Brandwave

How popular isSidekick in search?

In August 2026, there were an estimated 340 branded searches for Sidekick in New Zealand which is down 29.2% over the last 11 months. Sidekick holds 10.3% estimated Share of Search among New Zealand christchurch accounting firms and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. SBA82.1%
  2. Sidekick10.3%
  3. Rodgers & Co6.4%
  4. Nextstep Accountants1.2%
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Which christchurch accounting firms compete with Sidekick?

Sidekick against christchurch accounting firms in New Zealand, by month

Share of Search by month for SBA, Sidekick, Rodgers & Co. The figures are in the table below the chart.

View monthly share of search table
MonthSBASidekickRodgers & CoNextstep Accountants
Oct 202578.8%15%5.3%0.94%
Nov 202576.8%16.4%5.8%1%
Dec 202578.3%12.7%7.7%1.4%
Jan 202682.3%11.4%5.7%0.67%
Feb 202681.8%11.7%5.5%0.98%
Mar 202682%11.1%5.6%1.3%
Apr 202681.8%12.5%4.8%0.85%
May 202679.9%11.8%6.2%2.1%
Jun 202683.3%10.9%4.4%1.3%
Jul 202682.1%11.3%5.6%1%
Aug 202682.1%10.3%6.4%1.2%
Sep 2026————

  1. 1.SBA

    82.1%

    held 1st · 2.7K estimated branded searches · +9.7% vs prior month · +0.1 points

  2. 2.Sidekick

    10.3%

    held 2nd · 340 estimated branded searches · 0% vs prior month · -1 points

  3. 3.Rodgers & Co

    6.4%

    held 3rd · 210 estimated branded searches · +23.5% vs prior month · +0.7 points

  4. 4.Nextstep Accountants

    1.2%

    held 4th · 40 estimated branded searches · +33.3% vs prior month · +0.2 points

Compare search popularity between Sidekick and its closest rivals

How has branded search demand for Sidekick changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sidekick in New Zealand fell from 480 to 340.
  • Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among christchurch accounting firms in New Zealand decreased from 15% to 10.3%.
  • Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among christchurch accounting firms in New Zealand peaked at 16.4% in November 2025 and was lowest at 10.3% in August 2026.

How did search popularity change for New Zealand christchurch accounting firms in August 2026?

  1. In August 2026, Rodgers & Co gained estimated Share of Search among christchurch accounting firms in New Zealand, from 5.6% to 6.4%.

  2. In August 2026, Sidekick lost estimated Share of Search among christchurch accounting firms in New Zealand, from 11.3% to 10.3%.

  3. Estimated monthly branded searches for Nextstep Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

Which queenstown accounting firms compete with Sidekick?

Sidekick against queenstown accounting firms in New Zealand, by month

Share of Search by month for Sidekick, Target Accounting, Greenhawk, McClean & Co, Eclipse Accounting, Herron Accounting, Five Peaks Accounting. The figures are in the table below the chart.

View monthly share of search table
MonthSidekickTarget AccountingGreenhawkMcClean & CoEclipse AccountingHerron AccountingFive Peaks Accounting
Oct 202552.2%26.1%8.7%5.4%3.3%3.3%1.1%
Nov 202546.6%28.2%8.7%7.8%3.9%3.9%0.97%
Dec 202536.8%25%14.5%11.8%5.3%5.3%1.3%
Jan 202644.7%30.3%9.2%6.6%3.9%3.9%1.3%
Feb 202640.4%32.6%7.9%6.7%7.9%3.4%1.1%
Mar 202640.8%35%7.8%7.8%4.9%2.9%0.97%
Apr 202644.9%28.6%8.2%6.1%5.1%5.1%2%
May 202643.5%30.4%8.7%6.5%4.3%5.4%1.1%
Jun 202642%30%11%6%7%3%1%
Jul 202641%28.9%7.2%10.8%6%3.6%2.4%
Aug 202637%32.6%10.9%8.7%5.4%3.3%2.2%
Sep 2026———————

  1. 1.Sidekick

    37%

    held 1st · 340 estimated branded searches · 0% vs prior month · -4 points

  2. 2.Target Accounting

    32.6%

    held 2nd · 300 estimated branded searches · +25% vs prior month · +3.7 points

  3. 3.Greenhawk

    10.9%

    moved from 4th to 3rd · 100 estimated branded searches · +66.7% vs prior month · +3.6 points

  4. 4.McClean & Co

    8.7%

    moved from 3rd to 4th · 80 estimated branded searches · -11.1% vs prior month · -2.1 points

  5. 5.Eclipse Accounting

    5.4%

    held 5th · 50 estimated branded searches · 0% vs prior month · -0.6 points

  6. 6.Herron Accounting

    3.3%

    held 6th · 30 estimated branded searches · 0% vs prior month · -0.4 points

  7. 7.Five Peaks Accounting

    2.2%

    held 7th · 20 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Sidekick and its closest rivals

How has branded search demand for Sidekick changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among queenstown accounting firms in New Zealand decreased from 52.2% to 37%.
  • Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among queenstown accounting firms in New Zealand peaked at 52.2% in October 2025 and was lowest at 36.8% in December 2025.

How did search popularity change for New Zealand queenstown accounting firms in August 2026?

  1. In August 2026, Greenhawk overtook McClean & Co to rank 3rd among queenstown accounting firms in New Zealand, at 10.9%.

  2. In August 2026, Target Accounting gained estimated Share of Search among queenstown accounting firms in New Zealand, from 28.9% to 32.6%.

  3. In August 2026, Sidekick lost estimated Share of Search among queenstown accounting firms in New Zealand, from 41% to 37%.

  4. In August 2026, McClean & Co lost estimated Share of Search among queenstown accounting firms in New Zealand, from 10.8% to 8.7%.

  5. In August 2026, Eclipse Accounting lost estimated Share of Search among queenstown accounting firms in New Zealand, from 6% to 5.4%.

  6. Estimated monthly branded searches for Five Peaks Accounting in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

Which timaru accounting firms compete with Sidekick?

Sidekick against timaru accounting firms in New Zealand, by month

Share of Search by month for KPMG, Martin Wakefield, Sidekick. The figures are in the table below the chart.

View monthly share of search table
MonthKPMGMartin WakefieldSidekickTax LinkSolve Chartered AccountantsFoundry56Lawson Accounting
Oct 202587.8%4.2%4%1.7%0.58%1.5%0.25%
Nov 202588.4%4.2%4%1.3%0.83%1.1%0.25%
Dec 202588.2%4.5%3%1.7%0.85%1.4%0.43%
Jan 202686.3%4.6%3.7%2.3%0.99%1.8%0.33%
Feb 202689.8%3.9%2.8%1.6%0.62%1.1%0.23%
Mar 202690.6%3.5%2.3%1.9%0.83%0.72%0.17%
Apr 202687.7%4.1%3.5%2.3%1%1%0.24%
May 202688.8%3.4%3.2%2%1.3%1.1%0.24%
Jun 202690.3%3.8%2.5%1.6%0.84%0.78%0.24%
Jul 202691.4%3.7%2%1.3%0.76%0.76%0.17%
Aug 202690.2%4.2%2.3%1.6%0.88%0.61%0.2%
Sep 2026———————

  1. 1.KPMG

    90.2%

    held 1st · 13.4K estimated branded searches · -14.8% vs prior month · -1.2 points

  2. 2.Martin Wakefield

    4.2%

    held 2nd · 630 estimated branded searches · 0% vs prior month · +0.6 points

  3. 3.Sidekick

    2.3%

    held 3rd · 340 estimated branded searches · 0% vs prior month · +0.3 points

  4. 4.Tax Link

    1.6%

    held 4th · 240 estimated branded searches · +9.1% vs prior month · +0.3 points

  5. 5.Solve Chartered Accountants

    0.88%

    moved from 6th to 5th · 130 estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.Foundry56

    0.61%

    moved from 5th to 6th · 90 estimated branded searches · -30.8% vs prior month · -0.2 points

  7. 7.Lawson Accounting

    0.2%

    held 7th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Sidekick and its closest rivals

How has branded search demand for Sidekick changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand decreased from 4% to 2.3%.
  • Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 4% in October 2025 and was lowest at 2% in July 2026.

How did search popularity change for New Zealand timaru accounting firms in August 2026?

  1. In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.

  2. In August 2026, KPMG lost estimated Share of Search among timaru accounting firms in New Zealand, from 91.4% to 90.2%.

  3. Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026.

  4. In August 2026, Solve Chartered Accountants rose from 6th to 5th among timaru accounting firms in New Zealand.

  5. Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

  6. Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.

How is Sidekick measured?

Brandwave collects information about searches that people make online using Sidekick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • sidekick accountants
  • sidekick accounting
  • sidekick ca
  • sidekick new zealand
  • sidekick queenstown
  • sidekick timaru
  • sidekickca

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