Baker Tilly Staples Rodway vs Nexia:Which is more popular?
In September 2026, Nexia had more branded searches than Baker Tilly Staples Rodway among Christchurch accounting firms in New Zealand. Nexia had about 280 branded searches, while Baker Tilly Staples Rodway had 190. Nexia made up 34.6% of all Christchurch accounting firm searches we track, and Baker Tilly Staples Rodway accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about Christchurch accounting firms, Baker Tilly Staples Rodway and Nexia each appeared in two of the three answers. Baker Tilly Staples Rodway and Nexia were each mentioned first in one of the two answers that named either.
Who do people search for more?
Nexia, about 47% more searches than Baker Tilly Staples Rodway
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top Christchurch accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Baker Tilly Staples Rodway and Nexia were each mentioned in two out of three: in two of the three ChatGPT answers. Baker Tilly Staples Rodway and Nexia were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SBA3 of 3Named in 3 of 3 ChatGPT answers
Rodgers & Co3 of 3Named in 3 of 3 ChatGPT answers- Tax Matters3 of 3Named in 3 of 3 ChatGPT answers
- Nexia2 of 3Named in 2 of 3 ChatGPT answers
Baker Tilly Staples Rodway2 of 3Named in 2 of 3 ChatGPT answers
Sidekick0 of 3Named in 0 of 3 ChatGPT answers
Nextstep Accountants0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Christchurch, New Zealand for a small business?”
Searched Google, AI Overview
“accounting firms christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Baker Tilly Staples Rodway or Nexia more popular in search?
This chart shows how often people search Google for Baker Tilly Staples Rodway and Nexia by name. Each line represents a brand's share of searches for all seven Christchurch accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Nexia, Baker Tilly Staples Rodway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nexia | Baker Tilly Staples Rodway | SBA | Rodgers & Co | Sidekick | Nextstep Accountants | Tax Matters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 15.5% | 15.5% | 8.7% | 9.7% | 1.9% | 0.97% |
| Nov 2025 | 35.6% | 19.5% | 17.2% | 12.6% | 11.5% | 2.3% | 1.1% |
| Dec 2025 | 32.8% | 18.8% | 18.8% | 17.2% | 7.8% | 3.1% | 1.6% |
| Jan 2026 | 31.9% | 21.7% | 24.6% | 13% | 5.8% | 1.4% | 1.4% |
| Feb 2026 | 39.3% | 15.7% | 23.6% | 10.1% | 6.7% | 2.2% | 2.2% |
| Mar 2026 | 36.8% | 25.6% | 18.8% | 9.4% | 6% | 2.6% | 0.85% |
| Apr 2026 | 34.5% | 17.2% | 25.3% | 10.3% | 9.2% | 2.3% | 1.1% |
| May 2026 | 36.9% | 17.5% | 21.4% | 10.7% | 7.8% | 4.9% | 0.97% |
| Jun 2026 | 29.9% | 19.5% | 25.3% | 10.3% | 9.2% | 3.4% | 2.3% |
| Jul 2026 | 29.9% | 23.4% | 24.7% | 11.7% | 6.5% | 2.6% | 1.3% |
| Aug 2026 | 32.2% | 24.1% | 23% | 10.3% | 6.9% | 1.1% | 2.3% |
| Sep 2026 | 34.6% | 23.5% | 19.8% | 11.1% | 7.4% | 2.5% | 1.2% |
How has the Baker Tilly Staples Rodway and Nexia comparison changed over the last 12 months?
3 findings
- Nexia was ahead of Baker Tilly Staples Rodway in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baker Tilly Staples Rodway’s share of searches among Christchurch accounting firms in New Zealand moved from 15.5% to 23.5%, and its estimated monthly branded searches moved from 160 to 190.
- Across the 12 months ending September 2026, Nexia’s share of searches among Christchurch accounting firms in New Zealand moved from 47.6% to 34.6%, and its estimated monthly branded searches moved from 490 to 280.
How did search popularity change for New Zealand Christchurch accounting firms in September 2026?
2 changes
In September 2026, Nexia gained share of searches among Christchurch accounting firms in New Zealand, from 32.2% to 34.6%.
In September 2026, Baker Tilly Staples Rodway lost share of searches among Christchurch accounting firms in New Zealand, from 24.1% to 23.5%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s and Nexia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker Tilly Staples Rodway
6 branded search terms
- baker tilly hamilton
- baker tilly staples
- Baker Tilly Staples Rodway
- baker tilly taranaki
- baker tilly tauranga
- Staples Rodway
Nexia
2 branded search terms
- nexia
- nexia christchurch
Other head-to-heads among Christchurch accounting firms
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