Bain & Company vs McKinsey & Company:Which is more popular by branded search in New Zealand?
In August 2026, McKinsey & Company had more branded searches than Bain & Company among management consultancies in New Zealand. McKinsey & Company was estimated to have 1.4K branded searches compared to Bain & Company’s 580, and held a 20.2% Share of Search versus Bain & Company’s 8.4%.
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Which is more popular in search, Bain & Company or McKinsey & Company?
Compare the strategy and management consultancies advising New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McKinsey & Company, Bain & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Accenture | Boston Consulting Group | McKinsey & Company | Bain & Company | Sapere |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 23.6% | 18.6% | 9.5% | 1.6% |
| Nov 2025 | 46.6% | 24.8% | 17.7% | 9.3% | 1.6% |
| Dec 2025 | 43.3% | 24.4% | 19.6% | 11% | 1.7% |
| Jan 2026 | 40.2% | 25.6% | 20.3% | 12% | 2% |
| Feb 2026 | 41.3% | 25.9% | 17.6% | 12.9% | 2.2% |
| Mar 2026 | 42.5% | 22.8% | 23.5% | 9% | 2.2% |
| Apr 2026 | 43.8% | 26.5% | 17.6% | 9.5% | 2.7% |
| May 2026 | 37.9% | 29.6% | 20.7% | 9.4% | 2.3% |
| Jun 2026 | 43.6% | 24.5% | 19.5% | 9.6% | 2.8% |
| Jul 2026 | 51.1% | 20.3% | 17% | 9.2% | 2.5% |
| Aug 2026 | 45.1% | 23.9% | 20.2% | 8.4% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the Bain & Company and McKinsey & Company comparison changed over the last 12 months?
3 findings
- McKinsey & Company was ahead of Bain & Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consultancies in New Zealand moved from 9.5% to 8.4%, and its estimated monthly branded searches moved from 720 to 580.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand moved from 18.6% to 20.2%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand management consultancies in August 2026?
2 changes
In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%.
In August 2026, Bain & Company lost estimated Share of Search among management consultancies in New Zealand, from 9.2% to 8.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Bain & Company’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bain & Company
8 branded search terms
- bain
- bain & company consulting
- bain & company near me
- bain and
- bain com
- bain company consulting
- bain consulting
- co bain
McKinsey & Company
9 branded search terms
- 7 mckinsey
- mckinsey
- mckinsey & company consultancy
- mckinsey & company near me
- mckinsey & company nz
- mckinsey 7s
- mckinsey com
- mckinsey consultant
- mckinsey firm
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