SBA vs Schurr & Ireland:Which is more popular?
In September 2026, Schurr & Ireland had more branded searches than SBA among New Plymouth accounting firms in New Zealand. Schurr & Ireland had about 50 branded searches, while SBA had 30. Schurr & Ireland made up 12.2% of all New Plymouth accounting firm searches we track, and SBA accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about New Plymouth accounting firms, both SBA and Schurr & Ireland appeared in all four answers. SBA was mentioned before Schurr & Ireland in every answer.
Who do people search for more?
Schurr & Ireland, about 67% more searches than SBA
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
SBA, named ahead of Schurr & Ireland in every answer
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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both SBA and Schurr & Ireland showed up in all four answers. SBA was listed before Schurr & Ireland in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in New Plymouth, New Zealand for a small business?”
Searched Google, AI Overview
“new plymouth accountants”
Searched Google, AI Overview
“accounting firm new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is SBA or Schurr & Ireland more popular in search?
This chart shows how often people search Google for SBA and Schurr & Ireland by name. Each line represents a brand's share of searches for all eight New Plymouth accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Schurr & Ireland, SBA. The figures are in the table below the chart.
View monthly share of searches table
| Month | BDO | Baker Tilly Staples Rodway | Schurr & Ireland | Mondo Advisory | SBA | Balance CA | KDG Accounting | More CA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 27% | 24.3% | 8.1% | 2.7% | 2.7% | 2.7% | 2.7% |
| Nov 2025 | 36.1% | 27.8% | 19.4% | 8.3% | 2.8% | 2.8% | 2.8% | 0% |
| Dec 2025 | 39.3% | 25% | 17.9% | 7.1% | 3.6% | 3.6% | 3.6% | 0% |
| Jan 2026 | 41.9% | 19.4% | 16.1% | 9.7% | 6.5% | 3.2% | 3.2% | 0% |
| Feb 2026 | 40.5% | 16.2% | 18.9% | 8.1% | 8.1% | 2.7% | 2.7% | 2.7% |
| Mar 2026 | 31% | 28.6% | 16.7% | 7.1% | 9.5% | 4.8% | 2.4% | 0% |
| Apr 2026 | 36.4% | 27.3% | 11.4% | 9.1% | 4.5% | 2.3% | 9.1% | 0% |
| May 2026 | 33.3% | 30.8% | 12.8% | 7.7% | 10.3% | 2.6% | 2.6% | 0% |
| Jun 2026 | 27.5% | 32.5% | 17.5% | 10% | 5% | 2.5% | 5% | 0% |
| Jul 2026 | 36.7% | 26.7% | 13.3% | 10% | 6.7% | 3.3% | 3.3% | 0% |
| Aug 2026 | 36.1% | 22.2% | 13.9% | 8.3% | 11.1% | 2.8% | 2.8% | 2.8% |
| Sep 2026 | 46.3% | 19.5% | 12.2% | 7.3% | 7.3% | 2.4% | 2.4% | 2.4% |
How has the SBA and Schurr & Ireland comparison changed over the last 12 months?
3 findings
- Schurr & Ireland was ahead of SBA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SBA’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 7.3%, and its estimated monthly branded searches moved from 10 to 30.
- Across the 12 months ending September 2026, Schurr & Ireland’s share of searches among New Plymouth accounting firms in New Zealand moved from 24.3% to 12.2%, and its estimated monthly branded searches moved from 90 to 50.
How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?
2 changes
In September 2026, SBA lost share of searches among New Plymouth accounting firms in New Zealand, from 11.1% to 7.3%.
In September 2026, Schurr & Ireland lost share of searches among New Plymouth accounting firms in New Zealand, from 13.9% to 12.2%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using SBA’s and Schurr & Ireland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SBA
7 branded search terms
- sba hawera
- sba lower hutt
- sba petone
- sba pukekohe
- sba taranaki
- sba thames
- sba wanganui
Schurr & Ireland
2 branded search terms
- schurr ireland
- schurr ireland accounting
Other head-to-heads among New Plymouth accounting firms
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