Brandwave

How popular isBaker Tilly Staples Rodway?

In September 2026, people searched for Baker Tilly Staples Rodway by name about 1,250 times in New Zealand, a 7.4% decrease from the previous year. These searches made up 23.5% of all New Zealand Christchurch accounting firm searches, placing Baker Tilly Staples Rodway second out of seven firms. When we asked both ChatGPT and Google AI Overviews about Christchurch accounting firms, Baker Tilly Staples Rodway appeared in two of the three answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Baker Tilly Staples Rodway is the second most searched of 7 competitors and the fifth most recommended in AI answers.

  1. NexiaShare of searches 34.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Baker Tilly Staples RodwayShare of searches 23.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  3. SBAShare of searches 19.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. Rodgers & CoShare of searches 11.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. SidekickShare of searches 7.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top Christchurch accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Baker Tilly Staples Rodway was mentioned in two out of three: in two of the three ChatGPT answers. Baker Tilly Staples Rodway is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tax Matters1st
  2. Rodgers & Co2nd
  3. Nexia3rd
  4. SBA4th
  5. Baker Tilly Staples Rodway5th
  6. Sidekick–
  7. Nextstep Accountants–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Christchurch accounting firms compete with Baker Tilly Staples Rodway?

Baker Tilly Staples Rodway against Christchurch accounting firms in New Zealand, by month

Share of searches by month for Nexia, Baker Tilly Staples Rodway, SBA, Rodgers & Co, Sidekick, Nextstep Accountants. The figures are in the table below the chart.

View monthly share of searches table
MonthNexiaBaker Tilly Staples RodwaySBARodgers & CoSidekickNextstep AccountantsTax Matters
Oct 202547.6%15.5%15.5%8.7%9.7%1.9%0.97%
Nov 202535.6%19.5%17.2%12.6%11.5%2.3%1.1%
Dec 202532.8%18.8%18.8%17.2%7.8%3.1%1.6%
Jan 202631.9%21.7%24.6%13%5.8%1.4%1.4%
Feb 202639.3%15.7%23.6%10.1%6.7%2.2%2.2%
Mar 202636.8%25.6%18.8%9.4%6%2.6%0.85%
Apr 202634.5%17.2%25.3%10.3%9.2%2.3%1.1%
May 202636.9%17.5%21.4%10.7%7.8%4.9%0.97%
Jun 202629.9%19.5%25.3%10.3%9.2%3.4%2.3%
Jul 202629.9%23.4%24.7%11.7%6.5%2.6%1.3%
Aug 202632.2%24.1%23%10.3%6.9%1.1%2.3%
Sep 202634.6%23.5%19.8%11.1%7.4%2.5%1.2%

  1. 1.Nexia

    34.6%

    Held 1st. 280 estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Baker Tilly Staples Rodway

    23.5%

    Held 2nd. 190 estimated branded searches, -9.5% vs prior month. Share -0.7 points.

  3. 3.SBA

    19.8%

    Held 3rd. 160 estimated branded searches, -20% vs prior month. Share -3.2 points.

  4. 4.Rodgers & Co

    11.1%

    Held 4th. 90 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Sidekick

    7.4%

    Held 5th. 60 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Nextstep Accountants

    2.5%

    Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +1.3 points.

  7. 7.Tax Matters

    1.2%

    Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.

Compare popularity between Baker Tilly Staples Rodway and its closest rivals

Every comparison with Baker Tilly Staples Rodway

14 comparisons

How has branded search demand for Baker Tilly Staples Rodway changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Baker Tilly Staples Rodway in New Zealand fell from 1.4K to 1.3K.
  • Across the 12 months ending September 2026, Baker Tilly Staples Rodway’s share of searches among Christchurch accounting firms in New Zealand increased from 15.5% to 23.5%.
  • Across the 12 months ending September 2026, Baker Tilly Staples Rodway’s share of searches among Christchurch accounting firms in New Zealand peaked at 25.6% in March 2026 and was lowest at 15.5% in October 2025.

How did search popularity change for New Zealand Christchurch accounting firms in September 2026?

6 changes

  1. In September 2026, Nextstep Accountants overtook Tax Matters to rank 6th among Christchurch accounting firms in New Zealand, with 2.5% of the searches.

  2. In September 2026, Nexia gained share of searches among Christchurch accounting firms in New Zealand, from 32.2% to 34.6%.

  3. In September 2026, Rodgers & Co gained share of searches among Christchurch accounting firms in New Zealand, from 10.3% to 11.1%.

  4. In September 2026, Sidekick gained share of searches among Christchurch accounting firms in New Zealand, from 6.9% to 7.4%.

  5. In September 2026, SBA lost share of searches among Christchurch accounting firms in New Zealand, from 23% to 19.8%.

  6. In September 2026, Tax Matters lost share of searches among Christchurch accounting firms in New Zealand, from 2.3% to 1.2%.

How are Baker Tilly Staples Rodway’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • baker tilly hamilton
  • baker tilly new plymouth
  • baker tilly staples
  • Baker Tilly Staples Rodway
  • baker tilly taranaki
  • baker tilly tauranga
  • Staples Rodway
  • staples rodway new plymouth

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How the Brand Demand Index is measured

Where does Baker Tilly Staples Rodway compete?

Baker Tilly Staples Rodway is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
accounting and advisory firms4th of 1110.8%Show ranking
Christchurch accounting firms2nd of 723.5%Shown above
New Plymouth accounting firms2nd of 819.5%Show ranking
Creator with pink hair and a pink jacket

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