Brandwave

KPMG vs N B Chartered Accountants:Which is more popular?

In September 2026, KPMG had more branded searches than N B Chartered Accountants among Ashburton accounting firms in New Zealand. KPMG had about 50 branded searches, while N B Chartered Accountants had 20. KPMG made up 13.5% of all Ashburton accounting firm searches we track, and N B Chartered Accountants accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about Ashburton accounting firms, N B Chartered Accountants appeared in two of the three answers and KPMG in none.

Among Ashburton accounting firms in New Zealand in September 2026

Who do people search for more?

KPMG, about 3 searches for every 1 for N B Chartered Accountants

KPMG 50 searchesN B Chartered Accountants 20 searches

Who does AI mention more?

N B Chartered Accountants, mentioned in 2 of 3 answers, KPMG in 0

N B Chartered Accountants in 2 of 3KPMG in 0 of 3

Who does AI recommend more?

N B Chartered Accountants, the only one of the two named

N B Chartered Accountants first in 2KPMG never named

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Top Ashburton accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, N B Chartered Accountants was mentioned in two out of three: in two of the three ChatGPT answers. KPMG did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SBA1st
  2. Brophy Knight2nd
  3. N B Chartered Accountants3rd
  4. Croys4th
  5. Lynda Stevenson Chartered Accountants5th
  6. Gabites6th
  7. Leech & Partners–
  8. KPMG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is KPMG or N B Chartered Accountants more popular in search?

This chart shows how often people search Google for KPMG and N B Chartered Accountants by name. Each line represents a brand's share of searches for all eight Ashburton accounting firms we track, month by month, from searches in New Zealand.

KPMG and N B Chartered Accountants among Ashburton accounting firms in New Zealand, by month

Share of searches by month for KPMG, N B Chartered Accountants. The figures are in the table below the chart.

View monthly share of searches table
MonthBrophy KnightCroysLeech & PartnersKPMGGabitesN B Chartered AccountantsLynda Stevenson Chartered AccountantsSBA
Oct 202534.1%14.6%14.6%14.6%12.2%2.4%4.9%2.4%
Nov 202538.9%11.1%11.1%13.9%11.1%5.6%5.6%2.8%
Dec 202532.4%11.8%14.7%17.6%11.8%5.9%2.9%2.9%
Jan 202632.4%10.8%10.8%21.6%13.5%5.4%2.7%2.7%
Feb 202640%13.3%11.1%13.3%13.3%4.4%2.2%2.2%
Mar 202635.2%13%9.3%18.5%13%5.6%3.7%1.9%
Apr 202624.3%16.2%16.2%18.9%13.5%5.4%2.7%2.7%
May 202630.6%16.7%11.1%16.7%8.3%5.6%5.6%5.6%
Jun 202634.2%18.4%13.2%15.8%10.5%5.3%2.6%0%
Jul 202635.5%16.1%9.7%16.1%12.9%3.2%3.2%3.2%
Aug 202631.7%19.5%14.6%17.1%7.3%4.9%2.4%2.4%
Sep 202632.4%18.9%16.2%13.5%8.1%5.4%2.7%2.7%

How has the KPMG and N B Chartered Accountants comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Ashburton accounting firms in September 2026?

3 changes

  1. In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches.

  2. In September 2026, N B Chartered Accountants gained share of searches among Ashburton accounting firms in New Zealand, from 4.9% to 5.4%.

  3. In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using KPMG’s and N B Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KPMG

5 branded search terms

  • kpmg
  • kpmg accounting
  • kpmg ashburton
  • kpmg chartered accountants
  • KPMG New Zealand

N B Chartered Accountants

1 branded search term

  • nb chartered accountants

How the Brand Demand Index is measured

Other head-to-heads among Ashburton accounting firms

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