BDO vs McGrathNicol:Which is more popular?
In September 2026, McGrathNicol had more branded searches than BDO among insolvency and restructuring firms in New Zealand. McGrathNicol had about 390 branded searches, while BDO had 370. McGrathNicol made up 15.7% of all insolvency and restructuring firm searches we track, and BDO accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about insolvency and restructuring firms, BDO and McGrathNicol each appeared in two of the four answers. BDO was mentioned before McGrathNicol in two out of three answers that named either.
Who do people search for more?
McGrathNicol, about 5% more searches than BDO
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
BDO, named ahead of McGrathNicol in 2 of 3 answers
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Top insolvency and restructuring firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, BDO and McGrathNicol were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. BDO was listed before McGrathNicol in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Calibre Partners1st
Dentons2nd
Deloitte3rd
McDonald Vague4th- BDO5th
- McGrathNicol6th
KordaMentha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Calibre Partners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- McDonald Vague3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McGrathNicol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BDO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dentons2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KordaMentha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about insolvency and restructuring firms
4 answers
Asked ChatGPT
“Which insolvency and restructuring firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best insolvency and restructuring firms in New Zealand?”
Asked ChatGPT
“What's the best insolvency and restructuring firm in New Zealand for a distressed company?”
Searched Google, AI Overview
“business restructuring firm”
Searched Google, AI Overview
“insolvency and restructuring firms nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BDO or McGrathNicol more popular in search?
This chart shows how often people search Google for BDO and McGrathNicol by name. Each line represents a brand's share of searches for all seven insolvency and restructuring firms we track, month by month, from searches in New Zealand.
Share of searches by month for McGrathNicol, BDO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deloitte | KordaMentha | McGrathNicol | BDO | Calibre Partners | Dentons | McDonald Vague |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 10.8% | 8.7% | 15.4% | 24.5% | 7.1% | 4.6% |
| Nov 2025 | 32.3% | 9.4% | 7.6% | 20.6% | 14.3% | 9.4% | 6.3% |
| Dec 2025 | 32.3% | 7.5% | 7.5% | 18.8% | 17.2% | 7.5% | 9.1% |
| Jan 2026 | 35% | 6.7% | 6.7% | 18.4% | 16% | 6.7% | 10.4% |
| Feb 2026 | 29.2% | 17.3% | 4.9% | 19% | 14.2% | 9.3% | 6.2% |
| Mar 2026 | 27.6% | 13.4% | 5.8% | 21.2% | 20.1% | 7.2% | 4.7% |
| Apr 2026 | 28.4% | 10.4% | 10.4% | 18.4% | 19.4% | 8.5% | 4.5% |
| May 2026 | 29.6% | 10.2% | 10.2% | 20.9% | 15.5% | 8.3% | 5.3% |
| Jun 2026 | 30.3% | 8.2% | 10.1% | 17.8% | 15.4% | 10.1% | 8.2% |
| Jul 2026 | 30.7% | 8.5% | 7% | 18.6% | 19.6% | 8.5% | 7% |
| Aug 2026 | 32% | 15.8% | 10.5% | 18.6% | 10.5% | 5.7% | 6.9% |
| Sep 2026 | 27.3% | 19.3% | 15.7% | 14.9% | 10.4% | 6.8% | 5.6% |
How has the BDO and McGrathNicol comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: McGrathNicol took it in September 2026.
- Across the 12 months ending September 2026, BDO’s share of searches among insolvency and restructuring firms in New Zealand moved from 15.4% to 14.9%, and its estimated monthly branded searches held steady at 370.
- Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand moved from 8.7% to 15.7%, and its estimated monthly branded searches moved from 210 to 390.
How did search popularity change for New Zealand insolvency and restructuring firms in September 2026?
3 changes
In September 2026, KordaMentha overtook BDO to rank 2nd among insolvency and restructuring firms in New Zealand, with 19.3% of the searches.
In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches.
In September 2026, BDO lost share of searches among insolvency and restructuring firms in New Zealand, from 18.6% to 14.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BDO’s and McGrathNicol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BDO
2 branded search terms
- BDO New Zealand
- bdo nz
McGrathNicol
1 branded search term
- mcgrathnicol
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