Ford Simpson Ltd vs KPMG:Which is more popular?
In September 2026, Ford Simpson Ltd and KPMG were level in searches among Timaru accounting firms in New Zealand, with an estimated 30 branded searches each, at 8.6% of the total each. When we asked ChatGPT and Google AI Overviews about Timaru accounting firms, Ford Simpson Ltd appeared in all three answers and KPMG in none.
Who do people search for more?
Ford Simpson Ltd and KPMG are searched for about as often as each other.
Who does AI mention more?
Ford Simpson Ltd, mentioned in every answer we collected
Who does AI recommend more?
Ford Simpson Ltd, the only one of the two named
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Top Timaru accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ford Simpson Ltd appeared in all three answers. KPMG did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Solve Chartered Accountants3 of 3Named in 3 of 3 ChatGPT answers- Ford Simpson Ltd3 of 3Named in 3 of 3 ChatGPT answers
Martin Wakefield2 of 3Named in 2 of 3 ChatGPT answers
Sidekick2 of 3Named in 2 of 3 ChatGPT answers- HC Partners LP2 of 3Named in 2 of 3 ChatGPT answers
Foundry560 of 3Named in 0 of 3 ChatGPT answers
KPMG0 of 3Named in 0 of 3 ChatGPT answers
Lawson Accounting0 of 3Named in 0 of 3 ChatGPT answers
Tax Link0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Timaru accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Timaru, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Timaru, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Timaru, New Zealand for a small business?”
Searched Google, AI Overview
“timaru accountants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“timaru accounting firm”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ford Simpson Ltd or KPMG more popular in search?
This chart shows how often people search Google for Ford Simpson Ltd and KPMG by name. Each line represents a brand's share of searches for all nine Timaru accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Ford Simpson Ltd, KPMG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Martin Wakefield | Solve Chartered Accountants | Sidekick | Foundry56 | Ford Simpson Ltd | KPMG | Lawson Accounting | Tax Link | HC Partners LP |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 11.1% | 19.4% | 16.7% | 13.9% | 5.6% | 8.3% | 2.8% | 2.8% |
| Nov 2025 | 18.9% | 16.2% | 18.9% | 13.5% | 13.5% | 5.4% | 5.4% | 5.4% | 2.7% |
| Dec 2025 | 17.2% | 10.3% | 24.1% | 13.8% | 10.3% | 6.9% | 6.9% | 6.9% | 3.4% |
| Jan 2026 | 10.3% | 17.2% | 17.2% | 17.2% | 10.3% | 10.3% | 6.9% | 6.9% | 3.4% |
| Feb 2026 | 21.2% | 12.1% | 18.2% | 15.2% | 9.1% | 9.1% | 6.1% | 6.1% | 3% |
| Mar 2026 | 17.1% | 19.5% | 22% | 12.2% | 12.2% | 4.9% | 4.9% | 4.9% | 2.4% |
| Apr 2026 | 12.5% | 18.8% | 12.5% | 12.5% | 12.5% | 12.5% | 6.3% | 9.4% | 3.1% |
| May 2026 | 15.2% | 21.2% | 15.2% | 12.1% | 9.1% | 9.1% | 6.1% | 9.1% | 3% |
| Jun 2026 | 25.7% | 17.1% | 14.3% | 11.4% | 8.6% | 8.6% | 5.7% | 5.7% | 2.9% |
| Jul 2026 | 25% | 19.4% | 16.7% | 11.1% | 8.3% | 5.6% | 5.6% | 5.6% | 2.8% |
| Aug 2026 | 17.9% | 20.5% | 17.9% | 12.8% | 7.7% | 7.7% | 5.1% | 7.7% | 2.6% |
| Sep 2026 | 20% | 20% | 17.1% | 11.4% | 8.6% | 8.6% | 5.7% | 5.7% | 2.9% |
How has the Ford Simpson Ltd and KPMG comparison changed over the last 12 months?
3 findings
- Ford Simpson Ltd was ahead of KPMG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ford Simpson Ltd’s share of searches among Timaru accounting firms in New Zealand moved from 13.9% to 8.6%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 12 months ending September 2026, KPMG’s share of searches among Timaru accounting firms in New Zealand moved from 5.6% to 8.6%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for New Zealand Timaru accounting firms in September 2026?
2 changes
In September 2026, Ford Simpson Ltd gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%.
In September 2026, KPMG gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ford Simpson Ltd’s and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ford Simpson Ltd
2 branded search terms
- ford simpson
- ford simpson timaru
KPMG
4 branded search terms
- kpmg accounting
- kpmg chartered accountants
- KPMG New Zealand
- kpmg timaru
Other head-to-heads among Timaru accounting firms
- Martin Wakefield vs Solve Chartered Accountants: compare popularity
- Martin Wakefield vs Sidekick: compare popularity
- Martin Wakefield vs Foundry56: compare popularity
- Martin Wakefield vs Ford Simpson Ltd: compare popularity
- Solve Chartered Accountants vs Sidekick: compare popularity
- Solve Chartered Accountants vs Foundry56: compare popularity
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