Brandwave

How popular isBDO?

In September 2026, people searched for BDO by name about 1,450 times in New Zealand, a 16% increase from the previous year. These searches made up 46.3% of all New Zealand New Plymouth accounting firm searches, placing BDO first out of eight firms. When we asked both ChatGPT and Google AI Overviews about New Plymouth accounting firms, BDO appeared in one of the four answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

BDO is the most searched of 8 competitors and the sixth most recommended in AI answers.

  1. BDOShare of searches 46.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. Baker Tilly Staples RodwayShare of searches 19.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Schurr & IrelandShare of searches 12.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Mondo AdvisoryShare of searches 7.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. SBAShare of searches 7.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BDO was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. BDO is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SBA1st
  2. Schurr & Ireland2nd
  3. Mondo Advisory3rd
  4. Baker Tilly Staples Rodway4th
  5. More CA5th
  6. BDO6th
  7. Balance CA–
  8. KDG Accounting–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which New Plymouth accounting firms compete with BDO?

BDO against New Plymouth accounting firms in New Zealand, by month

Share of searches by month for BDO, Baker Tilly Staples Rodway, Schurr & Ireland, Mondo Advisory, SBA, Balance CA, KDG Accounting, More CA. The figures are in the table below the chart.

View monthly share of searches table
MonthBDOBaker Tilly Staples RodwaySchurr & IrelandMondo AdvisorySBABalance CAKDG AccountingMore CA
Oct 202529.7%27%24.3%8.1%2.7%2.7%2.7%2.7%
Nov 202536.1%27.8%19.4%8.3%2.8%2.8%2.8%0%
Dec 202539.3%25%17.9%7.1%3.6%3.6%3.6%0%
Jan 202641.9%19.4%16.1%9.7%6.5%3.2%3.2%0%
Feb 202640.5%16.2%18.9%8.1%8.1%2.7%2.7%2.7%
Mar 202631%28.6%16.7%7.1%9.5%4.8%2.4%0%
Apr 202636.4%27.3%11.4%9.1%4.5%2.3%9.1%0%
May 202633.3%30.8%12.8%7.7%10.3%2.6%2.6%0%
Jun 202627.5%32.5%17.5%10%5%2.5%5%0%
Jul 202636.7%26.7%13.3%10%6.7%3.3%3.3%0%
Aug 202636.1%22.2%13.9%8.3%11.1%2.8%2.8%2.8%
Sep 202646.3%19.5%12.2%7.3%7.3%2.4%2.4%2.4%

  1. 1.BDO

    46.3%

    Held 1st. 190 estimated branded searches, +46.2% vs prior month. Share +10.2 points.

  2. 2.Baker Tilly Staples Rodway

    19.5%

    Held 2nd. 80 estimated branded searches, 0% vs prior month. Share -2.7 points.

  3. 3.Schurr & Ireland

    12.2%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Mondo Advisory

    7.3%

    Moved from 5th to 4th. 30 estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.SBA

    7.3%

    Moved from 4th to 5th. 30 estimated branded searches, -25% vs prior month. Share -3.8 points.

  6. 6.Balance CA

    2.4%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.KDG Accounting

    2.4%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.More CA

    2.4%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between BDO and its closest rivals

Every comparison with BDO

15 comparisons

How has branded search demand for BDO changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BDO in New Zealand rose from 1.3K to 1.4K.
  • Across the 12 months ending September 2026, BDO’s share of searches among New Plymouth accounting firms in New Zealand increased from 29.7% to 46.3%.
  • Across the 12 months ending September 2026, BDO’s share of searches among New Plymouth accounting firms in New Zealand peaked at 46.3% in September 2026 and was lowest at 27.5% in June 2026.

How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?

6 changes

  1. In September 2026, BDO gained share of searches among New Plymouth accounting firms in New Zealand, from 36.1% to 46.3%.

  2. In September 2026, SBA lost share of searches among New Plymouth accounting firms in New Zealand, from 11.1% to 7.3%.

  3. In September 2026, Baker Tilly Staples Rodway lost share of searches among New Plymouth accounting firms in New Zealand, from 22.2% to 19.5%.

  4. In September 2026, Schurr & Ireland lost share of searches among New Plymouth accounting firms in New Zealand, from 13.9% to 12.2%.

  5. In September 2026, Mondo Advisory lost share of searches among New Plymouth accounting firms in New Zealand, from 8.3% to 7.3%.

  6. KDG Accounting’s share of searches among New Plymouth accounting firms in New Zealand has lost ground for 3 months in a row, from 5% to 2.4% in September 2026.

How are BDO’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BDO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bdo accountants
  • bdo chartered accountants
  • BDO Hamilton
  • bdo napier
  • bdo new plymouth
  • BDO New Zealand
  • BDO Northland
  • bdo nz
  • BDO Tauranga

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How the Brand Demand Index is measured

Where does BDO compete?

BDO is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
accounting and advisory firms6th of 117%Show ranking
Tax advisory brands4th of 53.9%Show ranking
Insolvency and restructuring firms4th of 714.9%Show ranking
New Plymouth accounting firms1st of 846.3%Shown above
Whangarei accounting firms4th of 98.8%Show ranking
Napier accounting firms3rd of 1015.2%Show ranking
Invercargill accounting firms3rd of 58.7%Show ranking
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