Brandwave

BDO vs SBA:Which is more popular?

In September 2026, BDO had more branded searches than SBA among New Plymouth accounting firms in New Zealand. BDO had about 190 branded searches, while SBA had 30. BDO made up 46.3% of all New Plymouth accounting firm searches we track, and SBA accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about New Plymouth accounting firms, SBA appeared in all four answers and BDO in one. SBA was mentioned before BDO in every answer.

Among New Plymouth accounting firms in New Zealand in September 2026

Who do people search for more?

BDO, about 6 searches for every 1 for SBA

BDO 190 searchesSBA 30 searches

Who does AI mention more?

SBA, mentioned in every answer we collected

SBA in 4 of 4BDO in 1 of 4

Who does AI recommend more?

SBA, named ahead of BDO in every answer

SBA first in 3BDO never first

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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SBA appeared in all four answers. BDO was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. SBA was listed before BDO in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SBA1st
  2. Schurr & Ireland2nd
  3. Mondo Advisory3rd
  4. Baker Tilly Staples Rodway4th
  5. More CA5th
  6. BDO6th
  7. Balance CA–
  8. KDG Accounting–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BDO or SBA more popular in search?

This chart shows how often people search Google for BDO and SBA by name. Each line represents a brand's share of searches for all eight New Plymouth accounting firms we track, month by month, from searches in New Zealand.

BDO and SBA among New Plymouth accounting firms in New Zealand, by month

Share of searches by month for BDO, SBA. The figures are in the table below the chart.

View monthly share of searches table
MonthBDOBaker Tilly Staples RodwaySchurr & IrelandMondo AdvisorySBABalance CAKDG AccountingMore CA
Oct 202529.7%27%24.3%8.1%2.7%2.7%2.7%2.7%
Nov 202536.1%27.8%19.4%8.3%2.8%2.8%2.8%0%
Dec 202539.3%25%17.9%7.1%3.6%3.6%3.6%0%
Jan 202641.9%19.4%16.1%9.7%6.5%3.2%3.2%0%
Feb 202640.5%16.2%18.9%8.1%8.1%2.7%2.7%2.7%
Mar 202631%28.6%16.7%7.1%9.5%4.8%2.4%0%
Apr 202636.4%27.3%11.4%9.1%4.5%2.3%9.1%0%
May 202633.3%30.8%12.8%7.7%10.3%2.6%2.6%0%
Jun 202627.5%32.5%17.5%10%5%2.5%5%0%
Jul 202636.7%26.7%13.3%10%6.7%3.3%3.3%0%
Aug 202636.1%22.2%13.9%8.3%11.1%2.8%2.8%2.8%
Sep 202646.3%19.5%12.2%7.3%7.3%2.4%2.4%2.4%

How has the BDO and SBA comparison changed over the last 12 months?

3 findings
  • BDO was ahead of SBA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BDO’s share of searches among New Plymouth accounting firms in New Zealand moved from 29.7% to 46.3%, and its estimated monthly branded searches moved from 110 to 190.
  • Across the 12 months ending September 2026, SBA’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 7.3%, and its estimated monthly branded searches moved from 10 to 30.

How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?

2 changes

  1. In September 2026, BDO gained share of searches among New Plymouth accounting firms in New Zealand, from 36.1% to 46.3%.

  2. In September 2026, SBA lost share of searches among New Plymouth accounting firms in New Zealand, from 11.1% to 7.3%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using BDO’s and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BDO

3 branded search terms

  • bdo accountants
  • bdo new plymouth
  • BDO New Zealand

SBA

7 branded search terms

  • sba hawera
  • sba lower hutt
  • sba petone
  • sba pukekohe
  • sba taranaki
  • sba thames
  • sba wanganui

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth accounting firms

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