Sidekick vs Tax Matters:Which is more popular?
In September 2026, Sidekick had more branded searches than Tax Matters among Christchurch accounting firms in New Zealand. Sidekick had about 60 branded searches, while Tax Matters had 10. Sidekick made up 7.4% of all Christchurch accounting firm searches we track, and Tax Matters accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about Christchurch accounting firms, Tax Matters appeared in all three answers and Sidekick in none.
Who do people search for more?
Sidekick, about 6 searches for every 1 for Tax Matters
Who does AI mention more?
Tax Matters, mentioned in every answer we collected
Who does AI recommend more?
Tax Matters, the only one of the two named
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Top Christchurch accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Tax Matters appeared in all three answers. Sidekick did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SBA3 of 3Named in 3 of 3 ChatGPT answers
Rodgers & Co3 of 3Named in 3 of 3 ChatGPT answers- Tax Matters3 of 3Named in 3 of 3 ChatGPT answers
Nexia2 of 3Named in 2 of 3 ChatGPT answers
Baker Tilly Staples Rodway2 of 3Named in 2 of 3 ChatGPT answers- Sidekick0 of 3Named in 0 of 3 ChatGPT answers
Nextstep Accountants0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Christchurch, New Zealand for a small business?”
Searched Google, AI Overview
“accounting firms christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Sidekick or Tax Matters more popular in search?
This chart shows how often people search Google for Sidekick and Tax Matters by name. Each line represents a brand's share of searches for all seven Christchurch accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Sidekick, Tax Matters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nexia | Baker Tilly Staples Rodway | SBA | Rodgers & Co | Sidekick | Nextstep Accountants | Tax Matters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 15.5% | 15.5% | 8.7% | 9.7% | 1.9% | 0.97% |
| Nov 2025 | 35.6% | 19.5% | 17.2% | 12.6% | 11.5% | 2.3% | 1.1% |
| Dec 2025 | 32.8% | 18.8% | 18.8% | 17.2% | 7.8% | 3.1% | 1.6% |
| Jan 2026 | 31.9% | 21.7% | 24.6% | 13% | 5.8% | 1.4% | 1.4% |
| Feb 2026 | 39.3% | 15.7% | 23.6% | 10.1% | 6.7% | 2.2% | 2.2% |
| Mar 2026 | 36.8% | 25.6% | 18.8% | 9.4% | 6% | 2.6% | 0.85% |
| Apr 2026 | 34.5% | 17.2% | 25.3% | 10.3% | 9.2% | 2.3% | 1.1% |
| May 2026 | 36.9% | 17.5% | 21.4% | 10.7% | 7.8% | 4.9% | 0.97% |
| Jun 2026 | 29.9% | 19.5% | 25.3% | 10.3% | 9.2% | 3.4% | 2.3% |
| Jul 2026 | 29.9% | 23.4% | 24.7% | 11.7% | 6.5% | 2.6% | 1.3% |
| Aug 2026 | 32.2% | 24.1% | 23% | 10.3% | 6.9% | 1.1% | 2.3% |
| Sep 2026 | 34.6% | 23.5% | 19.8% | 11.1% | 7.4% | 2.5% | 1.2% |
How has the Sidekick and Tax Matters comparison changed over the last 12 months?
3 findings
- Sidekick was ahead of Tax Matters in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sidekick’s share of searches among Christchurch accounting firms in New Zealand moved from 9.7% to 7.4%, and its estimated monthly branded searches moved from 100 to 60.
- Across the 12 months ending September 2026, Tax Matters’ share of searches among Christchurch accounting firms in New Zealand moved from 0.97% to 1.2%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand Christchurch accounting firms in September 2026?
3 changes
In September 2026, Nextstep Accountants overtook Tax Matters to rank 6th among Christchurch accounting firms in New Zealand, with 2.5% of the searches.
In September 2026, Sidekick gained share of searches among Christchurch accounting firms in New Zealand, from 6.9% to 7.4%.
In September 2026, Tax Matters lost share of searches among Christchurch accounting firms in New Zealand, from 2.3% to 1.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sidekick’s and Tax Matters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sidekick
2 branded search terms
- sidekick accounting
- sidekick ca
Tax Matters
1 branded search term
- tax matters christchurch
Other head-to-heads among Christchurch accounting firms
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