Brandwave

How popular isKPMG?

In September 2026, people searched for KPMG by name about 6,590 times in New Zealand, a 40.8% increase from the previous year. These searches made up 2.5% of all New Zealand corporate finance and M&A adviser searches, placing KPMG seventh out of eight advisers. When we asked both ChatGPT and Google AI Overviews about corporate finance and M&A advisers, KPMG appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

KPMG is the seventh most searched of 8 competitors and the fifth most recommended in AI answers.

  1. PwCShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. DeloitteShare of searches 15.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. Cameron PartnersShare of searches 7.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Northington PartnersShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. KPMGShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KPMG was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KPMG is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cameron Partners1st
  2. PwC2nd
  3. Simmons Corporate Finance3rd
  4. Calibre Partners4th
  5. KPMG5th
  6. Deloitte6th
  7. Northington Partners7th
  8. Clarien Partners–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PwC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cameron Partners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simmons Corporate Finance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deloitte3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KPMG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calibre Partners2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Northington Partners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarien Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate finance and M&A advisers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which corporate finance and M&A advisers compete with KPMG?

KPMG against corporate finance and M&A advisers in New Zealand, by month

Share of searches by month for PwC, Deloitte, Cameron Partners, Northington Partners, Calibre Partners, Clarien Partners, KPMG. The figures are in the table below the chart.

View monthly share of searches table
MonthPwCDeloitteCameron PartnersNorthington PartnersCalibre PartnersClarien PartnersKPMGSimmons Corporate Finance
Oct 202542.5%19.8%11%4.8%16.7%2%2.5%0.57%
Nov 202545.1%21.4%11.6%6.2%9.5%2.7%3.3%0.3%
Dec 202543.7%22.8%9.9%6.5%12.2%1.9%2.7%0.38%
Jan 202647.1%22.4%10.2%5.5%10.2%1.6%2.7%0.39%
Feb 202647.8%19.5%11.5%6.2%9.4%2.1%3.2%0.29%
Mar 202645.5%20.9%8.2%4.4%15.2%1.1%4.4%0.21%
Apr 202644.1%19.8%11.1%5.9%13.5%1.7%3.1%0.69%
May 202642.7%20.8%13.3%7.2%10.9%1.4%3.1%0.68%
Jun 202641.9%21.1%13.1%5.7%10.7%2%4.7%0.67%
Jul 202642.6%20.5%8.7%7%13.1%3%3.7%1.3%
Aug 202652%19.3%7.8%7.8%6.3%2.9%3.4%0.49%
Sep 202658.6%15.5%7.3%7.3%5.9%2.5%2.5%0.45%

  1. 1.PwC

    58.6%

    Held 1st. 2.6K estimated branded searches, +21.1% vs prior month. Share +6.7 points.

  2. 2.Deloitte

    15.5%

    Held 2nd. 680 estimated branded searches, -13.9% vs prior month. Share -3.8 points.

  3. 3.Cameron Partners

    7.3%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Northington Partners

    7.3%

    Held 4th. 320 estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Calibre Partners

    5.9%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Clarien Partners

    2.5%

    Moved from 7th to 6th. 110 estimated branded searches, -8.3% vs prior month. Share -0.4 points.

  7. 7.KPMG

    2.5%

    Moved from 6th to 7th. 110 estimated branded searches, -21.4% vs prior month. Share -0.9 points.

  8. 8.Simmons Corporate Finance

    0.45%

    Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between KPMG and its closest rivals

Every comparison with KPMG

15 comparisons

How has branded search demand for KPMG changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KPMG in New Zealand rose from 4.7K to 6.6K.
  • Across the 12 months ending September 2026, KPMG’s share of searches among corporate finance and M&A advisers in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.5% in September 2026.
  • Across the 12 months ending September 2026, KPMG fell from 6th to 7th among corporate finance and M&A advisers in New Zealand.

How did search popularity change for New Zealand corporate finance and M&A advisers in September 2026?

6 changes

  1. In September 2026, PwC gained share of searches among corporate finance and M&A advisers in New Zealand, from 52% to 58.6%.

  2. In September 2026, Deloitte lost share of searches among corporate finance and M&A advisers in New Zealand, from 19.3% to 15.5%.

  3. In September 2026, KPMG lost share of searches among corporate finance and M&A advisers in New Zealand, from 3.4% to 2.5%.

  4. In September 2026, Cameron Partners lost share of searches among corporate finance and M&A advisers in New Zealand, from 7.8% to 7.3%.

  5. In September 2026, Northington Partners lost share of searches among corporate finance and M&A advisers in New Zealand, from 7.8% to 7.3%.

  6. In September 2026, Clarien Partners rose from 7th to 6th among corporate finance and M&A advisers in New Zealand.

How are KPMG’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using KPMG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kpmg
  • kpmg accounting
  • kpmg ashburton
  • kpmg chartered accountants
  • KPMG Hamilton
  • KPMG New Zealand
  • KPMG Tauranga
  • kpmg timaru

Do you work for KPMG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KPMG compete?

KPMG is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
accounting and advisory firms5th of 119.8%Show ranking
Tax advisory brands5th of 52.1%Show ranking
Corporate finance and M&A advisers7th of 82.5%Shown above
Ashburton accounting firms4th of 813.5%Show ranking
Timaru accounting firms6th of 98.6%Show ranking
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