Brandwave

How popular isBDO in search?

In August 2026, there were an estimated 3.7K branded searches for BDO in New Zealand which is up 6.9% over the last 11 months. BDO holds 90.1% estimated Share of Search among New Zealand gisborne accounting firms and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. BDO90.1%
  2. Traktion7.2%
  3. Graham & Dobson2.4%
  4. ALB Accounting0.24%
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Which gisborne accounting firms compete with BDO?

BDO against gisborne accounting firms in New Zealand, by month

Share of Search by month for BDO, Traktion, Graham & Dobson. The figures are in the table below the chart.

View monthly share of search table
MonthBDOTraktionGraham & DobsonALB Accounting
Oct 202590.7%6.2%2.8%0.26%
Nov 202592.9%4.3%2.5%0.25%
Dec 202589.5%7.4%2.8%0.31%
Jan 202692%4.5%3.2%0.32%
Feb 202692.6%3.8%3.3%0.25%
Mar 202692.5%4.4%2.9%0.18%
Apr 202688.2%7.2%4.3%0.27%
May 202689.5%6.3%3.9%0.24%
Jun 202689.7%5.9%4.1%0.26%
Jul 202689.1%7%3.6%0.26%
Aug 202690.1%7.2%2.4%0.24%
Sep 2026————
  1. 1.BDO

    90.1%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +1 points

  2. 2.Traktion

    7.2%

    held 2nd · 300 estimated branded searches · +11.1% vs prior month · +0.3 points

  3. held 3rd · 100 estimated branded searches · -28.6% vs prior month · -1.2 points

  4. held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between BDO and its closest rivals

How has branded search demand for BDO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BDO in New Zealand rose from 3.5K to 3.7K.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand decreased from 90.7% to 90.1%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 92.9% in November 2025 and was lowest at 88.2% in April 2026.

How did search popularity change for New Zealand gisborne accounting firms in August 2026?

  1. In August 2026, BDO gained estimated Share of Search among gisborne accounting firms in New Zealand, from 89.1% to 90.1%.

  2. In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 3.6% to 2.4%.

  3. Estimated monthly branded searches for Traktion in New Zealand rose 25% over 11 measured months, from 240 to 300 in August 2026.

Which invercargill accounting firms compete with BDO?

BDO against invercargill accounting firms in New Zealand, by month

Share of Search by month for BDO, McCulloch & Partners, Tax Link, Malloch McClean +MORE. The figures are in the table below the chart.

View monthly share of search table
MonthBDOMcCulloch & PartnersTax LinkMalloch McClean +MORESimpsons Chartered Accountants
Oct 202579.7%8.4%4.6%6.4%0.91%
Nov 202579.5%9.6%3.5%6.1%1.3%
Dec 202581.2%8.4%4.5%5%0.84%
Jan 202678.4%8.2%5.7%6%1.6%
Feb 202680.6%8.2%4.6%6%0.66%
Mar 202682.1%7.1%5.5%4.5%0.81%
Apr 202676%9.7%6.7%6.5%1.2%
May 202678.4%9.2%5.3%6.2%0.85%
Jun 202676.4%8.7%5.9%7.6%1.3%
Jul 202678.2%9.8%5%6.1%0.91%
Aug 202679.2%10%5.1%4.9%0.85%
Sep 2026—————
  1. 1.BDO

    79.2%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +1 points

  2. held 2nd · 470 estimated branded searches · +9.3% vs prior month · +0.2 points

  3. 3.Tax Link

    5.1%

    moved from 4th to 3rd · 240 estimated branded searches · +9.1% vs prior month · +0.1 points

  4. moved from 3rd to 4th · 230 estimated branded searches · -14.8% vs prior month · -1.2 points

  5. held 5th · 40 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between BDO and its closest rivals

How has branded search demand for BDO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 82.1% in March 2026 and was lowest at 76% in April 2026.

How did search popularity change for New Zealand invercargill accounting firms in August 2026?

  1. In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%.

  2. In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.

  3. In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.

  4. Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026.

Which napier accounting firms compete with BDO?

BDO against napier accounting firms in New Zealand, by month

Share of Search by month for BDO, Tax Link, Kiwitax, Oldershaw Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthBDOTax LinkKiwitaxOldershaw AccountantsPulse AccountantsnumioArco AdvisoryOn All Accounts
Oct 202583.3%4.8%5.2%4.8%0.71%0.24%0.48%0.48%
Nov 202584.1%3.7%4.1%6.7%0.46%0.23%0.46%0.23%
Dec 202583.3%4.6%4.3%6%0.57%0.29%0.57%0.29%
Jan 202680.2%5.9%5.3%6.7%0.56%0.28%0.56%0.56%
Feb 202682.6%4.8%4.8%5.9%0.68%0.45%0.45%0.45%
Mar 202684.1%5.6%3.8%5.1%0.5%0.17%0.33%0.33%
Apr 202679.5%7%5.5%5.8%0.96%0.24%0.48%0.48%
May 202682.1%5.6%4.5%5.4%1.1%0.22%0.45%0.67%
Jun 202681.6%6.3%4.7%5.1%0.93%0.23%0.47%0.7%
Jul 202684.1%5.4%4.6%3.9%0.98%0.24%0.49%0.24%
Aug 202684%5.4%4.5%3.6%0.9%0.67%0.45%0.45%
Sep 2026————————
  1. 1.BDO

    84%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · -0.1 points

  2. 2.Tax Link

    5.4%

    held 2nd · 240 estimated branded searches · +9.1% vs prior month · 0 points

  3. 3.Kiwitax

    4.5%

    held 3rd · 200 estimated branded searches · +5.3% vs prior month · -0.1 points

  4. held 4th · 160 estimated branded searches · 0% vs prior month · -0.3 points

  5. held 5th · 40 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.numio

    0.67%

    moved from 7th to 6th · 30 estimated branded searches · +200% vs prior month · +0.4 points

  7. moved from 6th to 7th · 20 estimated branded searches · 0% vs prior month · 0 points

  8. held 8th · 20 estimated branded searches · +100% vs prior month · +0.2 points

Compare search popularity between BDO and its closest rivals

How has branded search demand for BDO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand increased from 83.3% to 84%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand peaked at 84.1% in July 2026 and was lowest at 79.5% in April 2026.

How did search popularity change for New Zealand napier accounting firms in August 2026?

  1. Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand has lost ground for 3 months in a row, from 5.4% to 3.6% in August 2026.

  2. In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.

  3. In August 2026, Arco Advisory fell from 6th to 7th among napier accounting firms in New Zealand.

  4. Estimated monthly branded searches for Pulse Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

Which new plymouth accounting firms compete with BDO?

BDO against new plymouth accounting firms in New Zealand, by month

Share of Search by month for BDO, Schurr Ireland, Balance CA. The figures are in the table below the chart.

View monthly share of search table
MonthBDOSchurr IrelandBalance CAMondo AdvisoryKDG Accounting
Oct 202591.6%4.7%1.8%1.3%0.52%
Nov 202593.6%3.8%1%1.3%0.26%
Dec 202592.7%4.2%1.6%1.3%0.32%
Jan 202692.3%3.9%1.6%1.6%0.64%
Feb 202692.2%4.5%1.8%1.3%0.25%
Mar 202693.7%2.9%1.7%1.3%0.37%
Apr 202691.4%4.2%1.4%1.9%1.1%
May 202693.1%3.8%1.3%1.3%0.51%
Jun 202690.7%4.7%1.8%1.8%1%
Jul 202693%3.2%1.9%1.3%0.54%
Aug 202691.2%4.4%2.2%1.7%0.49%
Sep 2026—————
  1. 1.BDO

    91.2%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · -1.8 points

  2. held 2nd · 180 estimated branded searches · +50% vs prior month · +1.2 points

  3. held 3rd · 90 estimated branded searches · +28.6% vs prior month · +0.3 points

  4. held 4th · 70 estimated branded searches · +40% vs prior month · +0.4 points

  5. held 5th · 20 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between BDO and its closest rivals

How has branded search demand for BDO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among new plymouth accounting firms in New Zealand peaked at 93.7% in March 2026 and was lowest at 90.7% in June 2026.

How did search popularity change for New Zealand new plymouth accounting firms in August 2026?

  1. In August 2026, Schurr Ireland gained estimated Share of Search among new plymouth accounting firms in New Zealand, from 3.2% to 4.4%.

  2. In August 2026, BDO lost estimated Share of Search among new plymouth accounting firms in New Zealand, from 93% to 91.2%.

  3. Balance CA’s estimated Share of Search among new plymouth accounting firms in New Zealand has gained ground for 3 months in a row, from 1.3% to 2.2% in August 2026.

  4. Estimated monthly branded searches for Mondo Advisory in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

Which accounting and advisory firms compete with BDO?

BDO against accounting and advisory firms in New Zealand, by month

Share of Search by month for KPMG, Deloitte, PwC, BDO, Baker Tilly Staples Rodway, Grant Thornton, EY. The figures are in the table below the chart.

View monthly share of search table
MonthKPMGDeloittePwCBDOBaker Tilly Staples RodwayGrant ThorntonEYMoore MarkhamsRSMCrowe
Oct 202531.3%22.2%15.5%10.3%6.6%4.9%4.2%2.2%2.6%0.27%
Nov 202530.7%21.1%15.2%10.5%6.4%6.5%4.6%1.8%3%0.23%
Dec 202531.3%22.2%14%11%6.9%5.1%4.3%2.3%2.7%0.23%
Jan 202628.2%24%15.1%10.3%6.7%6.3%4.6%2.2%2.4%0.22%
Feb 202631.8%22.6%14.3%10%5.9%5.8%4.7%2.3%2.5%0.19%
Mar 202632%21.9%13.7%10%6.4%4.8%6.4%1.9%2.5%0.31%
Apr 202633.5%22.4%12.8%10.1%7.1%4.5%5%1.7%2.7%0.18%
May 202632.3%23.1%12.5%10.7%6.8%5.1%4.9%2%2.3%0.15%
Jun 202639.4%20.6%11%9.1%6.5%4.5%4.4%1.9%2.4%0.16%
Jul 202639.7%20.5%10.8%8.7%6.8%5.4%4.2%1.9%1.8%0.13%
Aug 202634.8%21.6%15.2%9.7%6.3%5.4%4.1%1.6%1.1%0.13%
Sep 2026——————————
  1. 1.KPMG

    34.8%

    held 1st · 13.4K estimated branded searches · -14.8% vs prior month · -4.9 points

  2. 2.Deloitte

    21.6%

    held 2nd · 8.3K estimated branded searches · +2.2% vs prior month · +1.1 points

  3. 3.PwC

    15.2%

    held 3rd · 5.8K estimated branded searches · +35.9% vs prior month · +4.3 points

  4. 4.BDO

    9.7%

    held 4th · 3.7K estimated branded searches · +8.4% vs prior month · +1 points

  5. held 5th · 2.4K estimated branded searches · -10.4% vs prior month · -0.5 points

  6. held 6th · 2.1K estimated branded searches · -2.3% vs prior month · 0 points

  7. 7.EY

    4.1%

    held 7th · 1.6K estimated branded searches · -3.6% vs prior month · 0 points

  8. held 8th · 630 estimated branded searches · -18.2% vs prior month · -0.3 points

  9. 9.RSM

    1.1%

    held 9th · 430 estimated branded searches · -38.6% vs prior month · -0.7 points

  10. 10.Crowe

    0.13%

    held 10th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between BDO and its closest rivals

How has branded search demand for BDO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among accounting and advisory firms in New Zealand decreased from 10.3% to 9.7%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 11% in December 2025 and was lowest at 8.7% in July 2026.

How did search popularity change for New Zealand accounting and advisory firms in August 2026?

  1. In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 10.8% to 15.2%.

  2. In August 2026, Deloitte gained estimated Share of Search among accounting and advisory firms in New Zealand, from 20.5% to 21.6%.

  3. In August 2026, BDO gained estimated Share of Search among accounting and advisory firms in New Zealand, from 8.7% to 9.7%.

  4. In August 2026, KPMG lost estimated Share of Search among accounting and advisory firms in New Zealand, from 39.7% to 34.8%.

  5. In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 1.8% to 1.1%.

  6. In August 2026, Baker Tilly Staples Rodway lost estimated Share of Search among accounting and advisory firms in New Zealand, from 6.8% to 6.3%.

Which palmerston north accounting firms compete with BDO?

BDO against palmerston north accounting firms in New Zealand, by month

Share of Search by month for BDO, SBA, AllanMcNeill. The figures are in the table below the chart.

View monthly share of search table
MonthBDOSBAAllanMcNeillONLA Advisory & AccountingCochrane AccountantsMcKenzie & Partners
Oct 202555.5%39.9%2.2%1.4%0.79%0.16%
Nov 202558.2%35.9%3%1.8%0.96%0.16%
Dec 202559.4%35.5%2.7%1.4%0.82%0.2%
Jan 202651.8%44.4%1.8%1.4%0.54%0%
Feb 202656.8%39%1.9%1.2%0.93%0.16%
Mar 202659.6%36.3%2.1%1.1%0.7%0.23%
Apr 202650.5%44.1%2.5%1.8%0.92%0.15%
May 202654.9%40.4%2.4%1.3%0.9%0.15%
Jun 202649.8%45.5%2.4%1.4%0.71%0.14%
Jul 202655.5%39.7%2.6%1.3%0.8%0.16%
Aug 202655.1%39.9%2.7%1.6%0.59%0.15%
Sep 2026——————
  1. 1.BDO

    55.1%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · -0.4 points

  2. 2.SBA

    39.9%

    held 2nd · 2.7K estimated branded searches · +9.7% vs prior month · +0.2 points

  3. held 3rd · 180 estimated branded searches · +12.5% vs prior month · +0.1 points

  4. held 4th · 110 estimated branded searches · +37.5% vs prior month · +0.3 points

  5. held 5th · 40 estimated branded searches · -20% vs prior month · -0.2 points

  6. held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between BDO and its closest rivals

How has branded search demand for BDO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 59.6% in March 2026 and was lowest at 49.8% in June 2026.

How did search popularity change for New Zealand palmerston north accounting firms in August 2026?

  1. Estimated monthly branded searches for AllanMcNeill in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.

  2. Estimated monthly branded searches for ONLA Advisory & Accounting in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

  3. Estimated monthly branded searches for Cochrane Accountants in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

Which rotorua accounting firms compete with BDO?

BDO against rotorua accounting firms in New Zealand, by month

Share of Search by month for BDO, True North Chartered Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthBDOTrue North Chartered AccountantsKusabs LasikeCalculated AccountantsICY Chartered Accountants
Oct 202597.5%1.4%0%1.1%0%
Nov 202597.9%1.3%0%0.54%0.27%
Dec 202598.3%1.4%0%0.34%0%
Jan 202698.3%1%0%0.68%0%
Feb 202698.1%1.3%0%0.54%0%
Mar 202698.5%1.2%0%0.19%0.19%
Apr 202697.6%1.8%0%0.59%0%
May 202696.6%1.6%1.1%0.53%0.26%
Jun 202696.2%2.2%0.82%0.55%0.27%
Jul 202695.3%2.2%1.4%0.83%0.28%
Aug 202695.4%2%1.8%0.77%0%
Sep 2026—————
  1. 1.BDO

    95.4%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +0.1 points

  2. held 2nd · 80 estimated branded searches · 0% vs prior month · -0.2 points

  3. held 3rd · 70 estimated branded searches · +40% vs prior month · +0.4 points

  4. held 4th · 30 estimated branded searches · 0% vs prior month · -0.1 points

  5. held 5th · 0 estimated branded searches · -100% vs prior month · -0.3 points

Compare search popularity between BDO and its closest rivals

How has branded search demand for BDO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among rotorua accounting firms in New Zealand decreased from 97.5% to 95.4%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among rotorua accounting firms in New Zealand peaked at 98.5% in March 2026 and was lowest at 95.3% in July 2026.

How did search popularity change for New Zealand rotorua accounting firms in August 2026?

  1. Estimated monthly branded searches for True North Chartered Accountants in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.

  2. Estimated monthly branded searches for Calculated Accountants in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

Which whangarei accounting firms compete with BDO?

BDO against whangarei accounting firms in New Zealand, by month

Share of Search by month for BDO, Russell Turner, YHPJ, Villa Chartered Accountants & Business Advisors. The figures are in the table below the chart.

View monthly share of search table
MonthBDORussell TurnerYHPJVilla Chartered Accountants & Business AdvisorsEan Brown Partners
Oct 202585.8%5.1%4.7%2.5%2%
Nov 202585.5%4.9%4.7%3.7%1.2%
Dec 202586.8%6.3%3.9%1.8%1.2%
Jan 202687%4.5%3.9%2.4%2.1%
Feb 202685.3%6.3%4.4%1.9%2.1%
Mar 202686.7%4.6%4.4%2%2.2%
Apr 202685.5%5.4%4.7%2.8%1.6%
May 202685.5%6.3%4.7%1.9%1.6%
Jun 202684.7%6.5%4.6%2.4%1.7%
Jul 202685.2%6.7%4%2%2.2%
Aug 202687%4.9%4.2%2.1%1.9%
Sep 2026—————
  1. 1.BDO

    87%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +1.8 points

  2. held 2nd · 210 estimated branded searches · -22.2% vs prior month · -1.8 points

  3. 3.YHPJ

    4.2%

    held 3rd · 180 estimated branded searches · +12.5% vs prior month · +0.2 points

  4. moved from 5th to 4th · 90 estimated branded searches · +12.5% vs prior month · +0.1 points

  5. moved from 4th to 5th · 80 estimated branded searches · -11.1% vs prior month · -0.4 points

Compare search popularity between BDO and its closest rivals

How has branded search demand for BDO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among whangarei accounting firms in New Zealand increased from 85.8% to 87%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among whangarei accounting firms in New Zealand peaked at 87% in August 2026 and was lowest at 84.7% in June 2026.

How did search popularity change for New Zealand whangarei accounting firms in August 2026?

  1. In August 2026, BDO gained estimated Share of Search among whangarei accounting firms in New Zealand, from 85.2% to 87%.

  2. In August 2026, Russell Turner lost estimated Share of Search among whangarei accounting firms in New Zealand, from 6.7% to 4.9%.

  3. In August 2026, Villa Chartered Accountants & Business Advisors rose from 5th to 4th among whangarei accounting firms in New Zealand.

  4. In August 2026, Ean Brown Partners fell from 4th to 5th among whangarei accounting firms in New Zealand.

How is BDO measured?

Brandwave collects information about searches that people make online using BDO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • bdo accountants
  • BDO Auckland
  • bdo chartered accountants
  • BDO Christchurch
  • BDO Hamilton
  • bdo napier
  • bdo near me
  • bdo new plymouth
  • BDO New Zealand
  • BDO Northland
  • BDO NZ
  • bdo palmerston north
  • BDO Tauranga
  • BDO Wellington
  • bdo.nz

Do you work for BDO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is BDO your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.