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Management consultancies in New Zealand:Which brands are most popular in search?

In August 2026, Accenture was the most searched among management consultancies in New Zealand, with an estimated 3.1K branded searches and 45.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Accenture45.1%
  2. Boston Consulting Group23.9%
  3. McKinsey & Company20.2%
  4. Bain & Company8.4%
  5. Sapere2.3%

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Share of SearchLeaderboard

Compare the strategy and management consultancies advising New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among management consultancies in New Zealand, by month

Share of Search by month for Accenture, Boston Consulting Group, McKinsey & Company, Bain & Company, Sapere. The figures are in the table below the chart.

View monthly share of search table
MonthAccentureBoston Consulting GroupMcKinsey & CompanyBain & CompanySapere
Oct 202546.8%23.6%18.6%9.5%1.6%
Nov 202546.6%24.8%17.7%9.3%1.6%
Dec 202543.3%24.4%19.6%11%1.7%
Jan 202640.2%25.6%20.3%12%2%
Feb 202641.3%25.9%17.6%12.9%2.2%
Mar 202642.5%22.8%23.5%9%2.2%
Apr 202643.8%26.5%17.6%9.5%2.7%
May 202637.9%29.6%20.7%9.4%2.3%
Jun 202643.6%24.5%19.5%9.6%2.8%
Jul 202651.1%20.3%17%9.2%2.5%
Aug 202645.1%23.9%20.2%8.4%2.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Accenture

    45.1%

    held 1st · 3.1K estimated branded searches · +0.98% vs prior month · -6 points

  2. 2.Boston Consulting Group

    23.9%

    held 2nd · 1.6K estimated branded searches · +34.4% vs prior month · +3.6 points

  3. 3.McKinsey & Company

    20.2%

    held 3rd · 1.4K estimated branded searches · +36.3% vs prior month · +3.3 points

  4. 4.Bain & Company

    8.4%

    held 4th · 580 estimated branded searches · +5.5% vs prior month · -0.7 points

  5. 5.Sapere

    2.3%

    held 5th · 160 estimated branded searches · +6.7% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among management consultancies in New Zealand?

In August 2026, Accenture was the most searched among management consultancies in New Zealand, with an estimated 3.1K branded searches and 45.1% estimated Share of Search within this set. Boston Consulting Group is in 2nd place, 21.3 percentage points behind at 23.9% Share of Search.

New Zealand management consultancies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Accenture46.8% → 45.1%51.1%Jul 202637.9%May 20261st
Boston Consulting Group23.6% → 23.9%29.6%May 202620.3%Jul 20262nd
McKinsey & Company18.6% → 20.2%23.5%Mar 202617%Jul 20263rd
Bain & Company9.5% → 8.4%12.9%Feb 20268.4%Aug 20264th
Sapere1.6% → 2.3%2.8%Jun 20261.6%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Accenture’s estimated Share of Search among management consultancies in New Zealand decreased from 46.8% to 45.1%.
  • Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand increased from 18.6% to 20.2%.
  • Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consultancies in New Zealand decreased from 9.5% to 8.4%.
  • Across the 11 months ending August 2026, Sapere’s estimated Share of Search among management consultancies in New Zealand increased from 1.6% to 2.3%.
  • Across the 11 months ending August 2026, Accenture’s estimated Share of Search among management consultancies in New Zealand peaked at 51.1% in July 2026 and was lowest at 37.9% in May 2026.
  • Across the 11 months ending August 2026, Boston Consulting Group’s estimated Share of Search among management consultancies in New Zealand peaked at 29.6% in May 2026 and was lowest at 20.3% in July 2026.
  • Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand peaked at 23.5% in March 2026 and was lowest at 17% in July 2026.
  • Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consultancies in New Zealand peaked at 12.9% in February 2026 and was lowest at 8.4% in August 2026.
  • Across the 11 months ending August 2026, Sapere’s estimated Share of Search among management consultancies in New Zealand peaked at 2.8% in June 2026 and was lowest at 1.6% in November 2025.
  • Across the 11 months ending August 2026, Boston Consulting Group held steady: its estimated Share of Search among management consultancies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand management consultancies in August 2026?

  1. In August 2026, Boston Consulting Group gained estimated Share of Search among management consultancies in New Zealand, from 20.3% to 23.9%.

  2. In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%.

  3. In August 2026, Accenture lost estimated Share of Search among management consultancies in New Zealand, from 51.1% to 45.1%.

  4. In August 2026, Bain & Company lost estimated Share of Search among management consultancies in New Zealand, from 9.2% to 8.4%.

  5. Estimated monthly branded searches for Sapere in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.

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