Brandwave

How popular isBDO?

In September 2026, people searched for BDO by name about 1,450 times in New Zealand, a 16% increase from the previous year. These searches made up 8.7% of all New Zealand Invercargill accounting firm searches, placing BDO third out of five firms. When we asked both ChatGPT and Google AI Overviews about Invercargill accounting firms, BDO appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

BDO is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. Malloch McClean +MOREShare of searches 43.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. McCulloch & PartnersShare of searches 30.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. BDOShare of searches 8.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Simpsons Chartered AccountantsShare of searches 8.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. Tax LinkShare of searches 8.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
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Top Invercargill accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, BDO appeared in all three answers. BDO is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Malloch McClean +MORE1st
  2. BDO2nd
  3. Tax Link3rd
  4. McCulloch & Partners4th
  5. Simpsons Chartered Accountants4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Invercargill accounting firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Invercargill accounting firms compete with BDO?

BDO against Invercargill accounting firms in New Zealand, by month

Share of searches by month for Malloch McClean +MORE, McCulloch & Partners, BDO, Simpsons Chartered Accountants, Tax Link. The figures are in the table below the chart.

View monthly share of searches table
MonthMalloch McClean +MOREMcCulloch & PartnersBDOSimpsons Chartered AccountantsTax Link
Oct 202534.5%44.8%3.4%10.3%6.9%
Nov 202540%40%3.3%10%6.7%
Dec 202534.8%39.1%8.7%13%4.3%
Jan 202633.3%37.5%8.3%12.5%8.3%
Feb 202625.9%48.1%7.4%11.1%7.4%
Mar 202635.7%39.3%7.1%10.7%7.1%
Apr 202637.9%37.9%6.9%10.3%6.9%
May 202638.7%38.7%6.5%9.7%6.5%
Jun 202644.1%35.3%5.9%8.8%5.9%
Jul 202641.7%37.5%4.2%12.5%4.2%
Aug 202637.5%34.4%9.4%9.4%9.4%
Sep 202643.5%30.4%8.7%8.7%8.7%

  1. 1.Malloch McClean +MORE

    43.5%

    Held 1st. 100 estimated branded searches, -16.7% vs prior month. Share +6 points.

  2. 2.McCulloch & Partners

    30.4%

    Held 2nd. 70 estimated branded searches, -36.4% vs prior month. Share -3.9 points.

  3. 3.BDO

    8.7%

    Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  4. 4.Simpsons Chartered Accountants

    8.7%

    Held 4th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  5. 5.Tax Link

    8.7%

    Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

Compare popularity between BDO and its closest rivals

Every comparison with BDO

15 comparisons

How has branded search demand for BDO changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BDO in New Zealand rose from 1.3K to 1.4K.
  • Across the 12 months ending September 2026, BDO’s share of searches among Invercargill accounting firms in New Zealand increased from 3.4% to 8.7%.
  • Across the 12 months ending September 2026, BDO’s share of searches among Invercargill accounting firms in New Zealand peaked at 9.4% in August 2026 and was lowest at 3.3% in November 2025.
  • Across the 12 months ending September 2026, BDO rose from 5th to 3rd among Invercargill accounting firms in New Zealand.

How did search popularity change for New Zealand Invercargill accounting firms in September 2026?

5 changes

  1. In September 2026, Malloch McClean +MORE gained share of searches among Invercargill accounting firms in New Zealand, from 37.5% to 43.5%.

  2. In September 2026, McCulloch & Partners lost share of searches among Invercargill accounting firms in New Zealand, from 34.4% to 30.4%.

  3. In September 2026, BDO lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%.

  4. In September 2026, Simpsons Chartered Accountants lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%.

  5. In September 2026, Tax Link lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%.

How are BDO’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BDO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bdo accountants
  • bdo chartered accountants
  • BDO Hamilton
  • bdo napier
  • bdo new plymouth
  • BDO New Zealand
  • BDO Northland
  • bdo nz
  • BDO Tauranga

Do you work for BDO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BDO compete?

BDO is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
accounting and advisory firms6th of 117%Show ranking
Tax advisory brands4th of 53.9%Show ranking
Insolvency and restructuring firms4th of 714.9%Show ranking
New Plymouth accounting firms1st of 846.3%Show ranking
Whangarei accounting firms4th of 98.8%Show ranking
Napier accounting firms3rd of 1015.2%Show ranking
Invercargill accounting firms3rd of 58.7%Shown above
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