Northington Partners vs PwC:Which is more popular?
In September 2026, PwC had more branded searches than Northington Partners among corporate finance and M&A advisers in New Zealand. PwC had about 2,580 branded searches, while Northington Partners had 320. PwC made up 58.6% of all corporate finance and M&A adviser searches we track, and Northington Partners accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about corporate finance and M&A advisers, PwC appeared in all five answers and Northington Partners in one. PwC was mentioned before Northington Partners in every answer.
Who do people search for more?
PwC, about 8 searches for every 1 for Northington Partners
Who does AI mention more?
PwC, mentioned in every answer we collected
Who does AI recommend more?
PwC, named ahead of Northington Partners in every answer
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Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PwC appeared in all five answers. Northington Partners was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PwC was listed before Northington Partners in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PwC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cameron Partners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Simmons Corporate Finance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Deloitte3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KPMG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Calibre Partners2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Northington Partners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarien Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about corporate finance and M&A advisers
5 answers
Asked ChatGPT
“Which corporate finance adviser should I hire in New Zealand?”
Asked ChatGPT
“What are the best corporate finance advisers in New Zealand?”
Asked ChatGPT
“What's the best corporate finance adviser in New Zealand for a business sale?”
Searched Google, AI Overview
“corporate finance advisers nz”
Searched Google, AI Overview
“mergers and acquisitions adviser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Northington Partners or PwC more popular in search?
This chart shows how often people search Google for Northington Partners and PwC by name. Each line represents a brand's share of searches for all eight corporate finance and M&A advisers we track, month by month, from searches in New Zealand.
Share of searches by month for PwC, Northington Partners. The figures are in the table below the chart.
View monthly share of searches table
| Month | PwC | Deloitte | Cameron Partners | Northington Partners | Calibre Partners | Clarien Partners | KPMG | Simmons Corporate Finance |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 19.8% | 11% | 4.8% | 16.7% | 2% | 2.5% | 0.57% |
| Nov 2025 | 45.1% | 21.4% | 11.6% | 6.2% | 9.5% | 2.7% | 3.3% | 0.3% |
| Dec 2025 | 43.7% | 22.8% | 9.9% | 6.5% | 12.2% | 1.9% | 2.7% | 0.38% |
| Jan 2026 | 47.1% | 22.4% | 10.2% | 5.5% | 10.2% | 1.6% | 2.7% | 0.39% |
| Feb 2026 | 47.8% | 19.5% | 11.5% | 6.2% | 9.4% | 2.1% | 3.2% | 0.29% |
| Mar 2026 | 45.5% | 20.9% | 8.2% | 4.4% | 15.2% | 1.1% | 4.4% | 0.21% |
| Apr 2026 | 44.1% | 19.8% | 11.1% | 5.9% | 13.5% | 1.7% | 3.1% | 0.69% |
| May 2026 | 42.7% | 20.8% | 13.3% | 7.2% | 10.9% | 1.4% | 3.1% | 0.68% |
| Jun 2026 | 41.9% | 21.1% | 13.1% | 5.7% | 10.7% | 2% | 4.7% | 0.67% |
| Jul 2026 | 42.6% | 20.5% | 8.7% | 7% | 13.1% | 3% | 3.7% | 1.3% |
| Aug 2026 | 52% | 19.3% | 7.8% | 7.8% | 6.3% | 2.9% | 3.4% | 0.49% |
| Sep 2026 | 58.6% | 15.5% | 7.3% | 7.3% | 5.9% | 2.5% | 2.5% | 0.45% |
How has the Northington Partners and PwC comparison changed over the last 12 months?
3 findings
- PwC was ahead of Northington Partners in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Northington Partners’ share of searches among corporate finance and M&A advisers in New Zealand moved from 4.8% to 7.3%, and its estimated monthly branded searches moved from 170 to 320.
- Across the 12 months ending September 2026, PwC’s share of searches among corporate finance and M&A advisers in New Zealand moved from 42.5% to 58.6%, and its estimated monthly branded searches moved from 1.5K to 2.6K.
How did search popularity change for New Zealand corporate finance and M&A advisers in September 2026?
2 changes
In September 2026, PwC gained share of searches among corporate finance and M&A advisers in New Zealand, from 52% to 58.6%.
In September 2026, Northington Partners lost share of searches among corporate finance and M&A advisers in New Zealand, from 7.8% to 7.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Northington Partners’ and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Northington Partners
1 branded search term
- northington partners
PwC
5 branded search terms
- PwC Canterbury
- PwC Hamilton
- PwC New Zealand
- PwC Tauranga
- PwC Waikato
Other head-to-heads among corporate finance and M&A advisers
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