How popular isDeloitte?
In September 2026, people searched for Deloitte by name about 680 times in New Zealand, about the same as the previous year. These searches made up 27.3% of all New Zealand insolvency and restructuring firm searches, placing Deloitte first out of seven firms. When we asked both ChatGPT and Google AI Overviews about insolvency and restructuring firms, Deloitte appeared in three of the four answers and was the third most recommended of the seven.
Deloitte is the most searched of 7 competitors and the third most recommended in AI answers.
DeloitteShare of searches 27.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
KordaMenthaShare of searches 19.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
McGrathNicolShare of searches 15.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
BDOShare of searches 14.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th- Calibre PartnersShare of searches 10.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top insolvency and restructuring firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Deloitte was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Deloitte is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Calibre Partners1st
Dentons2nd- Deloitte3rd
McDonald Vague4th- BDO5th
- McGrathNicol6th
- KordaMentha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Calibre Partners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- McDonald Vague3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McGrathNicol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BDO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dentons2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KordaMentha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about insolvency and restructuring firms
4 answers
Asked ChatGPT
“Which insolvency and restructuring firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best insolvency and restructuring firms in New Zealand?”
Asked ChatGPT
“What's the best insolvency and restructuring firm in New Zealand for a distressed company?”
Searched Google, AI Overview
“business restructuring firm”
Searched Google, AI Overview
“insolvency and restructuring firms nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which insolvency and restructuring firms compete with Deloitte?
Share of searches by month for Deloitte, KordaMentha, McGrathNicol, BDO, Calibre Partners, Dentons, McDonald Vague. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deloitte | KordaMentha | McGrathNicol | BDO | Calibre Partners | Dentons | McDonald Vague |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 10.8% | 8.7% | 15.4% | 24.5% | 7.1% | 4.6% |
| Nov 2025 | 32.3% | 9.4% | 7.6% | 20.6% | 14.3% | 9.4% | 6.3% |
| Dec 2025 | 32.3% | 7.5% | 7.5% | 18.8% | 17.2% | 7.5% | 9.1% |
| Jan 2026 | 35% | 6.7% | 6.7% | 18.4% | 16% | 6.7% | 10.4% |
| Feb 2026 | 29.2% | 17.3% | 4.9% | 19% | 14.2% | 9.3% | 6.2% |
| Mar 2026 | 27.6% | 13.4% | 5.8% | 21.2% | 20.1% | 7.2% | 4.7% |
| Apr 2026 | 28.4% | 10.4% | 10.4% | 18.4% | 19.4% | 8.5% | 4.5% |
| May 2026 | 29.6% | 10.2% | 10.2% | 20.9% | 15.5% | 8.3% | 5.3% |
| Jun 2026 | 30.3% | 8.2% | 10.1% | 17.8% | 15.4% | 10.1% | 8.2% |
| Jul 2026 | 30.7% | 8.5% | 7% | 18.6% | 19.6% | 8.5% | 7% |
| Aug 2026 | 32% | 15.8% | 10.5% | 18.6% | 10.5% | 5.7% | 6.9% |
| Sep 2026 | 27.3% | 19.3% | 15.7% | 14.9% | 10.4% | 6.8% | 5.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.3% | 680 | -13.9% | -4.7 points | |
| 2, moved from 3rd to 2nd | 19.3% | 480 | +23.1% | +3.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 5th to 3rd | 15.7% | 390 | +50% | +5.1 pointsmoved from 5th to 3rd | |
| 4, moved from 2nd to 4th | 14.9% | 370 | -19.6% | -3.8 pointsmoved from 2nd to 4th | |
| 5, moved from 4th to 5th | 10.4% | 260 | 0% | -0.1 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 6.8% | 170 | +21.4% | +1.2 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5.6% | 140 | -17.6% | -1.3 pointsmoved from 6th to 7th |
1.
Deloitte27.3%
Held 1st. 680 estimated branded searches, -13.9% vs prior month. Share -4.7 points.
19.3%
Moved from 3rd to 2nd. 480 estimated branded searches, +23.1% vs prior month. Share +3.5 points.
15.7%
Moved from 5th to 3rd. 390 estimated branded searches, +50% vs prior month. Share +5.1 points.
4.
BDO14.9%
Moved from 2nd to 4th. 370 estimated branded searches, -19.6% vs prior month. Share -3.8 points.
10.4%
Moved from 4th to 5th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Dentons6.8%
Moved from 7th to 6th. 170 estimated branded searches, +21.4% vs prior month. Share +1.2 points.
5.6%
Moved from 6th to 7th. 140 estimated branded searches, -17.6% vs prior month. Share -1.3 points.
Compare popularity between Deloitte and its closest rivals
Every comparison with Deloitte
23 comparisons
- Accenture vs Deloitte
- BCG vs Deloitte
- Deloitte vs MartinJenkins
- Deloitte vs McKinsey & Company
- Baker Tilly Staples Rodway vs Deloitte
- BDO vs Deloitte
- Deloitte vs EY
- Deloitte vs Grant Thornton
- Deloitte vs KPMG
- Deloitte vs PwC
- Bain & Company vs Deloitte
- Deloitte vs Moore Markhams
- Deloitte vs KordaMentha
- Deloitte vs McGrathNicol
- Cameron Partners vs Deloitte
- Deloitte vs Northington Partners
- Calibre Partners vs Deloitte
- Deloitte vs nextAdvisory
- Deloitte vs Dentons
- Deloitte vs McDonald Vague
- Clarien Partners vs Deloitte
- Deloitte vs Sapere
- Deloitte vs RSM
How has branded search demand for Deloitte changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Deloitte in New Zealand held steady, from 700 to 680.
- Across the 12 months ending September 2026, Deloitte’s share of searches among insolvency and restructuring firms in New Zealand decreased from 29% to 27.3%.
- Across the 12 months ending September 2026, Deloitte’s share of searches among insolvency and restructuring firms in New Zealand peaked at 35% in January 2026 and was lowest at 27.3% in September 2026.
How did search popularity change for New Zealand insolvency and restructuring firms in September 2026?
6 changes
In September 2026, KordaMentha overtook BDO to rank 2nd among insolvency and restructuring firms in New Zealand, with 19.3% of the searches.
In September 2026, Dentons overtook McDonald Vague to rank 6th among insolvency and restructuring firms in New Zealand, with 6.8% of the searches.
In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches.
In September 2026, Deloitte lost share of searches among insolvency and restructuring firms in New Zealand, from 32% to 27.3%.
In September 2026, BDO lost share of searches among insolvency and restructuring firms in New Zealand, from 18.6% to 14.9%.
In September 2026, McDonald Vague lost share of searches among insolvency and restructuring firms in New Zealand, from 6.9% to 5.6%.
How are Deloitte’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Deloitte’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Deloitte Dunedin
- Deloitte Hamilton
- Deloitte New Zealand
- Deloitte Tauranga
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Where does Deloitte compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| accounting and advisory firms | 7th of 11 | 6.7% | Show ranking |
| Management consultancies | 5th of 9 | 9.8% | Show ranking |
| Tax advisory brands | 3rd of 5 | 13.2% | Show ranking |
| Corporate finance and M&A advisers | 2nd of 8 | 15.5% | Show ranking |
| Insolvency and restructuring firms | 1st of 7 | 27.3% | Shown above |
Is Deloitte your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.