Croys vs KPMG:Which is more popular?
In September 2026, Croys had more branded searches than KPMG among Ashburton accounting firms in New Zealand. Croys had about 70 branded searches, while KPMG had 50. Croys made up 18.9% of all Ashburton accounting firm searches we track, and KPMG accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about Ashburton accounting firms, Croys appeared in two of the three answers and KPMG in none.
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Top Ashburton accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Croys was mentioned in two out of three: in two of the three ChatGPT answers. KPMG did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SBA3 of 3Named in 3 of 3 ChatGPT answers
Brophy Knight2 of 3Named in 2 of 3 ChatGPT answers
Croys2 of 3Named in 2 of 3 ChatGPT answers- N B Chartered Accountants2 of 3Named in 2 of 3 ChatGPT answers
Lynda Stevenson Chartered Accountants2 of 3Named in 2 of 3 ChatGPT answers
Gabites1 of 3Named in 1 of 3 ChatGPT answers
Leech & Partners0 of 3Named in 0 of 3 ChatGPT answers
KPMG0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Ashburton accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Ashburton, New Zealand for small business tax help?”
Searched Google, AI Overview
“tax accountant ashburton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“accountants ashburton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Croys or KPMG more popular in search?
This chart shows how often people search Google for Croys and KPMG by name. Each line represents a brand's share of searches for all eight Ashburton accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Croys, KPMG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brophy Knight | Croys | Leech & Partners | KPMG | Gabites | N B Chartered Accountants | Lynda Stevenson Chartered Accountants | SBA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 14.6% | 14.6% | 14.6% | 12.2% | 2.4% | 4.9% | 2.4% |
| Nov 2025 | 38.9% | 11.1% | 11.1% | 13.9% | 11.1% | 5.6% | 5.6% | 2.8% |
| Dec 2025 | 32.4% | 11.8% | 14.7% | 17.6% | 11.8% | 5.9% | 2.9% | 2.9% |
| Jan 2026 | 32.4% | 10.8% | 10.8% | 21.6% | 13.5% | 5.4% | 2.7% | 2.7% |
| Feb 2026 | 40% | 13.3% | 11.1% | 13.3% | 13.3% | 4.4% | 2.2% | 2.2% |
| Mar 2026 | 35.2% | 13% | 9.3% | 18.5% | 13% | 5.6% | 3.7% | 1.9% |
| Apr 2026 | 24.3% | 16.2% | 16.2% | 18.9% | 13.5% | 5.4% | 2.7% | 2.7% |
| May 2026 | 30.6% | 16.7% | 11.1% | 16.7% | 8.3% | 5.6% | 5.6% | 5.6% |
| Jun 2026 | 34.2% | 18.4% | 13.2% | 15.8% | 10.5% | 5.3% | 2.6% | 0% |
| Jul 2026 | 35.5% | 16.1% | 9.7% | 16.1% | 12.9% | 3.2% | 3.2% | 3.2% |
| Aug 2026 | 31.7% | 19.5% | 14.6% | 17.1% | 7.3% | 4.9% | 2.4% | 2.4% |
| Sep 2026 | 32.4% | 18.9% | 16.2% | 13.5% | 8.1% | 5.4% | 2.7% | 2.7% |
How has the Croys and KPMG comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Croys took it in June 2026.
- Across the 12 months ending September 2026, Croys’ share of searches among Ashburton accounting firms in New Zealand moved from 14.6% to 18.9%, and its estimated monthly branded searches moved from 60 to 70.
- Across the 12 months ending September 2026, KPMG’s share of searches among Ashburton accounting firms in New Zealand moved from 14.6% to 13.5%, and its estimated monthly branded searches moved from 60 to 50.
How did search popularity change for New Zealand Ashburton accounting firms in September 2026?
3 changes
In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches.
In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%.
In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Croys’ and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Ashburton accounting firms
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