Brandwave

Baker Tilly Staples Rodway vs Mondo Advisory:Which is more popular?

In September 2026, Baker Tilly Staples Rodway had more branded searches than Mondo Advisory among New Plymouth accounting firms in New Zealand. Baker Tilly Staples Rodway had about 80 branded searches, while Mondo Advisory had 30. Baker Tilly Staples Rodway made up 19.5% of all New Plymouth accounting firm searches we track, and Mondo Advisory accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about New Plymouth accounting firms, Baker Tilly Staples Rodway and Mondo Advisory each appeared in three of the four answers. Mondo Advisory was mentioned before Baker Tilly Staples Rodway in every answer.

Among New Plymouth accounting firms in New Zealand in September 2026

Who do people search for more?

Baker Tilly Staples Rodway, about 3 searches for every 1 for Mondo Advisory

Baker Tilly Staples Rodway 80 searchesMondo Advisory 30 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Baker Tilly Staples Rodway in 3 of 4Mondo Advisory in 3 of 4

Who does AI recommend more?

Mondo Advisory, named ahead of Baker Tilly Staples Rodway in every answer

Mondo Advisory first in 3Baker Tilly Staples Rodway never first

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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Baker Tilly Staples Rodway was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Mondo Advisory was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mondo Advisory was listed before Baker Tilly Staples Rodway in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SBA1st
  2. Schurr & Ireland2nd
  3. Mondo Advisory3rd
  4. Baker Tilly Staples Rodway4th
  5. More CA5th
  6. BDO6th
  7. Balance CA–
  8. KDG Accounting–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Baker Tilly Staples Rodway or Mondo Advisory more popular in search?

This chart shows how often people search Google for Baker Tilly Staples Rodway and Mondo Advisory by name. Each line represents a brand's share of searches for all eight New Plymouth accounting firms we track, month by month, from searches in New Zealand.

Baker Tilly Staples Rodway and Mondo Advisory among New Plymouth accounting firms in New Zealand, by month

Share of searches by month for Baker Tilly Staples Rodway, Mondo Advisory. The figures are in the table below the chart.

View monthly share of searches table
MonthBDOBaker Tilly Staples RodwaySchurr & IrelandMondo AdvisorySBABalance CAKDG AccountingMore CA
Oct 202529.7%27%24.3%8.1%2.7%2.7%2.7%2.7%
Nov 202536.1%27.8%19.4%8.3%2.8%2.8%2.8%0%
Dec 202539.3%25%17.9%7.1%3.6%3.6%3.6%0%
Jan 202641.9%19.4%16.1%9.7%6.5%3.2%3.2%0%
Feb 202640.5%16.2%18.9%8.1%8.1%2.7%2.7%2.7%
Mar 202631%28.6%16.7%7.1%9.5%4.8%2.4%0%
Apr 202636.4%27.3%11.4%9.1%4.5%2.3%9.1%0%
May 202633.3%30.8%12.8%7.7%10.3%2.6%2.6%0%
Jun 202627.5%32.5%17.5%10%5%2.5%5%0%
Jul 202636.7%26.7%13.3%10%6.7%3.3%3.3%0%
Aug 202636.1%22.2%13.9%8.3%11.1%2.8%2.8%2.8%
Sep 202646.3%19.5%12.2%7.3%7.3%2.4%2.4%2.4%

How has the Baker Tilly Staples Rodway and Mondo Advisory comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?

2 changes

  1. In September 2026, Baker Tilly Staples Rodway lost share of searches among New Plymouth accounting firms in New Zealand, from 22.2% to 19.5%.

  2. In September 2026, Mondo Advisory lost share of searches among New Plymouth accounting firms in New Zealand, from 8.3% to 7.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s and Mondo Advisory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baker Tilly Staples Rodway

2 branded search terms

  • baker tilly new plymouth
  • staples rodway new plymouth

Mondo Advisory

1 branded search term

  • mondo advisory

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth accounting firms

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