Accenture vs McKinsey & Company:Which is more popular by branded search in New Zealand?
In August 2026, Accenture had more branded searches than McKinsey & Company among management consultancies in New Zealand. Accenture was estimated to have 3.1K branded searches compared to McKinsey & Company’s 1.4K, and held a 45.1% Share of Search versus McKinsey & Company’s 20.2%.
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Which is more popular in search, Accenture or McKinsey & Company?
Compare the strategy and management consultancies advising New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Accenture, McKinsey & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Accenture | Boston Consulting Group | McKinsey & Company | Bain & Company | Sapere |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 23.6% | 18.6% | 9.5% | 1.6% |
| Nov 2025 | 46.6% | 24.8% | 17.7% | 9.3% | 1.6% |
| Dec 2025 | 43.3% | 24.4% | 19.6% | 11% | 1.7% |
| Jan 2026 | 40.2% | 25.6% | 20.3% | 12% | 2% |
| Feb 2026 | 41.3% | 25.9% | 17.6% | 12.9% | 2.2% |
| Mar 2026 | 42.5% | 22.8% | 23.5% | 9% | 2.2% |
| Apr 2026 | 43.8% | 26.5% | 17.6% | 9.5% | 2.7% |
| May 2026 | 37.9% | 29.6% | 20.7% | 9.4% | 2.3% |
| Jun 2026 | 43.6% | 24.5% | 19.5% | 9.6% | 2.8% |
| Jul 2026 | 51.1% | 20.3% | 17% | 9.2% | 2.5% |
| Aug 2026 | 45.1% | 23.9% | 20.2% | 8.4% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the Accenture and McKinsey & Company comparison changed over the last 12 months?
3 findings
- Accenture was ahead of McKinsey & Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accenture’s estimated Share of Search among management consultancies in New Zealand moved from 46.8% to 45.1%, and its estimated monthly branded searches moved from 3.6K to 3.1K.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand moved from 18.6% to 20.2%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand management consultancies in August 2026?
2 changes
In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%.
In August 2026, Accenture lost estimated Share of Search among management consultancies in New Zealand, from 51.1% to 45.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Accenture’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Accenture
8 branded search terms
- accenture
- accenture acn
- accenture com
- accenture consultancy
- accenture near me
- accenture new zealand
- accenture nz
- accenture strategy
McKinsey & Company
9 branded search terms
- 7 mckinsey
- mckinsey
- mckinsey & company consultancy
- mckinsey & company near me
- mckinsey & company nz
- mckinsey 7s
- mckinsey com
- mckinsey consultant
- mckinsey firm
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