Brandwave

How popular isSBA?

In September 2026, people searched for SBA by name about 1,000 times in New Zealand, a 17.4% decrease from the previous year. These searches made up 2.7% of all New Zealand Ashburton accounting firm searches, placing SBA eighth out of eight firms. When we asked both ChatGPT and Google AI Overviews about Ashburton accounting firms, SBA appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

SBA is the eighth most searched of 8 competitors and the most recommended in AI answers.

  1. Brophy KnightShare of searches 32.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. CroysShare of searches 18.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Leech & PartnersShare of searches 16.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. KPMGShare of searches 13.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. SBAShare of searches 2.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

+3 more

SBA website (opens in a new tab)

Follow SBA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Ashburton accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, SBA appeared in all three answers. SBA is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SBA1st
  2. Brophy Knight2nd
  3. N B Chartered Accountants3rd
  4. Croys4th
  5. Lynda Stevenson Chartered Accountants5th
  6. Gabites6th
  7. Leech & Partners–
  8. KPMG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Ashburton accounting firms compete with SBA?

SBA against Ashburton accounting firms in New Zealand, by month

Share of searches by month for Brophy Knight, Croys, Leech & Partners, KPMG, Gabites, N B Chartered Accountants, Lynda Stevenson Chartered Accountants, SBA. The figures are in the table below the chart.

View monthly share of searches table
MonthBrophy KnightCroysLeech & PartnersKPMGGabitesN B Chartered AccountantsLynda Stevenson Chartered AccountantsSBA
Oct 202534.1%14.6%14.6%14.6%12.2%2.4%4.9%2.4%
Nov 202538.9%11.1%11.1%13.9%11.1%5.6%5.6%2.8%
Dec 202532.4%11.8%14.7%17.6%11.8%5.9%2.9%2.9%
Jan 202632.4%10.8%10.8%21.6%13.5%5.4%2.7%2.7%
Feb 202640%13.3%11.1%13.3%13.3%4.4%2.2%2.2%
Mar 202635.2%13%9.3%18.5%13%5.6%3.7%1.9%
Apr 202624.3%16.2%16.2%18.9%13.5%5.4%2.7%2.7%
May 202630.6%16.7%11.1%16.7%8.3%5.6%5.6%5.6%
Jun 202634.2%18.4%13.2%15.8%10.5%5.3%2.6%0%
Jul 202635.5%16.1%9.7%16.1%12.9%3.2%3.2%3.2%
Aug 202631.7%19.5%14.6%17.1%7.3%4.9%2.4%2.4%
Sep 202632.4%18.9%16.2%13.5%8.1%5.4%2.7%2.7%

  1. 1.Brophy Knight

    32.4%

    Held 1st. 120 estimated branded searches, -7.7% vs prior month. Share +0.7 points.

  2. 2.Croys

    18.9%

    Held 2nd. 70 estimated branded searches, -12.5% vs prior month. Share -0.6 points.

  3. 3.Leech & Partners

    16.2%

    Moved from 4th to 3rd. 60 estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.KPMG

    13.5%

    Moved from 3rd to 4th. 50 estimated branded searches, -28.6% vs prior month. Share -3.6 points.

  5. 5.Gabites

    8.1%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.N B Chartered Accountants

    5.4%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Lynda Stevenson Chartered Accountants

    2.7%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.SBA

    2.7%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between SBA and its closest rivals

Every comparison with SBA

7 comparisons

How has branded search demand for SBA changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SBA in New Zealand fell from 1.2K to 1K.
  • Across the 12 months ending September 2026, SBA’s share of searches among Ashburton accounting firms in New Zealand peaked at 5.6% in May 2026 and was lowest at 0% in June 2026.

How did search popularity change for New Zealand Ashburton accounting firms in September 2026?

6 changes

  1. In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches.

  2. In September 2026, Gabites gained share of searches among Ashburton accounting firms in New Zealand, from 7.3% to 8.1%.

  3. In September 2026, Brophy Knight gained share of searches among Ashburton accounting firms in New Zealand, from 31.7% to 32.4%.

  4. In September 2026, N B Chartered Accountants gained share of searches among Ashburton accounting firms in New Zealand, from 4.9% to 5.4%.

  5. In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%.

  6. In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%.

How are SBA’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using SBA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sba accounting
  • sba avondale
  • sba ellerslie
  • sba hamilton
  • sba hawera
  • sba hornby
  • sba lower hutt
  • sba opawa
  • sba panmure
  • sba papanui
  • sba petone
  • sba pukekohe
  • sba riccarton
  • sba taranaki
  • sba thames
  • sba wanganui

Do you work for SBA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SBA compete?

SBA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Christchurch accounting firms3rd of 719.8%Show ranking
Hamilton accounting firms2nd of 719%Show ranking
New Plymouth accounting firms5th of 87.3%Show ranking
Ashburton accounting firms8th of 82.7%Shown above
Napier accounting firms5th of 109.1%Show ranking
Tauranga accounting firms3rd of 66.1%Show ranking
Creator with pink hair and a pink jacket

Is SBA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free