Brandwave

How popular isDeloitte in search?

In August 2026, there were an estimated 8.3K branded searches for Deloitte in New Zealand which is up 9.9% over the last 11 months. Deloitte holds 26.6% estimated Share of Search among New Zealand accounting and advisory firms and is ranked 1st of 10 competitors for search popularity.

Share of Search, August 2026
  1. Deloitte26.6%
  2. KPMG21%
  3. PwC18.7%
  4. BDO10.8%
  5. Baker Tilly Staples Rodway7.8%
  6. Grant Thornton6.7%
  7. EY5.1%
  8. Moore Markhams1.8%
  9. RSM1.4%
  10. Crowe0.16%
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Which accounting and advisory firms compete with Deloitte?

Deloitte against accounting and advisory firms in New Zealand, by month

Share of Search by month for Deloitte, KPMG, PwC, BDO, Baker Tilly Staples Rodway, Grant Thornton, EY. The figures are in the table below the chart.

View monthly share of search table
MonthDeloitteKPMGPwCBDOBaker Tilly Staples RodwayGrant ThorntonEYMoore MarkhamsRSMCrowe
Oct 202525.3%22.7%17.7%10.9%7.5%5.6%4.7%2.2%3%0.3%
Nov 202524%22.5%17.3%10.9%7.3%7.4%5.2%1.7%3.4%0.26%
Dec 202526.4%20.2%16.6%11.6%8.2%6.1%5.2%2.3%3.2%0.27%
Jan 202627.4%19.5%17.3%10.6%7.6%7.2%5.2%2.2%2.8%0.25%
Feb 202626.1%22.4%16.6%10.5%6.8%6.7%5.4%2.4%2.9%0.22%
Mar 202625.6%21.7%16%10.8%7.5%5.6%7.5%1.9%3%0.37%
Apr 202625.7%25%14.7%10.4%8.1%5.2%5.7%1.9%3.1%0.21%
May 202627%22.1%14.6%11.3%8%6%5.8%2.2%2.6%0.17%
Jun 202626.6%23%14.2%10.7%8.4%5.9%5.7%2.2%3%0.2%
Jul 202627.9%19.2%14.8%10.9%9.3%7.4%5.7%2.3%2.4%0.17%
Aug 202626.6%21%18.7%10.8%7.8%6.7%5.1%1.8%1.4%0.16%
Sep 2026——————————

  1. 1.Deloitte

    26.6%

    held 1st · 8.3K estimated branded searches · +2.2% vs prior month · -1.3 points

  2. 2.KPMG

    21%

    held 2nd · 6.5K estimated branded searches · +17.4% vs prior month · +1.8 points

  3. 3.PwC

    18.7%

    held 3rd · 5.8K estimated branded searches · +35.9% vs prior month · +3.9 points

  4. 4.BDO

    10.8%

    held 4th · 3.4K estimated branded searches · +6.3% vs prior month · -0.1 points

  5. 5.Baker Tilly Staples Rodway

    7.8%

    held 5th · 2.4K estimated branded searches · -10.4% vs prior month · -1.5 points

  6. 6.Grant Thornton

    6.7%

    held 6th · 2.1K estimated branded searches · -2.3% vs prior month · -0.7 points

  7. 7.EY

    5.1%

    held 7th · 1.6K estimated branded searches · -3.6% vs prior month · -0.6 points

  8. 8.Moore Markhams

    1.8%

    moved from 9th to 8th · 550 estimated branded searches · -19.1% vs prior month · -0.6 points

  9. 9.RSM

    1.4%

    moved from 8th to 9th · 430 estimated branded searches · -38.6% vs prior month · -1 points

  10. 10.Crowe

    0.16%

    held 10th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Deloitte and its closest rivals

How has branded search demand for Deloitte changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Deloitte in New Zealand rose from 7.5K to 8.3K.
  • Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among accounting and advisory firms in New Zealand increased from 25.3% to 26.6%.
  • Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 27.9% in July 2026 and was lowest at 24% in November 2025.

How did search popularity change for New Zealand accounting and advisory firms in August 2026?

  1. In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 14.8% to 18.7%.

  2. In August 2026, KPMG gained estimated Share of Search among accounting and advisory firms in New Zealand, from 19.2% to 21%.

  3. In August 2026, Baker Tilly Staples Rodway lost estimated Share of Search among accounting and advisory firms in New Zealand, from 9.3% to 7.8%.

  4. In August 2026, Deloitte lost estimated Share of Search among accounting and advisory firms in New Zealand, from 27.9% to 26.6%.

  5. In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 2.4% to 1.4%.

  6. In August 2026, Grant Thornton lost estimated Share of Search among accounting and advisory firms in New Zealand, from 7.4% to 6.7%.

How is Deloitte measured?

Brandwave collects information about searches that people make online using Deloitte’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • Deloitte Auckland
  • deloitte auckland new zealand
  • deloitte chch
  • Deloitte Christchurch
  • Deloitte Dunedin
  • Deloitte Hamilton
  • deloitte near me
  • Deloitte New Zealand
  • Deloitte NZ
  • Deloitte Tauranga
  • Deloitte Wellington

Do you work for Deloitte? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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