Brandwave

Deloitte vs Grant Thornton:Which is more popular by branded search in New Zealand?

In August 2026, Deloitte had more branded searches than Grant Thornton among accounting and advisory firms in New Zealand. Deloitte was estimated to have 8.3K branded searches compared to Grant Thornton’s 2.1K, and held a 26.3% Share of Search versus Grant Thornton’s 6.6%.

Share of Search among accounting and advisory firms in New Zealand in August 2026Which is more popular in search, Deloitte or Grant Thornton?
Deloitte26.3%8.3K searches
vs
Grant Thornton6.6%2.1K searches
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Which is more popular in search, Deloitte or Grant Thornton?

Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Deloitte and Grant Thornton among accounting and advisory firms in New Zealand, by month

Share of Search by month for Deloitte, Grant Thornton. The figures are in the table below the chart.

View monthly share of search table
MonthDeloitteKPMGPwCBDOBaker Tilly Staples RodwayGrant ThorntonEYMoore MarkhamsRSMCrowe
Oct 202525.1%22.5%17.6%11.6%7.5%5.5%4.7%2.2%3%0.3%
Nov 202523.8%22.3%17.1%11.8%7.2%7.4%5.1%1.7%3.3%0.26%
Dec 202526%19.9%16.4%12.8%8.1%6%5.1%2.3%3.2%0.27%
Jan 202627.1%19.3%17.1%11.6%7.5%7.1%5.2%2.1%2.8%0.24%
Feb 202625.9%22.1%16.4%11.4%6.8%6.6%5.3%2.4%2.8%0.22%
Mar 202625.4%21.5%15.9%11.5%7.5%5.5%7.5%1.9%3%0.36%
Apr 202625.5%24.7%14.5%11.4%8%5.1%5.6%1.8%3.1%0.21%
May 202626.7%21.8%14.5%12.4%7.9%6%5.7%2.2%2.6%0.17%
Jun 202626.3%22.7%14.1%11.7%8.3%5.8%5.7%2.2%3%0.2%
Jul 202627.7%19%14.6%11.7%9.2%7.3%5.6%2.3%2.4%0.17%
Aug 202626.3%20.7%18.5%11.8%7.7%6.6%5%1.7%1.4%0.16%
Sep 2026——————————

How has the Deloitte and Grant Thornton comparison changed over the last 12 months?

How did search popularity change for New Zealand accounting and advisory firms in August 2026?

  1. In August 2026, Deloitte lost estimated Share of Search among accounting and advisory firms in New Zealand, from 27.7% to 26.3%.

  2. In August 2026, Grant Thornton lost estimated Share of Search among accounting and advisory firms in New Zealand, from 7.3% to 6.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Deloitte’s and Grant Thornton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deloitte

11 branded search terms

  • Deloitte Auckland
  • deloitte auckland new zealand
  • deloitte chch
  • Deloitte Christchurch
  • Deloitte Dunedin
  • Deloitte Hamilton
  • deloitte near me
  • Deloitte New Zealand
  • Deloitte NZ
  • Deloitte Tauranga
  • Deloitte Wellington

Grant Thornton

7 branded search terms

  • Grant Thornton Auckland
  • grant thornton chch
  • Grant Thornton Christchurch
  • grant thornton near me
  • grant thornton new zealand
  • Grant Thornton NZ
  • Grant Thornton Wellington

How the Brand Demand Index is measured

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