Brandwave

How popular isTax Matters?

In September 2026, people searched for Tax Matters by name about 10 times in New Zealand, a 50% decrease from the previous year. These searches made up 1.2% of all New Zealand Christchurch accounting firm searches, placing Tax Matters seventh out of seven firms. When we asked both ChatGPT and Google AI Overviews about Christchurch accounting firms, Tax Matters appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Tax Matters is the seventh most searched of 7 competitors and the most recommended in AI answers.

  1. NexiaShare of searches 34.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Baker Tilly Staples RodwayShare of searches 23.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  3. SBAShare of searches 19.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. Rodgers & CoShare of searches 11.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Tax MattersShare of searches 1.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

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Top Christchurch accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tax Matters appeared in all three answers. Tax Matters is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tax Matters1st
  2. Rodgers & Co2nd
  3. Nexia3rd
  4. SBA4th
  5. Baker Tilly Staples Rodway5th
  6. Sidekick–
  7. Nextstep Accountants–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Christchurch accounting firms compete with Tax Matters?

Tax Matters against Christchurch accounting firms in New Zealand, by month

Share of searches by month for Nexia, Baker Tilly Staples Rodway, SBA, Rodgers & Co, Sidekick, Nextstep Accountants, Tax Matters. The figures are in the table below the chart.

View monthly share of searches table
MonthNexiaBaker Tilly Staples RodwaySBARodgers & CoSidekickNextstep AccountantsTax Matters
Oct 202547.6%15.5%15.5%8.7%9.7%1.9%0.97%
Nov 202535.6%19.5%17.2%12.6%11.5%2.3%1.1%
Dec 202532.8%18.8%18.8%17.2%7.8%3.1%1.6%
Jan 202631.9%21.7%24.6%13%5.8%1.4%1.4%
Feb 202639.3%15.7%23.6%10.1%6.7%2.2%2.2%
Mar 202636.8%25.6%18.8%9.4%6%2.6%0.85%
Apr 202634.5%17.2%25.3%10.3%9.2%2.3%1.1%
May 202636.9%17.5%21.4%10.7%7.8%4.9%0.97%
Jun 202629.9%19.5%25.3%10.3%9.2%3.4%2.3%
Jul 202629.9%23.4%24.7%11.7%6.5%2.6%1.3%
Aug 202632.2%24.1%23%10.3%6.9%1.1%2.3%
Sep 202634.6%23.5%19.8%11.1%7.4%2.5%1.2%

  1. 1.Nexia

    34.6%

    Held 1st. 280 estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Baker Tilly Staples Rodway

    23.5%

    Held 2nd. 190 estimated branded searches, -9.5% vs prior month. Share -0.7 points.

  3. 3.SBA

    19.8%

    Held 3rd. 160 estimated branded searches, -20% vs prior month. Share -3.2 points.

  4. 4.Rodgers & Co

    11.1%

    Held 4th. 90 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Sidekick

    7.4%

    Held 5th. 60 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Nextstep Accountants

    2.5%

    Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +1.3 points.

  7. 7.Tax Matters

    1.2%

    Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.

Compare popularity between Tax Matters and its closest rivals

How has branded search demand for Tax Matters changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tax Matters in New Zealand fell from 20 to 10.
  • Across the 12 months ending September 2026, Tax Matters’ share of searches among Christchurch accounting firms in New Zealand peaked at 2.3% in June 2026 and was lowest at 0.85% in March 2026.

How did search popularity change for New Zealand Christchurch accounting firms in September 2026?

6 changes

  1. In September 2026, Nextstep Accountants overtook Tax Matters to rank 6th among Christchurch accounting firms in New Zealand, with 2.5% of the searches.

  2. In September 2026, Nexia gained share of searches among Christchurch accounting firms in New Zealand, from 32.2% to 34.6%.

  3. In September 2026, Rodgers & Co gained share of searches among Christchurch accounting firms in New Zealand, from 10.3% to 11.1%.

  4. In September 2026, Sidekick gained share of searches among Christchurch accounting firms in New Zealand, from 6.9% to 7.4%.

  5. In September 2026, SBA lost share of searches among Christchurch accounting firms in New Zealand, from 23% to 19.8%.

  6. In September 2026, Tax Matters lost share of searches among Christchurch accounting firms in New Zealand, from 2.3% to 1.2%.

How are Tax Matters’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tax Matters’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tax matters christchurch

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How the Brand Demand Index is measured

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