Brandwave

How popular isLeech & Partners?

In September 2026, people searched for Leech & Partners by name about 350 times in New Zealand, about the same as the previous year. These searches made up 16.2% of all New Zealand Ashburton accounting firm searches, placing Leech & Partners third out of eight firms. When we asked both ChatGPT and Google AI Overviews about Ashburton accounting firms, Leech & Partners did not appear in any of the answers.

Search and AI answers in September 2026

Leech & Partners is the third most searched of 8 competitors and not listed in any AI answer.

  1. Brophy KnightShare of searches 32.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. CroysShare of searches 18.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Leech & PartnersShare of searches 16.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. KPMGShare of searches 13.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. GabitesShare of searches 8.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th

+3 more

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Top Ashburton accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Leech & Partners did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SBA1st
  2. Brophy Knight2nd
  3. N B Chartered Accountants3rd
  4. Croys4th
  5. Lynda Stevenson Chartered Accountants5th
  6. Gabites6th
  7. Leech & Partners–
  8. KPMG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Ashburton accounting firms compete with Leech & Partners?

Leech & Partners against Ashburton accounting firms in New Zealand, by month

Share of searches by month for Brophy Knight, Croys, Leech & Partners, KPMG, Gabites, N B Chartered Accountants, Lynda Stevenson Chartered Accountants, SBA. The figures are in the table below the chart.

View monthly share of searches table
MonthBrophy KnightCroysLeech & PartnersKPMGGabitesN B Chartered AccountantsLynda Stevenson Chartered AccountantsSBA
Oct 202534.1%14.6%14.6%14.6%12.2%2.4%4.9%2.4%
Nov 202538.9%11.1%11.1%13.9%11.1%5.6%5.6%2.8%
Dec 202532.4%11.8%14.7%17.6%11.8%5.9%2.9%2.9%
Jan 202632.4%10.8%10.8%21.6%13.5%5.4%2.7%2.7%
Feb 202640%13.3%11.1%13.3%13.3%4.4%2.2%2.2%
Mar 202635.2%13%9.3%18.5%13%5.6%3.7%1.9%
Apr 202624.3%16.2%16.2%18.9%13.5%5.4%2.7%2.7%
May 202630.6%16.7%11.1%16.7%8.3%5.6%5.6%5.6%
Jun 202634.2%18.4%13.2%15.8%10.5%5.3%2.6%0%
Jul 202635.5%16.1%9.7%16.1%12.9%3.2%3.2%3.2%
Aug 202631.7%19.5%14.6%17.1%7.3%4.9%2.4%2.4%
Sep 202632.4%18.9%16.2%13.5%8.1%5.4%2.7%2.7%

  1. 1.Brophy Knight

    32.4%

    Held 1st. 120 estimated branded searches, -7.7% vs prior month. Share +0.7 points.

  2. 2.Croys

    18.9%

    Held 2nd. 70 estimated branded searches, -12.5% vs prior month. Share -0.6 points.

  3. 3.Leech & Partners

    16.2%

    Moved from 4th to 3rd. 60 estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.KPMG

    13.5%

    Moved from 3rd to 4th. 50 estimated branded searches, -28.6% vs prior month. Share -3.6 points.

  5. 5.Gabites

    8.1%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.N B Chartered Accountants

    5.4%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Lynda Stevenson Chartered Accountants

    2.7%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.SBA

    2.7%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Leech & Partners and its closest rivals

How has branded search demand for Leech & Partners changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Leech & Partners in New Zealand held steady at 350.
  • Across the 12 months ending September 2026, Leech & Partners’ share of searches among Ashburton accounting firms in New Zealand increased from 14.6% to 16.2%.
  • Across the 12 months ending September 2026, Leech & Partners’ share of searches among Ashburton accounting firms in New Zealand peaked at 16.2% in April 2026 and was lowest at 9.3% in March 2026.
  • Across the 12 months ending September 2026, Leech & Partners rose from 4th to 3rd among Ashburton accounting firms in New Zealand.

How did search popularity change for New Zealand Ashburton accounting firms in September 2026?

6 changes

  1. In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches.

  2. In September 2026, Gabites gained share of searches among Ashburton accounting firms in New Zealand, from 7.3% to 8.1%.

  3. In September 2026, Brophy Knight gained share of searches among Ashburton accounting firms in New Zealand, from 31.7% to 32.4%.

  4. In September 2026, N B Chartered Accountants gained share of searches among Ashburton accounting firms in New Zealand, from 4.9% to 5.4%.

  5. In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%.

  6. In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%.

How are Leech & Partners’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Leech & Partners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • leech & partners
  • leech and partners

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