Nexia vs Nextstep Accountants:Which is more popular?
In September 2026, Nexia had more branded searches than Nextstep Accountants among Christchurch accounting firms in New Zealand. Nexia had about 280 branded searches, while Nextstep Accountants had 20. Nexia made up 34.6% of all Christchurch accounting firm searches we track, and Nextstep Accountants accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about Christchurch accounting firms, Nexia appeared in two of the three answers and Nextstep Accountants in none.
Who do people search for more?
Nexia, about 14 searches for every 1 for Nextstep Accountants
Who does AI mention more?
Nexia, mentioned in 2 of 3 answers, Nextstep Accountants in 0
Who does AI recommend more?
Nexia, the only one of the two named
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Top Christchurch accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Nexia was mentioned in two out of three: in two of the three ChatGPT answers. Nextstep Accountants did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SBA3 of 3Named in 3 of 3 ChatGPT answers
Rodgers & Co3 of 3Named in 3 of 3 ChatGPT answers- Tax Matters3 of 3Named in 3 of 3 ChatGPT answers
- Nexia2 of 3Named in 2 of 3 ChatGPT answers
Baker Tilly Staples Rodway2 of 3Named in 2 of 3 ChatGPT answers
Sidekick0 of 3Named in 0 of 3 ChatGPT answers
Nextstep Accountants0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Christchurch, New Zealand for a small business?”
Searched Google, AI Overview
“accounting firms christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Nexia or Nextstep Accountants more popular in search?
This chart shows how often people search Google for Nexia and Nextstep Accountants by name. Each line represents a brand's share of searches for all seven Christchurch accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Nexia, Nextstep Accountants. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nexia | Baker Tilly Staples Rodway | SBA | Rodgers & Co | Sidekick | Nextstep Accountants | Tax Matters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 15.5% | 15.5% | 8.7% | 9.7% | 1.9% | 0.97% |
| Nov 2025 | 35.6% | 19.5% | 17.2% | 12.6% | 11.5% | 2.3% | 1.1% |
| Dec 2025 | 32.8% | 18.8% | 18.8% | 17.2% | 7.8% | 3.1% | 1.6% |
| Jan 2026 | 31.9% | 21.7% | 24.6% | 13% | 5.8% | 1.4% | 1.4% |
| Feb 2026 | 39.3% | 15.7% | 23.6% | 10.1% | 6.7% | 2.2% | 2.2% |
| Mar 2026 | 36.8% | 25.6% | 18.8% | 9.4% | 6% | 2.6% | 0.85% |
| Apr 2026 | 34.5% | 17.2% | 25.3% | 10.3% | 9.2% | 2.3% | 1.1% |
| May 2026 | 36.9% | 17.5% | 21.4% | 10.7% | 7.8% | 4.9% | 0.97% |
| Jun 2026 | 29.9% | 19.5% | 25.3% | 10.3% | 9.2% | 3.4% | 2.3% |
| Jul 2026 | 29.9% | 23.4% | 24.7% | 11.7% | 6.5% | 2.6% | 1.3% |
| Aug 2026 | 32.2% | 24.1% | 23% | 10.3% | 6.9% | 1.1% | 2.3% |
| Sep 2026 | 34.6% | 23.5% | 19.8% | 11.1% | 7.4% | 2.5% | 1.2% |
How has the Nexia and Nextstep Accountants comparison changed over the last 12 months?
3 findings
- Nexia was ahead of Nextstep Accountants in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nexia’s share of searches among Christchurch accounting firms in New Zealand moved from 47.6% to 34.6%, and its estimated monthly branded searches moved from 490 to 280.
- Across the 12 months ending September 2026, Nextstep Accountants’ share of searches among Christchurch accounting firms in New Zealand moved from 1.9% to 2.5%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand Christchurch accounting firms in September 2026?
2 changes
In September 2026, Nextstep Accountants overtook Tax Matters to rank 6th among Christchurch accounting firms in New Zealand, with 2.5% of the searches.
In September 2026, Nexia gained share of searches among Christchurch accounting firms in New Zealand, from 32.2% to 34.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Nexia’s and Nextstep Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nexia
2 branded search terms
- nexia
- nexia christchurch
Nextstep Accountants
2 branded search terms
- next step accounting
- nextstep accounting
Other head-to-heads among Christchurch accounting firms
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