Brandwave

Christchurch accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, SBA was the most searched among christchurch accounting firms in New Zealand, with an estimated 460 branded searches and 74.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. SBA74.2%
  2. Rodgers & Co14.5%
  3. Sidekick9.7%
  4. Nextstep Accountants1.6%

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Share of SearchLeaderboard

Compare Christchurch accounting firms using branded searches made in Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among christchurch accounting firms in New Zealand, by month

Share of Search by month for SBA, Rodgers & Co, Sidekick. The figures are in the table below the chart.

View monthly share of search table
MonthSBARodgers & CoSidekickNextstep Accountants
Oct 202566.7%14.3%15.9%3.2%
Nov 202562.3%18%16.4%3.3%
Dec 202563.3%22.4%10.2%4.1%
Jan 202676.7%15%6.7%1.7%
Feb 202673%14.3%9.5%3.2%
Mar 202672.4%14.5%9.2%3.9%
Apr 202673.2%12.7%11.3%2.8%
May 202669.6%13.9%10.1%6.3%
Jun 202671.8%12.7%11.3%4.2%
Jul 202673.3%15%8.3%3.3%
Aug 202674.2%14.5%9.7%1.6%
Sep 2026————

This month’s ranking, August 2026

  1. 1.SBA

    74.2%

    held 1st · 460 estimated branded searches · +4.5% vs prior month · +0.9 points

  2. held 2nd · 90 estimated branded searches · 0% vs prior month · -0.5 points

  3. 3.Sidekick

    9.7%

    held 3rd · 60 estimated branded searches · +20% vs prior month · +1.3 points

  4. held 4th · 10 estimated branded searches · -50% vs prior month · -1.7 points

Compare search popularity between leading brands

Which brand is most popular in search among christchurch accounting firms in New Zealand?

In August 2026, SBA was the most searched among christchurch accounting firms in New Zealand, with an estimated 460 branded searches and 74.2% estimated Share of Search within this set. Rodgers & Co is in 2nd place, 59.7 percentage points behind at 14.5% Share of Search.

New Zealand christchurch accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SBA66.7% → 74.2%76.7%Jan 202662.3%Nov 20251st
Rodgers & Co14.3% → 14.5%22.4%Dec 202512.7%Apr 20263rd → 2nd
Sidekick15.9% → 9.7%16.4%Nov 20256.7%Jan 20262nd → 3rd
Nextstep Accountants3.2% → 1.6%6.3%May 20261.6%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among christchurch accounting firms in New Zealand increased from 66.7% to 74.2%.
  • Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among christchurch accounting firms in New Zealand decreased from 15.9% to 9.7%.
  • Across the 11 months ending August 2026, Nextstep Accountants’ estimated Share of Search among christchurch accounting firms in New Zealand decreased from 3.2% to 1.6%.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among christchurch accounting firms in New Zealand peaked at 76.7% in January 2026 and was lowest at 62.3% in November 2025.
  • Across the 11 months ending August 2026, Rodgers & Co’s estimated Share of Search among christchurch accounting firms in New Zealand peaked at 22.4% in December 2025 and was lowest at 12.7% in April 2026.
  • Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among christchurch accounting firms in New Zealand peaked at 16.4% in November 2025 and was lowest at 6.7% in January 2026.
  • Across the 11 months ending August 2026, Nextstep Accountants’ estimated Share of Search among christchurch accounting firms in New Zealand peaked at 6.3% in May 2026 and was lowest at 1.6% in August 2026.
  • Across the 11 months ending August 2026, Rodgers & Co rose from 3rd to 2nd among christchurch accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Sidekick fell from 2nd to 3rd among christchurch accounting firms in New Zealand.

How did search popularity change for New Zealand christchurch accounting firms in August 2026?

  1. In August 2026, Sidekick gained estimated Share of Search among christchurch accounting firms in New Zealand, from 8.3% to 9.7%.

  2. In August 2026, SBA gained estimated Share of Search among christchurch accounting firms in New Zealand, from 73.3% to 74.2%.

  3. In August 2026, Nextstep Accountants lost estimated Share of Search among christchurch accounting firms in New Zealand, from 3.3% to 1.6%.

How the Brand Demand Index is measured

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