Calibre Partners vs KPMG:Which is more popular?
In September 2026, Calibre Partners had more branded searches than KPMG among corporate finance and M&A advisers in New Zealand. Calibre Partners had about 260 branded searches, while KPMG had 110. Calibre Partners made up 5.9% of all corporate finance and M&A adviser searches we track, and KPMG accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about corporate finance and M&A advisers, KPMG appeared in three of the five answers and Calibre Partners in two. Calibre Partners and KPMG were each mentioned first in two of the four answers that named either.
Who do people search for more?
Calibre Partners, about 2 searches for every 1 for KPMG
Who does AI mention more?
KPMG, mentioned in 3 of 5 answers, Calibre Partners in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KPMG was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Calibre Partners was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Calibre Partners and KPMG were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PwC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cameron Partners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Simmons Corporate Finance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Deloitte3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- KPMG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Calibre Partners2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Northington Partners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarien Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about corporate finance and M&A advisers
5 answers
Asked ChatGPT
“Which corporate finance adviser should I hire in New Zealand?”
Asked ChatGPT
“What are the best corporate finance advisers in New Zealand?”
Asked ChatGPT
“What's the best corporate finance adviser in New Zealand for a business sale?”
Searched Google, AI Overview
“corporate finance advisers nz”
Searched Google, AI Overview
“mergers and acquisitions adviser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Calibre Partners or KPMG more popular in search?
This chart shows how often people search Google for Calibre Partners and KPMG by name. Each line represents a brand's share of searches for all eight corporate finance and M&A advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Calibre Partners, KPMG. The figures are in the table below the chart.
View monthly share of searches table
| Month | PwC | Deloitte | Cameron Partners | Northington Partners | Calibre Partners | Clarien Partners | KPMG | Simmons Corporate Finance |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 19.8% | 11% | 4.8% | 16.7% | 2% | 2.5% | 0.57% |
| Nov 2025 | 45.1% | 21.4% | 11.6% | 6.2% | 9.5% | 2.7% | 3.3% | 0.3% |
| Dec 2025 | 43.7% | 22.8% | 9.9% | 6.5% | 12.2% | 1.9% | 2.7% | 0.38% |
| Jan 2026 | 47.1% | 22.4% | 10.2% | 5.5% | 10.2% | 1.6% | 2.7% | 0.39% |
| Feb 2026 | 47.8% | 19.5% | 11.5% | 6.2% | 9.4% | 2.1% | 3.2% | 0.29% |
| Mar 2026 | 45.5% | 20.9% | 8.2% | 4.4% | 15.2% | 1.1% | 4.4% | 0.21% |
| Apr 2026 | 44.1% | 19.8% | 11.1% | 5.9% | 13.5% | 1.7% | 3.1% | 0.69% |
| May 2026 | 42.7% | 20.8% | 13.3% | 7.2% | 10.9% | 1.4% | 3.1% | 0.68% |
| Jun 2026 | 41.9% | 21.1% | 13.1% | 5.7% | 10.7% | 2% | 4.7% | 0.67% |
| Jul 2026 | 42.6% | 20.5% | 8.7% | 7% | 13.1% | 3% | 3.7% | 1.3% |
| Aug 2026 | 52% | 19.3% | 7.8% | 7.8% | 6.3% | 2.9% | 3.4% | 0.49% |
| Sep 2026 | 58.6% | 15.5% | 7.3% | 7.3% | 5.9% | 2.5% | 2.5% | 0.45% |
How has the Calibre Partners and KPMG comparison changed over the last 12 months?
3 findings
- Calibre Partners was ahead of KPMG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calibre Partners’ share of searches among corporate finance and M&A advisers in New Zealand moved from 16.7% to 5.9%, and its estimated monthly branded searches moved from 590 to 260.
- Across the 12 months ending September 2026, KPMG’s share of searches among corporate finance and M&A advisers in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand corporate finance and M&A advisers in September 2026?
2 changes
In September 2026, KPMG lost share of searches among corporate finance and M&A advisers in New Zealand, from 3.4% to 2.5%.
Estimated monthly branded searches for Calibre Partners in New Zealand fell 55.9% over 12 measured months, from 590 to 260 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Calibre Partners’ and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calibre Partners
1 branded search term
- calibre partners
KPMG
1 branded search term
- KPMG New Zealand
Other head-to-heads among corporate finance and M&A advisers
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