How popular isNexia?
In September 2026, people searched for Nexia by name about 710 times in New Zealand, an 18.4% decrease from the previous year. These searches made up 34.6% of all New Zealand Christchurch accounting firm searches, placing Nexia first out of seven firms. When we asked both ChatGPT and Google AI Overviews about Christchurch accounting firms, Nexia appeared in two of the three answers and was the third most recommended of the seven.
Nexia is the most searched of 7 competitors and the third most recommended in AI answers.
NexiaShare of searches 34.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Baker Tilly Staples RodwayShare of searches 23.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
SBAShare of searches 19.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
Rodgers & CoShare of searches 11.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
SidekickShare of searches 7.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Christchurch accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Nexia was mentioned in two out of three: in two of the three ChatGPT answers. Nexia is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SBA3 of 3Named in 3 of 3 ChatGPT answers
- Rodgers & Co3 of 3Named in 3 of 3 ChatGPT answers
- Tax Matters3 of 3Named in 3 of 3 ChatGPT answers
- Nexia2 of 3Named in 2 of 3 ChatGPT answers
- Baker Tilly Staples Rodway2 of 3Named in 2 of 3 ChatGPT answers
- Sidekick0 of 3Named in 0 of 3 ChatGPT answers
Nextstep Accountants0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Christchurch, New Zealand for a small business?”
Searched Google, AI Overview
“accounting firms christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Christchurch accounting firms compete with Nexia?
Share of searches by month for Nexia, Baker Tilly Staples Rodway, SBA, Rodgers & Co, Sidekick, Nextstep Accountants. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nexia | Baker Tilly Staples Rodway | SBA | Rodgers & Co | Sidekick | Nextstep Accountants | Tax Matters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 15.5% | 15.5% | 8.7% | 9.7% | 1.9% | 0.97% |
| Nov 2025 | 35.6% | 19.5% | 17.2% | 12.6% | 11.5% | 2.3% | 1.1% |
| Dec 2025 | 32.8% | 18.8% | 18.8% | 17.2% | 7.8% | 3.1% | 1.6% |
| Jan 2026 | 31.9% | 21.7% | 24.6% | 13% | 5.8% | 1.4% | 1.4% |
| Feb 2026 | 39.3% | 15.7% | 23.6% | 10.1% | 6.7% | 2.2% | 2.2% |
| Mar 2026 | 36.8% | 25.6% | 18.8% | 9.4% | 6% | 2.6% | 0.85% |
| Apr 2026 | 34.5% | 17.2% | 25.3% | 10.3% | 9.2% | 2.3% | 1.1% |
| May 2026 | 36.9% | 17.5% | 21.4% | 10.7% | 7.8% | 4.9% | 0.97% |
| Jun 2026 | 29.9% | 19.5% | 25.3% | 10.3% | 9.2% | 3.4% | 2.3% |
| Jul 2026 | 29.9% | 23.4% | 24.7% | 11.7% | 6.5% | 2.6% | 1.3% |
| Aug 2026 | 32.2% | 24.1% | 23% | 10.3% | 6.9% | 1.1% | 2.3% |
| Sep 2026 | 34.6% | 23.5% | 19.8% | 11.1% | 7.4% | 2.5% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.6% | 280 | 0% | +2.4 points | |
| 2, held 2nd | 23.5% | 190 | -9.5% | -0.7 points | |
| 3, held 3rd | 19.8% | 160 | -20% | -3.2 points | |
| 4, held 4th | 11.1% | 90 | 0% | +0.8 points | |
| 5, held 5th | 7.4% | 60 | 0% | +0.5 points | |
| 6, moved from 7th to 6th | 2.5% | 20 | +100% | +1.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.2% | 10 | -50% | -1.1 pointsmoved from 6th to 7th |
1.
Nexia34.6%
Held 1st. 280 estimated branded searches, 0% vs prior month. Share +2.4 points.
23.5%
Held 2nd. 190 estimated branded searches, -9.5% vs prior month. Share -0.7 points.
3.
SBA19.8%
Held 3rd. 160 estimated branded searches, -20% vs prior month. Share -3.2 points.
11.1%
Held 4th. 90 estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
Sidekick7.4%
Held 5th. 60 estimated branded searches, 0% vs prior month. Share +0.5 points.
2.5%
Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +1.3 points.
1.2%
Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.
Compare popularity between Nexia and its closest rivals
Every comparison with Nexia
4 comparisons
How has branded search demand for Nexia changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nexia in New Zealand fell from 870 to 710.
- Across the 12 months ending September 2026, Nexia’s share of searches among Christchurch accounting firms in New Zealand decreased from 47.6% to 34.6%.
- Across the 12 months ending September 2026, Nexia’s share of searches among Christchurch accounting firms in New Zealand peaked at 47.6% in October 2025 and was lowest at 29.9% in July 2026.
How did search popularity change for New Zealand Christchurch accounting firms in September 2026?
6 changes
In September 2026, Nextstep Accountants overtook Tax Matters to rank 6th among Christchurch accounting firms in New Zealand, with 2.5% of the searches.
In September 2026, Nexia gained share of searches among Christchurch accounting firms in New Zealand, from 32.2% to 34.6%.
In September 2026, Rodgers & Co gained share of searches among Christchurch accounting firms in New Zealand, from 10.3% to 11.1%.
In September 2026, Sidekick gained share of searches among Christchurch accounting firms in New Zealand, from 6.9% to 7.4%.
In September 2026, SBA lost share of searches among Christchurch accounting firms in New Zealand, from 23% to 19.8%.
In September 2026, Tax Matters lost share of searches among Christchurch accounting firms in New Zealand, from 2.3% to 1.2%.
How are Nexia’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nexia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nexia
- nexia christchurch
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