Brandwave

How popular isKPMG?

In September 2026, people searched for KPMG by name about 6,590 times in New Zealand, a 40.8% increase from the previous year. These searches made up 8.6% of all New Zealand Timaru accounting firm searches, placing KPMG sixth out of nine firms. When we asked both ChatGPT and Google AI Overviews about Timaru accounting firms, KPMG did not appear in any of the answers.

Search and AI answers in September 2026

KPMG is the sixth most searched of 9 competitors and not listed in any AI answer.

  1. Martin WakefieldShare of searches 20%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. Solve Chartered AccountantsShare of searches 20%Mentioned in 3 of 3 AI answersPlace in AI recommendations 5th
  3. SidekickShare of searches 17.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Foundry56Share of searches 11.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. KPMGShare of searches 8.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+4 more

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Top Timaru accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, KPMG did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ford Simpson Ltd1st
  2. Martin Wakefield2nd
  3. Sidekick3rd
  4. HC Partners LP4th
  5. Solve Chartered Accountants5th
  6. Foundry56–
  7. KPMG–
  8. Lawson Accounting–
  9. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Timaru accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Timaru accounting firms compete with KPMG?

KPMG against Timaru accounting firms in New Zealand, by month

Share of searches by month for Martin Wakefield, Solve Chartered Accountants, Sidekick, Foundry56, Ford Simpson Ltd, KPMG, Lawson Accounting, Tax Link, HC Partners LP. The figures are in the table below the chart.

View monthly share of searches table
MonthMartin WakefieldSolve Chartered AccountantsSidekickFoundry56Ford Simpson LtdKPMGLawson AccountingTax LinkHC Partners LP
Oct 202519.4%11.1%19.4%16.7%13.9%5.6%8.3%2.8%2.8%
Nov 202518.9%16.2%18.9%13.5%13.5%5.4%5.4%5.4%2.7%
Dec 202517.2%10.3%24.1%13.8%10.3%6.9%6.9%6.9%3.4%
Jan 202610.3%17.2%17.2%17.2%10.3%10.3%6.9%6.9%3.4%
Feb 202621.2%12.1%18.2%15.2%9.1%9.1%6.1%6.1%3%
Mar 202617.1%19.5%22%12.2%12.2%4.9%4.9%4.9%2.4%
Apr 202612.5%18.8%12.5%12.5%12.5%12.5%6.3%9.4%3.1%
May 202615.2%21.2%15.2%12.1%9.1%9.1%6.1%9.1%3%
Jun 202625.7%17.1%14.3%11.4%8.6%8.6%5.7%5.7%2.9%
Jul 202625%19.4%16.7%11.1%8.3%5.6%5.6%5.6%2.8%
Aug 202617.9%20.5%17.9%12.8%7.7%7.7%5.1%7.7%2.6%
Sep 202620%20%17.1%11.4%8.6%8.6%5.7%5.7%2.9%

  1. 1.Martin Wakefield

    20%

    Moved from 2nd to 1st. 70 estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Solve Chartered Accountants

    20%

    Moved from 1st to 2nd. 70 estimated branded searches, -12.5% vs prior month. Share -0.5 points.

  3. 3.Sidekick

    17.1%

    Held 3rd. 60 estimated branded searches, -14.3% vs prior month. Share -0.8 points.

  4. 4.Foundry56

    11.4%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -1.4 points.

  5. 5.Ford Simpson Ltd

    8.6%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.KPMG

    8.6%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Lawson Accounting

    5.7%

    Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Tax Link

    5.7%

    Moved from 7th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -2 points.

  9. 9.HC Partners LP

    2.9%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between KPMG and its closest rivals

Every comparison with KPMG

15 comparisons

How has branded search demand for KPMG changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KPMG in New Zealand rose from 4.7K to 6.6K.
  • Across the 12 months ending September 2026, KPMG’s share of searches among Timaru accounting firms in New Zealand increased from 5.6% to 8.6%.
  • Across the 12 months ending September 2026, KPMG’s share of searches among Timaru accounting firms in New Zealand peaked at 12.5% in April 2026 and was lowest at 4.9% in March 2026.
  • Across the 12 months ending September 2026, KPMG rose from 7th to 6th among Timaru accounting firms in New Zealand.

How did search popularity change for New Zealand Timaru accounting firms in September 2026?

6 changes

  1. In September 2026, Martin Wakefield overtook Solve Chartered Accountants to become the leader among Timaru accounting firms in New Zealand, with 20% of the searches.

  2. In September 2026, Lawson Accounting overtook Tax Link to rank 7th among Timaru accounting firms in New Zealand, with 5.7% of the searches.

  3. In September 2026, Ford Simpson Ltd gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%.

  4. In September 2026, KPMG gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%.

  5. In September 2026, Tax Link lost share of searches among Timaru accounting firms in New Zealand, from 7.7% to 5.7%.

  6. In September 2026, Foundry56 lost share of searches among Timaru accounting firms in New Zealand, from 12.8% to 11.4%.

How are KPMG’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using KPMG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kpmg
  • kpmg accounting
  • kpmg ashburton
  • kpmg chartered accountants
  • KPMG Hamilton
  • KPMG New Zealand
  • KPMG Tauranga
  • kpmg timaru

Do you work for KPMG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KPMG compete?

KPMG is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
accounting and advisory firms5th of 119.8%Show ranking
Tax advisory brands5th of 52.1%Show ranking
Corporate finance and M&A advisers7th of 82.5%Show ranking
Ashburton accounting firms4th of 813.5%Show ranking
Timaru accounting firms6th of 98.6%Shown above
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