Brandwave

How popular isDeloitte?

In September 2026, people searched for Deloitte by name about 680 times in New Zealand, about the same as the previous year. These searches made up 9.8% of all New Zealand management consultancy searches, placing Deloitte fifth out of nine consultancies. When we asked both ChatGPT and Google AI Overviews about management consultancies, Deloitte appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Deloitte is the fifth most searched of 9 competitors and the second most recommended in AI answers.

  1. AccentureShare of searches 29.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. BCGShare of searches 20.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. McKinsey & CompanyShare of searches 18.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. MartinJenkinsShare of searches 10.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. DeloitteShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top management consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deloitte was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Deloitte is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. McKinsey & Company1st
  2. Deloitte2nd
  3. MartinJenkins3rd
  4. L.E.K. Consulting4th
  5. BCG5th
  6. Bain & Company6th
  7. Tenzing7th
  8. Accenture8th
  9. Sapere–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • McKinsey & Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MartinJenkins3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deloitte3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L.E.K. Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tenzing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Accenture1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BCG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bain & Company1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sapere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about management consultancies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which management consultancies compete with Deloitte?

Deloitte against management consultancies in New Zealand, by month

Share of searches by month for Accenture, BCG, McKinsey & Company, MartinJenkins, Deloitte, Bain & Company. The figures are in the table below the chart.

View monthly share of searches table
MonthAccentureBCGMcKinsey & CompanyMartinJenkinsDeloitteBain & CompanySapereL.E.K. ConsultingTenzing
Oct 202538.6%16.6%17.9%7.6%9%8.1%1.5%0.64%0.13%
Nov 202536.5%17.9%16.3%8.7%10.6%7.8%1.5%0.44%0.29%
Dec 202533.1%18.3%17.7%7.7%11.8%9.1%1.6%0.59%0.2%
Jan 202631.1%20%18.9%7.5%8.9%10.6%1.9%0.78%0.16%
Feb 202632.9%21.4%16.1%7.7%8.6%10.5%2.1%0.52%0.13%
Mar 202633.3%15.7%21.8%8%10.9%7.6%2.1%0.55%0.11%
Apr 202635.8%19.3%16.5%8.4%8.1%8.1%2.6%1%0.14%
May 202629%22.2%19.1%10.5%8.9%7.6%2.2%0.44%0.15%
Jun 202635.8%17.1%18.6%8.3%8.8%8.3%2.7%0.42%0.14%
Jul 202639.1%15.2%15.2%10.9%9.2%7.4%2.3%0.6%0.15%
Aug 202634.8%17.2%18.3%9.6%10.6%6.8%2.1%0.4%0.13%
Sep 202629.3%20.4%18.7%10.3%9.8%9.3%1.4%0.57%0.14%

  1. 1.Accenture

    29.3%

    Held 1st. 2K estimated branded searches, -21.5% vs prior month. Share -5.4 points.

  2. 2.BCG

    20.4%

    Moved from 3rd to 2nd. 1.4K estimated branded searches, +10.1% vs prior month. Share +3.2 points.

  3. 3.McKinsey & Company

    18.7%

    Moved from 2nd to 3rd. 1.3K estimated branded searches, -5.1% vs prior month. Share +0.4 points.

  4. 4.MartinJenkins

    10.3%

    Moved from 5th to 4th. 720 estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Deloitte

    9.8%

    Moved from 4th to 5th. 680 estimated branded searches, -13.9% vs prior month. Share -0.8 points.

  6. 6.Bain & Company

    9.3%

    Held 6th. 650 estimated branded searches, +27.5% vs prior month. Share +2.5 points.

  7. 7.Sapere

    1.4%

    Held 7th. 100 estimated branded searches, -37.5% vs prior month. Share -0.7 points.

  8. 8.L.E.K. Consulting

    0.57%

    Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.

  9. 9.Tenzing

    0.14%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Deloitte and its closest rivals

Every comparison with Deloitte

23 comparisons

How has branded search demand for Deloitte changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Deloitte in New Zealand held steady, from 700 to 680.
  • Across the 12 months ending September 2026, Deloitte’s share of searches among management consultancies in New Zealand increased from 9% to 9.8%.
  • Across the 12 months ending September 2026, Deloitte’s share of searches among management consultancies in New Zealand peaked at 11.8% in December 2025 and was lowest at 8.1% in April 2026.
  • Across the 12 months ending September 2026, Deloitte fell from 4th to 5th among management consultancies in New Zealand.

How did search popularity change for New Zealand management consultancies in September 2026?

6 changes

  1. In September 2026, BCG overtook McKinsey & Company to rank 2nd among management consultancies in New Zealand, with 20.4% of the searches.

  2. In September 2026, MartinJenkins overtook Deloitte to rank 4th among management consultancies in New Zealand, with 10.3% of the searches.

  3. In September 2026, Bain & Company gained share of searches among management consultancies in New Zealand, from 6.8% to 9.3%.

  4. In September 2026, Accenture lost share of searches among management consultancies in New Zealand, from 34.8% to 29.3%.

  5. In September 2026, Deloitte lost share of searches among management consultancies in New Zealand, from 10.6% to 9.8%.

  6. In September 2026, Sapere lost share of searches among management consultancies in New Zealand, from 2.1% to 1.4%.

How are Deloitte’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Deloitte’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Deloitte Dunedin
  • Deloitte Hamilton
  • Deloitte New Zealand
  • Deloitte Tauranga

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How the Brand Demand Index is measured

Where does Deloitte compete?

Deloitte is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
accounting and advisory firms7th of 116.7%Show ranking
Management consultancies5th of 99.8%Shown above
Tax advisory brands3rd of 513.2%Show ranking
Corporate finance and M&A advisers2nd of 815.5%Show ranking
Insolvency and restructuring firms1st of 727.3%Show ranking
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