Rodgers & Co vs Sidekick:Which is more popular by branded search in New Zealand?
In August 2026, Sidekick had more branded searches than Rodgers & Co among christchurch accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to Rodgers & Co’s 210, and held a 10.3% Share of Search versus Rodgers & Co’s 6.4%.
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Which is more popular in search, Rodgers & Co or Sidekick?
Compare Christchurch accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sidekick, Rodgers & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | Sidekick | Rodgers & Co | Nextstep Accountants |
|---|---|---|---|---|
| Oct 2025 | 78.8% | 15% | 5.3% | 0.94% |
| Nov 2025 | 76.8% | 16.4% | 5.8% | 1% |
| Dec 2025 | 78.3% | 12.7% | 7.7% | 1.4% |
| Jan 2026 | 82.3% | 11.4% | 5.7% | 0.67% |
| Feb 2026 | 81.8% | 11.7% | 5.5% | 0.98% |
| Mar 2026 | 82% | 11.1% | 5.6% | 1.3% |
| Apr 2026 | 81.8% | 12.5% | 4.8% | 0.85% |
| May 2026 | 79.9% | 11.8% | 6.2% | 2.1% |
| Jun 2026 | 83.3% | 10.9% | 4.4% | 1.3% |
| Jul 2026 | 82.1% | 11.3% | 5.6% | 1% |
| Aug 2026 | 82.1% | 10.3% | 6.4% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Rodgers & Co and Sidekick comparison changed over the last 12 months?
3 findings
- Sidekick was ahead of Rodgers & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rodgers & Co’s estimated Share of Search among christchurch accounting firms in New Zealand moved from 5.3% to 6.4%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among christchurch accounting firms in New Zealand moved from 15% to 10.3%, and its estimated monthly branded searches moved from 480 to 340.
How did search popularity change for New Zealand christchurch accounting firms in August 2026?
2 changes
In August 2026, Rodgers & Co gained estimated Share of Search among christchurch accounting firms in New Zealand, from 5.6% to 6.4%.
In August 2026, Sidekick lost estimated Share of Search among christchurch accounting firms in New Zealand, from 11.3% to 10.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Rodgers & Co’s and Sidekick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rodgers & Co
2 branded search terms
- rodgers & co
- rodgers and co
Sidekick
7 branded search terms
- sidekick accountants
- sidekick accounting
- sidekick ca
- sidekick new zealand
- sidekick queenstown
- sidekick timaru
- sidekickca
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.