How popular isMcKinsey & Company in search?
In August 2026, there were an estimated 1.4K branded searches for McKinsey & Company in New Zealand which held steady over the last 11 months. McKinsey & Company holds 20.2% estimated Share of Search among New Zealand management consultancies and is ranked 3rd of 5 competitors for search popularity.
Accenture45.1%
Boston Consulting Group23.9%
McKinsey & Company20.2%
Bain & Company8.4%
Sapere2.3%
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Which management consultancies compete with McKinsey & Company?
Share of Search by month for Accenture, Boston Consulting Group, McKinsey & Company, Bain & Company, Sapere. The figures are in the table below the chart.
View monthly share of search table
| Month | Accenture | Boston Consulting Group | McKinsey & Company | Bain & Company | Sapere |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 23.6% | 18.6% | 9.5% | 1.6% |
| Nov 2025 | 46.6% | 24.8% | 17.7% | 9.3% | 1.6% |
| Dec 2025 | 43.3% | 24.4% | 19.6% | 11% | 1.7% |
| Jan 2026 | 40.2% | 25.6% | 20.3% | 12% | 2% |
| Feb 2026 | 41.3% | 25.9% | 17.6% | 12.9% | 2.2% |
| Mar 2026 | 42.5% | 22.8% | 23.5% | 9% | 2.2% |
| Apr 2026 | 43.8% | 26.5% | 17.6% | 9.5% | 2.7% |
| May 2026 | 37.9% | 29.6% | 20.7% | 9.4% | 2.3% |
| Jun 2026 | 43.6% | 24.5% | 19.5% | 9.6% | 2.8% |
| Jul 2026 | 51.1% | 20.3% | 17% | 9.2% | 2.5% |
| Aug 2026 | 45.1% | 23.9% | 20.2% | 8.4% | 2.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 3.1K | +0.98% | -6 points | |
| 2, held 2nd | 23.9% | 1.6K | +34.4% | +3.6 points | |
| 3, held 3rd | 20.2% | 1.4K | +36.3% | +3.3 points | |
| 4, held 4th | 8.4% | 580 | +5.5% | -0.7 points | |
| 5, held 5th | 2.3% | 160 | +6.7% | -0.2 points |
45.1%
held 1st · 3.1K estimated branded searches · +0.98% vs prior month · -6 points
23.9%
held 2nd · 1.6K estimated branded searches · +34.4% vs prior month · +3.6 points
20.2%
held 3rd · 1.4K estimated branded searches · +36.3% vs prior month · +3.3 points
8.4%
held 4th · 580 estimated branded searches · +5.5% vs prior month · -0.7 points
5.
Sapere2.3%
held 5th · 160 estimated branded searches · +6.7% vs prior month · -0.2 points
Compare search popularity between McKinsey & Company and its closest rivals
How has branded search demand for McKinsey & Company changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for McKinsey & Company in New Zealand held steady at 1.4K.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand increased from 18.6% to 20.2%.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand peaked at 23.5% in March 2026 and was lowest at 17% in July 2026.
How did search popularity change for New Zealand management consultancies in August 2026?
5 changes
In August 2026, Boston Consulting Group gained estimated Share of Search among management consultancies in New Zealand, from 20.3% to 23.9%.
In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%.
In August 2026, Accenture lost estimated Share of Search among management consultancies in New Zealand, from 51.1% to 45.1%.
In August 2026, Bain & Company lost estimated Share of Search among management consultancies in New Zealand, from 9.2% to 8.4%.
Estimated monthly branded searches for Sapere in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.
How is McKinsey & Company measured?
Brandwave collects information about searches that people make online using McKinsey & Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- 7 mckinsey
- mckinsey
- mckinsey & company consultancy
- mckinsey & company near me
- mckinsey & company nz
- mckinsey 7s
- mckinsey com
- mckinsey consultant
- mckinsey firm
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