How popular isKPMG?
In September 2026, people searched for KPMG by name about 6,590 times in New Zealand, a 40.8% increase from the previous year. These searches made up 13.5% of all New Zealand Ashburton accounting firm searches, placing KPMG fourth out of eight firms. When we asked both ChatGPT and Google AI Overviews about Ashburton accounting firms, KPMG did not appear in any of the answers.
KPMG is the fourth most searched of 8 competitors and not listed in any AI answer.
Brophy KnightShare of searches 32.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
CroysShare of searches 18.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Leech & PartnersShare of searches 16.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
KPMGShare of searches 13.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
GabitesShare of searches 8.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
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Top Ashburton accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, KPMG did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SBA3 of 3Named in 3 of 3 ChatGPT answers- Brophy Knight2 of 3Named in 2 of 3 ChatGPT answers
- Croys2 of 3Named in 2 of 3 ChatGPT answers
- N B Chartered Accountants2 of 3Named in 2 of 3 ChatGPT answers
Lynda Stevenson Chartered Accountants2 of 3Named in 2 of 3 ChatGPT answers- Gabites1 of 3Named in 1 of 3 ChatGPT answers
- Leech & Partners0 of 3Named in 0 of 3 ChatGPT answers
- KPMG0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Ashburton accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Ashburton, New Zealand for small business tax help?”
Searched Google, AI Overview
“tax accountant ashburton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“accountants ashburton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Ashburton accounting firms compete with KPMG?
Share of searches by month for Brophy Knight, Croys, Leech & Partners, KPMG, Gabites, N B Chartered Accountants, Lynda Stevenson Chartered Accountants, SBA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brophy Knight | Croys | Leech & Partners | KPMG | Gabites | N B Chartered Accountants | Lynda Stevenson Chartered Accountants | SBA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 14.6% | 14.6% | 14.6% | 12.2% | 2.4% | 4.9% | 2.4% |
| Nov 2025 | 38.9% | 11.1% | 11.1% | 13.9% | 11.1% | 5.6% | 5.6% | 2.8% |
| Dec 2025 | 32.4% | 11.8% | 14.7% | 17.6% | 11.8% | 5.9% | 2.9% | 2.9% |
| Jan 2026 | 32.4% | 10.8% | 10.8% | 21.6% | 13.5% | 5.4% | 2.7% | 2.7% |
| Feb 2026 | 40% | 13.3% | 11.1% | 13.3% | 13.3% | 4.4% | 2.2% | 2.2% |
| Mar 2026 | 35.2% | 13% | 9.3% | 18.5% | 13% | 5.6% | 3.7% | 1.9% |
| Apr 2026 | 24.3% | 16.2% | 16.2% | 18.9% | 13.5% | 5.4% | 2.7% | 2.7% |
| May 2026 | 30.6% | 16.7% | 11.1% | 16.7% | 8.3% | 5.6% | 5.6% | 5.6% |
| Jun 2026 | 34.2% | 18.4% | 13.2% | 15.8% | 10.5% | 5.3% | 2.6% | 0% |
| Jul 2026 | 35.5% | 16.1% | 9.7% | 16.1% | 12.9% | 3.2% | 3.2% | 3.2% |
| Aug 2026 | 31.7% | 19.5% | 14.6% | 17.1% | 7.3% | 4.9% | 2.4% | 2.4% |
| Sep 2026 | 32.4% | 18.9% | 16.2% | 13.5% | 8.1% | 5.4% | 2.7% | 2.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.4% | 120 | -7.7% | +0.7 points | |
| 2, held 2nd | 18.9% | 70 | -12.5% | -0.6 points | |
| 3, moved from 4th to 3rd | 16.2% | 60 | 0% | +1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.5% | 50 | -28.6% | -3.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.1% | 30 | 0% | +0.8 points | |
| 6, held 6th | 5.4% | 20 | 0% | +0.5 points | |
| 7, held 7th | 2.7% | 10 | 0% | +0.3 points | |
| 8, held 8th | 2.7% | 10 | 0% | +0.3 points |
32.4%
Held 1st. 120 estimated branded searches, -7.7% vs prior month. Share +0.7 points.
2.
Croys18.9%
Held 2nd. 70 estimated branded searches, -12.5% vs prior month. Share -0.6 points.
16.2%
Moved from 4th to 3rd. 60 estimated branded searches, 0% vs prior month. Share +1.6 points.
4.
KPMG13.5%
Moved from 3rd to 4th. 50 estimated branded searches, -28.6% vs prior month. Share -3.6 points.
5.
Gabites8.1%
Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.8 points.
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
SBA2.7%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between KPMG and its closest rivals
Every comparison with KPMG
15 comparisons
How has branded search demand for KPMG changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KPMG in New Zealand rose from 4.7K to 6.6K.
- Across the 12 months ending September 2026, KPMG’s share of searches among Ashburton accounting firms in New Zealand decreased from 14.6% to 13.5%.
- Across the 12 months ending September 2026, KPMG’s share of searches among Ashburton accounting firms in New Zealand peaked at 21.6% in January 2026 and was lowest at 13.3% in February 2026.
- Across the 12 months ending September 2026, KPMG fell from 3rd to 4th among Ashburton accounting firms in New Zealand.
How did search popularity change for New Zealand Ashburton accounting firms in September 2026?
6 changes
In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches.
In September 2026, Gabites gained share of searches among Ashburton accounting firms in New Zealand, from 7.3% to 8.1%.
In September 2026, Brophy Knight gained share of searches among Ashburton accounting firms in New Zealand, from 31.7% to 32.4%.
In September 2026, N B Chartered Accountants gained share of searches among Ashburton accounting firms in New Zealand, from 4.9% to 5.4%.
In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%.
In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%.
How are KPMG’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using KPMG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kpmg
- kpmg accounting
- kpmg ashburton
- kpmg chartered accountants
- KPMG Hamilton
- KPMG New Zealand
- KPMG Tauranga
- kpmg timaru
Do you work for KPMG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does KPMG compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| accounting and advisory firms | 5th of 11 | 9.8% | Show ranking |
| Tax advisory brands | 5th of 5 | 2.1% | Show ranking |
| Corporate finance and M&A advisers | 7th of 8 | 2.5% | Show ranking |
| Ashburton accounting firms | 4th of 8 | 13.5% | Shown above |
| Timaru accounting firms | 6th of 9 | 8.6% | Show ranking |
Is KPMG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.