | Leech & Partners | SBA | Gabites | Lynda Stevenson Chartered Accountants |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 15.6% | 20% | 11.1% | 17.8% | 4.4% |
| Nov 2025 | 31.1% | 15.6% | 13.3% | 20% | 15.6% | 4.4% |
| Dec 2025 | 25.6% | 23.3% | 18.6% | 14% | 16.3% | 2.3% |
| Jan 2026 | 25% | 22.9% | 14.6% | 18.8% | 16.7% | 2.1% |
| Feb 2026 | 36.7% | 16.3% | 16.3% | 10.2% | 18.4% | 2% |
| Mar 2026 | 29.7% | 23.4% | 12.5% | 14.1% | 17.2% | 3.1% |
| Apr 2026 | 21.4% | 23.8% | 19% | 14.3% | 19% | 2.4% |
| May 2026 | 25% | 27.3% | 13.6% | 18.2% | 11.4% | 4.5% |
| Jun 2026 | 28.3% | 23.9% | 19.6% | 13% | 13% | 2.2% |
| Jul 2026 | 28.2% | 17.9% | 15.4% | 20.5% | 15.4% | 2.6% |
| Aug 2026 | 28.9% | 22.2% | 22.2% | 13.3% | 11.1% | 2.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gabites and Leech & Partners comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Gabites took it in November 2025, Leech & Partners took it in December 2025, Gabites took it in January 2026, Leech & Partners took it in May 2026.
- Across the 11 months ending August 2026, Gabites’ estimated Share of Search among ashburton accounting firms in New Zealand moved from 17.8% to 11.1%, and its estimated monthly branded searches moved from 80 to 50.
- Across the 11 months ending August 2026, Leech & Partners’ estimated Share of Search among ashburton accounting firms in New Zealand moved from 20% to 22.2%, and its estimated monthly branded searches moved from 90 to 100.
How did search popularity change for New Zealand ashburton accounting firms in August 2026?
2 changes
In August 2026, Leech & Partners overtook Gabites to rank 3rd among ashburton accounting firms in New Zealand, at 22.2%.
In August 2026, Gabites lost estimated Share of Search among ashburton accounting firms in New Zealand, from 15.4% to 11.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Gabites’ and Leech & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gabites
4 branded search terms
- gabites
- gabites accountants
- gabites ashburton
- gabites chartered accountants
Leech & Partners
4 branded search terms
- leech & partners
- leech & partners ashburton
- leech and partners
- leech and partners ashburton
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