Brandwave

BDO vs Schurr & Ireland:Which is more popular?

In September 2026, BDO had more branded searches than Schurr & Ireland among New Plymouth accounting firms in New Zealand. BDO had about 190 branded searches, while Schurr & Ireland had 50. BDO made up 46.3% of all New Plymouth accounting firm searches we track, and Schurr & Ireland accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about New Plymouth accounting firms, Schurr & Ireland appeared in all four answers and BDO in one. Schurr & Ireland was mentioned before BDO in every answer.

Among New Plymouth accounting firms in New Zealand in September 2026

Who do people search for more?

BDO, about 4 searches for every 1 for Schurr & Ireland

BDO 190 searchesSchurr & Ireland 50 searches

Who does AI mention more?

Schurr & Ireland, mentioned in every answer we collected

Schurr & Ireland in 4 of 4BDO in 1 of 4

Who does AI recommend more?

Schurr & Ireland, named ahead of BDO in every answer

Schurr & Ireland first in 3BDO never first

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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Schurr & Ireland appeared in all four answers. BDO was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Schurr & Ireland was listed before BDO in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SBA1st
  2. Schurr & Ireland2nd
  3. Mondo Advisory3rd
  4. Baker Tilly Staples Rodway4th
  5. More CA5th
  6. BDO6th
  7. Balance CA–
  8. KDG Accounting–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BDO or Schurr & Ireland more popular in search?

This chart shows how often people search Google for BDO and Schurr & Ireland by name. Each line represents a brand's share of searches for all eight New Plymouth accounting firms we track, month by month, from searches in New Zealand.

BDO and Schurr & Ireland among New Plymouth accounting firms in New Zealand, by month

Share of searches by month for BDO, Schurr & Ireland. The figures are in the table below the chart.

View monthly share of searches table
MonthBDOBaker Tilly Staples RodwaySchurr & IrelandMondo AdvisorySBABalance CAKDG AccountingMore CA
Oct 202529.7%27%24.3%8.1%2.7%2.7%2.7%2.7%
Nov 202536.1%27.8%19.4%8.3%2.8%2.8%2.8%0%
Dec 202539.3%25%17.9%7.1%3.6%3.6%3.6%0%
Jan 202641.9%19.4%16.1%9.7%6.5%3.2%3.2%0%
Feb 202640.5%16.2%18.9%8.1%8.1%2.7%2.7%2.7%
Mar 202631%28.6%16.7%7.1%9.5%4.8%2.4%0%
Apr 202636.4%27.3%11.4%9.1%4.5%2.3%9.1%0%
May 202633.3%30.8%12.8%7.7%10.3%2.6%2.6%0%
Jun 202627.5%32.5%17.5%10%5%2.5%5%0%
Jul 202636.7%26.7%13.3%10%6.7%3.3%3.3%0%
Aug 202636.1%22.2%13.9%8.3%11.1%2.8%2.8%2.8%
Sep 202646.3%19.5%12.2%7.3%7.3%2.4%2.4%2.4%

How has the BDO and Schurr & Ireland comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?

2 changes

  1. In September 2026, BDO gained share of searches among New Plymouth accounting firms in New Zealand, from 36.1% to 46.3%.

  2. In September 2026, Schurr & Ireland lost share of searches among New Plymouth accounting firms in New Zealand, from 13.9% to 12.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BDO’s and Schurr & Ireland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BDO

3 branded search terms

  • bdo accountants
  • bdo new plymouth
  • BDO New Zealand

Schurr & Ireland

2 branded search terms

  • schurr ireland
  • schurr ireland accounting

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth accounting firms

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