Baker Tilly Staples Rodway vs Tax Matters:Which is more popular?
In September 2026, Baker Tilly Staples Rodway had more branded searches than Tax Matters among Christchurch accounting firms in New Zealand. Baker Tilly Staples Rodway had about 190 branded searches, while Tax Matters had 10. Baker Tilly Staples Rodway made up 23.5% of all Christchurch accounting firm searches we track, and Tax Matters accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about Christchurch accounting firms, Tax Matters appeared in all three answers and Baker Tilly Staples Rodway in two. Tax Matters was mentioned before Baker Tilly Staples Rodway in two out of three answers.
Who do people search for more?
Baker Tilly Staples Rodway, about 19 searches for every 1 for Tax Matters
Who does AI mention more?
Tax Matters, mentioned in every answer we collected
Who does AI recommend more?
Tax Matters, named ahead of Baker Tilly Staples Rodway in 2 of 3 answers
Follow Baker Tilly Staples Rodway vs Tax Matters and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Christchurch accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Tax Matters appeared in all three answers. Baker Tilly Staples Rodway was mentioned in two out of three: in two of the three ChatGPT answers. Tax Matters was listed before Baker Tilly Staples Rodway in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SBA3 of 3Named in 3 of 3 ChatGPT answers
Rodgers & Co3 of 3Named in 3 of 3 ChatGPT answers- Tax Matters3 of 3Named in 3 of 3 ChatGPT answers
Nexia2 of 3Named in 2 of 3 ChatGPT answers- Baker Tilly Staples Rodway2 of 3Named in 2 of 3 ChatGPT answers
Sidekick0 of 3Named in 0 of 3 ChatGPT answers
Nextstep Accountants0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Christchurch, New Zealand for a small business?”
Searched Google, AI Overview
“accounting firms christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Baker Tilly Staples Rodway or Tax Matters more popular in search?
This chart shows how often people search Google for Baker Tilly Staples Rodway and Tax Matters by name. Each line represents a brand's share of searches for all seven Christchurch accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Baker Tilly Staples Rodway, Tax Matters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nexia | Baker Tilly Staples Rodway | SBA | Rodgers & Co | Sidekick | Nextstep Accountants | Tax Matters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 15.5% | 15.5% | 8.7% | 9.7% | 1.9% | 0.97% |
| Nov 2025 | 35.6% | 19.5% | 17.2% | 12.6% | 11.5% | 2.3% | 1.1% |
| Dec 2025 | 32.8% | 18.8% | 18.8% | 17.2% | 7.8% | 3.1% | 1.6% |
| Jan 2026 | 31.9% | 21.7% | 24.6% | 13% | 5.8% | 1.4% | 1.4% |
| Feb 2026 | 39.3% | 15.7% | 23.6% | 10.1% | 6.7% | 2.2% | 2.2% |
| Mar 2026 | 36.8% | 25.6% | 18.8% | 9.4% | 6% | 2.6% | 0.85% |
| Apr 2026 | 34.5% | 17.2% | 25.3% | 10.3% | 9.2% | 2.3% | 1.1% |
| May 2026 | 36.9% | 17.5% | 21.4% | 10.7% | 7.8% | 4.9% | 0.97% |
| Jun 2026 | 29.9% | 19.5% | 25.3% | 10.3% | 9.2% | 3.4% | 2.3% |
| Jul 2026 | 29.9% | 23.4% | 24.7% | 11.7% | 6.5% | 2.6% | 1.3% |
| Aug 2026 | 32.2% | 24.1% | 23% | 10.3% | 6.9% | 1.1% | 2.3% |
| Sep 2026 | 34.6% | 23.5% | 19.8% | 11.1% | 7.4% | 2.5% | 1.2% |
How has the Baker Tilly Staples Rodway and Tax Matters comparison changed over the last 12 months?
3 findings
- Baker Tilly Staples Rodway was ahead of Tax Matters in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baker Tilly Staples Rodway’s share of searches among Christchurch accounting firms in New Zealand moved from 15.5% to 23.5%, and its estimated monthly branded searches moved from 160 to 190.
- Across the 12 months ending September 2026, Tax Matters’ share of searches among Christchurch accounting firms in New Zealand moved from 0.97% to 1.2%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand Christchurch accounting firms in September 2026?
3 changes
In September 2026, Nextstep Accountants overtook Tax Matters to rank 6th among Christchurch accounting firms in New Zealand, with 2.5% of the searches.
In September 2026, Tax Matters lost share of searches among Christchurch accounting firms in New Zealand, from 2.3% to 1.2%.
In September 2026, Baker Tilly Staples Rodway lost share of searches among Christchurch accounting firms in New Zealand, from 24.1% to 23.5%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s and Tax Matters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker Tilly Staples Rodway
6 branded search terms
- baker tilly hamilton
- baker tilly staples
- Baker Tilly Staples Rodway
- baker tilly taranaki
- baker tilly tauranga
- Staples Rodway
Tax Matters
1 branded search term
- tax matters christchurch
Other head-to-heads among Christchurch accounting firms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.