Brandwave

How popular isPwC?

In September 2026, people searched for PwC by name about 2,580 times in New Zealand, a 72% increase from the previous year. These searches made up 58.6% of all New Zealand corporate finance and M&A adviser searches, placing PwC first out of eight advisers. When we asked both ChatGPT and Google AI Overviews about corporate finance and M&A advisers, PwC appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

PwC is the most searched of 8 competitors and the second most recommended in AI answers.

  1. PwCShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. DeloitteShare of searches 15.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. Cameron PartnersShare of searches 7.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Northington PartnersShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Calibre PartnersShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PwC appeared in all five answers. PwC is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cameron Partners1st
  2. PwC2nd
  3. Simmons Corporate Finance3rd
  4. Calibre Partners4th
  5. KPMG5th
  6. Deloitte6th
  7. Northington Partners7th
  8. Clarien Partners–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PwC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cameron Partners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simmons Corporate Finance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deloitte3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KPMG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calibre Partners2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Northington Partners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarien Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate finance and M&A advisers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which corporate finance and M&A advisers compete with PwC?

PwC against corporate finance and M&A advisers in New Zealand, by month

Share of searches by month for PwC, Deloitte, Cameron Partners, Northington Partners, Calibre Partners, Clarien Partners, KPMG. The figures are in the table below the chart.

View monthly share of searches table
MonthPwCDeloitteCameron PartnersNorthington PartnersCalibre PartnersClarien PartnersKPMGSimmons Corporate Finance
Oct 202542.5%19.8%11%4.8%16.7%2%2.5%0.57%
Nov 202545.1%21.4%11.6%6.2%9.5%2.7%3.3%0.3%
Dec 202543.7%22.8%9.9%6.5%12.2%1.9%2.7%0.38%
Jan 202647.1%22.4%10.2%5.5%10.2%1.6%2.7%0.39%
Feb 202647.8%19.5%11.5%6.2%9.4%2.1%3.2%0.29%
Mar 202645.5%20.9%8.2%4.4%15.2%1.1%4.4%0.21%
Apr 202644.1%19.8%11.1%5.9%13.5%1.7%3.1%0.69%
May 202642.7%20.8%13.3%7.2%10.9%1.4%3.1%0.68%
Jun 202641.9%21.1%13.1%5.7%10.7%2%4.7%0.67%
Jul 202642.6%20.5%8.7%7%13.1%3%3.7%1.3%
Aug 202652%19.3%7.8%7.8%6.3%2.9%3.4%0.49%
Sep 202658.6%15.5%7.3%7.3%5.9%2.5%2.5%0.45%

  1. 1.PwC

    58.6%

    Held 1st. 2.6K estimated branded searches, +21.1% vs prior month. Share +6.7 points.

  2. 2.Deloitte

    15.5%

    Held 2nd. 680 estimated branded searches, -13.9% vs prior month. Share -3.8 points.

  3. 3.Cameron Partners

    7.3%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Northington Partners

    7.3%

    Held 4th. 320 estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Calibre Partners

    5.9%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Clarien Partners

    2.5%

    Moved from 7th to 6th. 110 estimated branded searches, -8.3% vs prior month. Share -0.4 points.

  7. 7.KPMG

    2.5%

    Moved from 6th to 7th. 110 estimated branded searches, -21.4% vs prior month. Share -0.9 points.

  8. 8.Simmons Corporate Finance

    0.45%

    Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between PwC and its closest rivals

Every comparison with PwC

13 comparisons

How has branded search demand for PwC changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PwC in New Zealand rose from 1.5K to 2.6K.
  • Across the 12 months ending September 2026, PwC’s share of searches among corporate finance and M&A advisers in New Zealand increased from 42.5% to 58.6%.
  • Across the 12 months ending September 2026, PwC’s share of searches among corporate finance and M&A advisers in New Zealand peaked at 58.6% in September 2026 and was lowest at 41.9% in June 2026.

How did search popularity change for New Zealand corporate finance and M&A advisers in September 2026?

6 changes

  1. In September 2026, PwC gained share of searches among corporate finance and M&A advisers in New Zealand, from 52% to 58.6%.

  2. In September 2026, Deloitte lost share of searches among corporate finance and M&A advisers in New Zealand, from 19.3% to 15.5%.

  3. In September 2026, KPMG lost share of searches among corporate finance and M&A advisers in New Zealand, from 3.4% to 2.5%.

  4. In September 2026, Cameron Partners lost share of searches among corporate finance and M&A advisers in New Zealand, from 7.8% to 7.3%.

  5. In September 2026, Northington Partners lost share of searches among corporate finance and M&A advisers in New Zealand, from 7.8% to 7.3%.

  6. In September 2026, Clarien Partners rose from 7th to 6th among corporate finance and M&A advisers in New Zealand.

How are PwC’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using PwC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • PwC Canterbury
  • PwC Hamilton
  • PwC New Zealand
  • PwC Tauranga
  • PwC Waikato

Do you work for PwC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does PwC compete?

PwC is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
accounting and advisory firms1st of 1125.2%Show ranking
Tax advisory brands1st of 550%Show ranking
Corporate finance and M&A advisers1st of 858.6%Shown above
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