BDO vs Schurr Ireland:Which is more popular by branded search in New Zealand?
In August 2026, BDO had more branded searches than Schurr Ireland among new plymouth accounting firms in New Zealand. BDO was estimated to have 3.7K branded searches compared to Schurr Ireland’s 180, and held a 91.2% Share of Search versus Schurr Ireland’s 4.4%.
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Which is more popular in search, BDO or Schurr Ireland?
Compare New Plymouth accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BDO, Schurr Ireland. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Schurr Ireland | Balance CA | Mondo Advisory | KDG Accounting |
|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 4.7% | 1.8% | 1.3% | 0.52% |
| Nov 2025 | 93.6% | 3.8% | 1% | 1.3% | 0.26% |
| Dec 2025 | 92.7% | 4.2% | 1.6% | 1.3% | 0.32% |
| Jan 2026 | 92.3% | 3.9% | 1.6% | 1.6% | 0.64% |
| Feb 2026 | 92.2% | 4.5% | 1.8% | 1.3% | 0.25% |
| Mar 2026 | 93.7% | 2.9% | 1.7% | 1.3% | 0.37% |
| Apr 2026 | 91.4% | 4.2% | 1.4% | 1.9% | 1.1% |
| May 2026 | 93.1% | 3.8% | 1.3% | 1.3% | 0.51% |
| Jun 2026 | 90.7% | 4.7% | 1.8% | 1.8% | 1% |
| Jul 2026 | 93% | 3.2% | 1.9% | 1.3% | 0.54% |
| Aug 2026 | 91.2% | 4.4% | 2.2% | 1.7% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the BDO and Schurr Ireland comparison changed over the last 12 months?
3 findings
- BDO was ahead of Schurr Ireland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among new plymouth accounting firms in New Zealand moved from 91.6% to 91.2%, and its estimated monthly branded searches moved from 3.5K to 3.7K.
- Across the 11 months ending August 2026, Schurr Ireland’s estimated Share of Search among new plymouth accounting firms in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches held steady at 180.
How did search popularity change for New Zealand new plymouth accounting firms in August 2026?
2 changes
In August 2026, Schurr Ireland gained estimated Share of Search among new plymouth accounting firms in New Zealand, from 3.2% to 4.4%.
In August 2026, BDO lost estimated Share of Search among new plymouth accounting firms in New Zealand, from 93% to 91.2%.
How each brand is measured
Brandwave collects information about searches that people make online using BDO’s and Schurr Ireland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BDO
15 branded search terms
- bdo accountants
- BDO Auckland
- bdo chartered accountants
- BDO Christchurch
- BDO Hamilton
- bdo napier
- bdo near me
- bdo new plymouth
- BDO New Zealand
- BDO Northland
- BDO NZ
- bdo palmerston north
- BDO Tauranga
- BDO Wellington
- bdo.nz
Schurr Ireland
2 branded search terms
- schurr ireland
- schurr ireland accounting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.