Deloitte vs KPMG:Which is more popular by branded search in New Zealand?
In August 2026, Deloitte had more branded searches than KPMG among accounting and advisory firms in New Zealand. Deloitte was estimated to have 8.3K branded searches compared to KPMG’s 6.5K, and held a 26.5% Share of Search versus KPMG’s 20.9%.
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Which is more popular in search, Deloitte or KPMG?
Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deloitte, KPMG. The figures are in the table below the chart.
View monthly share of search table
| Month | Deloitte | KPMG | PwC | BDO | Baker Tilly Staples Rodway | Grant Thornton | EY | Moore Markhams | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 22.7% | 17.7% | 11.1% | 7.5% | 5.6% | 4.7% | 2.2% | 3% | 0.3% |
| Nov 2025 | 24% | 22.5% | 17.2% | 11.2% | 7.3% | 7.4% | 5.2% | 1.7% | 3.3% | 0.26% |
| Dec 2025 | 26.2% | 20.1% | 16.5% | 12% | 8.2% | 6% | 5.1% | 2.3% | 3.2% | 0.27% |
| Jan 2026 | 27.3% | 19.4% | 17.2% | 11% | 7.6% | 7.1% | 5.2% | 2.2% | 2.8% | 0.24% |
| Feb 2026 | 26% | 22.3% | 16.5% | 10.8% | 6.8% | 6.7% | 5.4% | 2.4% | 2.9% | 0.22% |
| Mar 2026 | 25.5% | 21.6% | 16% | 11.1% | 7.5% | 5.5% | 7.5% | 1.9% | 3% | 0.37% |
| Apr 2026 | 25.6% | 24.9% | 14.6% | 10.8% | 8.1% | 5.1% | 5.7% | 1.9% | 3.1% | 0.21% |
| May 2026 | 26.9% | 22% | 14.6% | 11.8% | 8% | 6% | 5.8% | 2.2% | 2.6% | 0.17% |
| Jun 2026 | 26.5% | 22.9% | 14.2% | 11% | 8.4% | 5.9% | 5.7% | 2.2% | 3% | 0.2% |
| Jul 2026 | 27.8% | 19.1% | 14.7% | 11.2% | 9.3% | 7.3% | 5.7% | 2.3% | 2.4% | 0.17% |
| Aug 2026 | 26.5% | 20.9% | 18.6% | 11.2% | 7.7% | 6.7% | 5.1% | 1.8% | 1.4% | 0.16% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Deloitte and KPMG comparison changed over the last 12 months?
3 findings
- Deloitte was ahead of KPMG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 25.3% to 26.5%, and its estimated monthly branded searches moved from 7.5K to 8.3K.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 22.7% to 20.9%, and its estimated monthly branded searches moved from 6.8K to 6.5K.
How did search popularity change for New Zealand accounting and advisory firms in August 2026?
2 changes
In August 2026, KPMG gained estimated Share of Search among accounting and advisory firms in New Zealand, from 19.1% to 20.9%.
In August 2026, Deloitte lost estimated Share of Search among accounting and advisory firms in New Zealand, from 27.8% to 26.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Deloitte’s and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deloitte
11 branded search terms
- Deloitte Auckland
- deloitte auckland new zealand
- deloitte chch
- Deloitte Christchurch
- Deloitte Dunedin
- Deloitte Hamilton
- deloitte near me
- Deloitte New Zealand
- Deloitte NZ
- Deloitte Tauranga
- Deloitte Wellington
KPMG
8 branded search terms
- KPMG Auckland
- KPMG Christchurch
- KPMG Hamilton
- kpmg near me
- KPMG New Zealand
- KPMG NZ
- KPMG Tauranga
- KPMG Wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.