Deloitte vs Tenzing:Which is more popular?
In September 2026, Deloitte had more branded searches than Tenzing among management consultancies in New Zealand. Deloitte had about 680 branded searches, while Tenzing had 10. Deloitte made up 9.8% of all management consultancy searches we track, and Tenzing accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about management consultancies, Deloitte appeared in three of the five answers and Tenzing in two. Deloitte was mentioned before Tenzing in every answer that named either.
Who do people search for more?
Deloitte, about 68 searches for every 1 for Tenzing
Who does AI mention more?
Deloitte, mentioned in 3 of 5 answers, Tenzing in 2
Who does AI recommend more?
Deloitte, named ahead of Tenzing in 3 of 3 answers
Follow Deloitte vs Tenzing and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top management consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Deloitte was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tenzing was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deloitte was listed before Tenzing in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
McKinsey & Company1st- Deloitte2nd
MartinJenkins3rd
L.E.K. Consulting4th
BCG5th
Bain & Company6th
Tenzing7th
Accenture8th
Sapere–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- McKinsey & Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MartinJenkins3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deloitte3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L.E.K. Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tenzing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Accenture1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BCG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bain & Company1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sapere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about management consultancies
5 answers
Asked ChatGPT
“Which management consultancy should I hire in New Zealand?”
Asked ChatGPT
“What are the best management consultancies in New Zealand?”
Asked ChatGPT
“What's the best management consultancy in New Zealand for strategic advice?”
Searched Google, AI Overview
“business consultants nz”
Searched Google, AI Overview
“management consulting nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deloitte or Tenzing more popular in search?
This chart shows how often people search Google for Deloitte and Tenzing by name. Each line represents a brand's share of searches for all nine management consultancies we track, month by month, from searches in New Zealand.
Share of searches by month for Deloitte, Tenzing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Accenture | BCG | McKinsey & Company | MartinJenkins | Deloitte | Bain & Company | Sapere | L.E.K. Consulting | Tenzing |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 16.6% | 17.9% | 7.6% | 9% | 8.1% | 1.5% | 0.64% | 0.13% |
| Nov 2025 | 36.5% | 17.9% | 16.3% | 8.7% | 10.6% | 7.8% | 1.5% | 0.44% | 0.29% |
| Dec 2025 | 33.1% | 18.3% | 17.7% | 7.7% | 11.8% | 9.1% | 1.6% | 0.59% | 0.2% |
| Jan 2026 | 31.1% | 20% | 18.9% | 7.5% | 8.9% | 10.6% | 1.9% | 0.78% | 0.16% |
| Feb 2026 | 32.9% | 21.4% | 16.1% | 7.7% | 8.6% | 10.5% | 2.1% | 0.52% | 0.13% |
| Mar 2026 | 33.3% | 15.7% | 21.8% | 8% | 10.9% | 7.6% | 2.1% | 0.55% | 0.11% |
| Apr 2026 | 35.8% | 19.3% | 16.5% | 8.4% | 8.1% | 8.1% | 2.6% | 1% | 0.14% |
| May 2026 | 29% | 22.2% | 19.1% | 10.5% | 8.9% | 7.6% | 2.2% | 0.44% | 0.15% |
| Jun 2026 | 35.8% | 17.1% | 18.6% | 8.3% | 8.8% | 8.3% | 2.7% | 0.42% | 0.14% |
| Jul 2026 | 39.1% | 15.2% | 15.2% | 10.9% | 9.2% | 7.4% | 2.3% | 0.6% | 0.15% |
| Aug 2026 | 34.8% | 17.2% | 18.3% | 9.6% | 10.6% | 6.8% | 2.1% | 0.4% | 0.13% |
| Sep 2026 | 29.3% | 20.4% | 18.7% | 10.3% | 9.8% | 9.3% | 1.4% | 0.57% | 0.14% |
How has the Deloitte and Tenzing comparison changed over the last 12 months?
3 findings
- Deloitte was ahead of Tenzing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deloitte’s share of searches among management consultancies in New Zealand moved from 9% to 9.8%, and its estimated monthly branded searches moved from 700 to 680.
- Across the 12 months ending September 2026, Tenzing’s share of searches among management consultancies in New Zealand moved from 0.13% to 0.14%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand management consultancies in September 2026?
2 changes
In September 2026, MartinJenkins overtook Deloitte to rank 4th among management consultancies in New Zealand, with 10.3% of the searches.
In September 2026, Deloitte lost share of searches among management consultancies in New Zealand, from 10.6% to 9.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Deloitte’s and Tenzing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among management consultancies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.