Baker Tilly Staples Rodway vs Schurr & Ireland:Which is more popular?
In September 2026, Baker Tilly Staples Rodway had more branded searches than Schurr & Ireland among New Plymouth accounting firms in New Zealand. Baker Tilly Staples Rodway had about 80 branded searches, while Schurr & Ireland had 50. Baker Tilly Staples Rodway made up 19.5% of all New Plymouth accounting firm searches we track, and Schurr & Ireland accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about New Plymouth accounting firms, Schurr & Ireland appeared in all four answers and Baker Tilly Staples Rodway in three. Schurr & Ireland was mentioned before Baker Tilly Staples Rodway in every answer.
Who do people search for more?
Baker Tilly Staples Rodway, about 60% more searches than Schurr & Ireland
Who does AI mention more?
Schurr & Ireland, mentioned in every answer we collected
Who does AI recommend more?
Schurr & Ireland, named ahead of Baker Tilly Staples Rodway in every answer
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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Schurr & Ireland appeared in all four answers. Baker Tilly Staples Rodway was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Schurr & Ireland was listed before Baker Tilly Staples Rodway in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in New Plymouth, New Zealand for a small business?”
Searched Google, AI Overview
“new plymouth accountants”
Searched Google, AI Overview
“accounting firm new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Baker Tilly Staples Rodway or Schurr & Ireland more popular in search?
This chart shows how often people search Google for Baker Tilly Staples Rodway and Schurr & Ireland by name. Each line represents a brand's share of searches for all eight New Plymouth accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Baker Tilly Staples Rodway, Schurr & Ireland. The figures are in the table below the chart.
View monthly share of searches table
| Month | BDO | Baker Tilly Staples Rodway | Schurr & Ireland | Mondo Advisory | SBA | Balance CA | KDG Accounting | More CA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 27% | 24.3% | 8.1% | 2.7% | 2.7% | 2.7% | 2.7% |
| Nov 2025 | 36.1% | 27.8% | 19.4% | 8.3% | 2.8% | 2.8% | 2.8% | 0% |
| Dec 2025 | 39.3% | 25% | 17.9% | 7.1% | 3.6% | 3.6% | 3.6% | 0% |
| Jan 2026 | 41.9% | 19.4% | 16.1% | 9.7% | 6.5% | 3.2% | 3.2% | 0% |
| Feb 2026 | 40.5% | 16.2% | 18.9% | 8.1% | 8.1% | 2.7% | 2.7% | 2.7% |
| Mar 2026 | 31% | 28.6% | 16.7% | 7.1% | 9.5% | 4.8% | 2.4% | 0% |
| Apr 2026 | 36.4% | 27.3% | 11.4% | 9.1% | 4.5% | 2.3% | 9.1% | 0% |
| May 2026 | 33.3% | 30.8% | 12.8% | 7.7% | 10.3% | 2.6% | 2.6% | 0% |
| Jun 2026 | 27.5% | 32.5% | 17.5% | 10% | 5% | 2.5% | 5% | 0% |
| Jul 2026 | 36.7% | 26.7% | 13.3% | 10% | 6.7% | 3.3% | 3.3% | 0% |
| Aug 2026 | 36.1% | 22.2% | 13.9% | 8.3% | 11.1% | 2.8% | 2.8% | 2.8% |
| Sep 2026 | 46.3% | 19.5% | 12.2% | 7.3% | 7.3% | 2.4% | 2.4% | 2.4% |
How has the Baker Tilly Staples Rodway and Schurr & Ireland comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Schurr & Ireland took it in February 2026, Baker Tilly Staples Rodway took it in March 2026.
- Across the 12 months ending September 2026, Baker Tilly Staples Rodway’s share of searches among New Plymouth accounting firms in New Zealand moved from 27% to 19.5%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 12 months ending September 2026, Schurr & Ireland’s share of searches among New Plymouth accounting firms in New Zealand moved from 24.3% to 12.2%, and its estimated monthly branded searches moved from 90 to 50.
How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?
2 changes
In September 2026, Baker Tilly Staples Rodway lost share of searches among New Plymouth accounting firms in New Zealand, from 22.2% to 19.5%.
In September 2026, Schurr & Ireland lost share of searches among New Plymouth accounting firms in New Zealand, from 13.9% to 12.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s and Schurr & Ireland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker Tilly Staples Rodway
2 branded search terms
- baker tilly new plymouth
- staples rodway new plymouth
Schurr & Ireland
2 branded search terms
- schurr ireland
- schurr ireland accounting
Other head-to-heads among New Plymouth accounting firms
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