KPMG vs Simmons Corporate Finance:Which is more popular?
In September 2026, KPMG had more branded searches than Simmons Corporate Finance among corporate finance and M&A advisers in New Zealand. KPMG had about 110 branded searches, while Simmons Corporate Finance had 20. KPMG made up 2.5% of all corporate finance and M&A adviser searches we track, and Simmons Corporate Finance accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about corporate finance and M&A advisers, Simmons Corporate Finance appeared in four of the five answers and KPMG in three. KPMG and Simmons Corporate Finance were each mentioned first in two of the four answers that named either.
Who do people search for more?
KPMG, about 6 searches for every 1 for Simmons Corporate Finance
Who does AI mention more?
Simmons Corporate Finance, mentioned in 4 of 5 answers, KPMG in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Simmons Corporate Finance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KPMG was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KPMG and Simmons Corporate Finance were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PwC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cameron Partners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Simmons Corporate Finance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Deloitte3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- KPMG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Calibre Partners2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Northington Partners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarien Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about corporate finance and M&A advisers
5 answers
Asked ChatGPT
“Which corporate finance adviser should I hire in New Zealand?”
Asked ChatGPT
“What are the best corporate finance advisers in New Zealand?”
Asked ChatGPT
“What's the best corporate finance adviser in New Zealand for a business sale?”
Searched Google, AI Overview
“corporate finance advisers nz”
Searched Google, AI Overview
“mergers and acquisitions adviser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KPMG or Simmons Corporate Finance more popular in search?
This chart shows how often people search Google for KPMG and Simmons Corporate Finance by name. Each line represents a brand's share of searches for all eight corporate finance and M&A advisers we track, month by month, from searches in New Zealand.
Share of searches by month for KPMG, Simmons Corporate Finance. The figures are in the table below the chart.
View monthly share of searches table
| Month | PwC | Deloitte | Cameron Partners | Northington Partners | Calibre Partners | Clarien Partners | KPMG | Simmons Corporate Finance |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 19.8% | 11% | 4.8% | 16.7% | 2% | 2.5% | 0.57% |
| Nov 2025 | 45.1% | 21.4% | 11.6% | 6.2% | 9.5% | 2.7% | 3.3% | 0.3% |
| Dec 2025 | 43.7% | 22.8% | 9.9% | 6.5% | 12.2% | 1.9% | 2.7% | 0.38% |
| Jan 2026 | 47.1% | 22.4% | 10.2% | 5.5% | 10.2% | 1.6% | 2.7% | 0.39% |
| Feb 2026 | 47.8% | 19.5% | 11.5% | 6.2% | 9.4% | 2.1% | 3.2% | 0.29% |
| Mar 2026 | 45.5% | 20.9% | 8.2% | 4.4% | 15.2% | 1.1% | 4.4% | 0.21% |
| Apr 2026 | 44.1% | 19.8% | 11.1% | 5.9% | 13.5% | 1.7% | 3.1% | 0.69% |
| May 2026 | 42.7% | 20.8% | 13.3% | 7.2% | 10.9% | 1.4% | 3.1% | 0.68% |
| Jun 2026 | 41.9% | 21.1% | 13.1% | 5.7% | 10.7% | 2% | 4.7% | 0.67% |
| Jul 2026 | 42.6% | 20.5% | 8.7% | 7% | 13.1% | 3% | 3.7% | 1.3% |
| Aug 2026 | 52% | 19.3% | 7.8% | 7.8% | 6.3% | 2.9% | 3.4% | 0.49% |
| Sep 2026 | 58.6% | 15.5% | 7.3% | 7.3% | 5.9% | 2.5% | 2.5% | 0.45% |
How has the KPMG and Simmons Corporate Finance comparison changed over the last 12 months?
3 findings
- KPMG was ahead of Simmons Corporate Finance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KPMG’s share of searches among corporate finance and M&A advisers in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 12 months ending September 2026, Simmons Corporate Finance’s share of searches among corporate finance and M&A advisers in New Zealand moved from 0.57% to 0.45%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand corporate finance and M&A advisers in September 2026?
1 change
In September 2026, KPMG lost share of searches among corporate finance and M&A advisers in New Zealand, from 3.4% to 2.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KPMG’s and Simmons Corporate Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KPMG
1 branded search term
- KPMG New Zealand
Simmons Corporate Finance
1 branded search term
- simmons corporate finance
Other head-to-heads among corporate finance and M&A advisers
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